Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won’t connect or convert. 

This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging. 

How can we leverage AI to make our email marketing more effective? 

In this episode, the founder and CEO of Scout, Drew Fabrikant shares how they are making email marketing easier for agents.

Three Things You’ll Learn In This Episode 

- How to connect one-on-one at scale

How can we use AI to make our audience feel like we’ve done our homework? 

- How to improve your AI inputs

If we use AI tools to generate language, how do we ensure it perfectly fits the audience we’re crafting it for? 

- More ways to leverage AI in real estate

How can team leaders and brokers leverage AI to recruit the best talent?

Guest Bio

Drew Fabrikant is the founder and CEO of Scout, a platform that allows you to engage your ideal customers, 10x faster, with the power of AI. 

For more information, head to https://www.trustscout.com and tell them Marki sent you!

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back. 

How can we make sure we recover faster after a setback?

In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith. 

Three Things You’ll Learn In This Episode 

- How to multiply your abilities 

What can we do to go from incremental growth to quantum leaps?

- AI tools you should be using right now

How do we use AI to get a higher return on our investment and time?

- How to put your faith into action

Real estate can be a tough business, how do we avoid letting it get to us?

Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a different mindset about it.

How can shifting our mindset about cold calling directly impact our results?

How can we make cold calling fun, and use it to grow?

In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.

Three Things You’ll Learn In This Episode 

- How to open a cold call

The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?

- Fine-tuning your cold-calling

How does being consistent help us perfect conversations?

- How to use personality insights to build relationships

Knowing your buyer's personality can help you be compatible with them, and understand what they value.

Guest Bio

Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.

Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.

Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

Metaverse, blockchain, cryptocurrency, web3, DeFi - these aren’t just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take place on the blockchain, and doing down payments in crypto sounds extremely futuristic, but this is now a reality. 

Real estate is fraught with fraud, but implementing the blockchain in how we buy and sell homes is already solving this problem. 

What do agents need to know about all these concepts?

In this episode, Realtor, speaker, and real estate tech pioneer, Amy Chorew helps us wrap our heads around Decentralized Finance and gives us the scoop on where the opportunities are.

Three Things You’ll Learn In This Episode 

- Common consumer problems that will be solved by the blockchain 

How is blockchain changing everything from health records to buying cars? 

- The immutability of the blockchain

Will the blockchain eliminate a lot of the fraud we see in real estate?

- 4 ways the blockchain is enabling an easier home-buying process

Can people get access to capital and collateral via blockchain?

Guest Bio

Amy Chorew is an active Realtor, speaker, and educator. She is involved in new home sales, investment properties, and listing well-staged homes in Connecticut. Since 2008, Amy has been on the national speaking circuit teaching industry professionals about technology and sales strategies to help improve their real estate business. 

Her learning and consulting company “Curated Learning” is responsible for helping organizations and real estate companies enhance their training content and platforms. Onboarding programs, new agent training, and top agent programs have been their focus. Amy is working on launching three new programs: Web3, Blockchain, and Real Estate, Value Proposition – How to articulate your value to today’s consumer as well as a program called Fiscal Fitness. Working with a CPA this program will make sure real estate agents are keeping more of the money they make and investing it wisely!

Amy is also active as a committee member on two of NAR’s committees, Data Strategies, and Federal Technology Policy. She is also a member of the Women’s Council of REALTORS® and various training organizations.

To find out about Amy’s Web3 course, send an email to [email protected].

As real estate professionals, it’s important to have an understanding of the life events that motivate a transaction, including divorce. Because it’s an emotional time tied in with a huge financial decision, dealing with divorcing clients can be difficult. 

How can communicating effectively help us when it comes to working with divorce clients? Why is it so essential to treat both sides equally?

In this episode, President & Founder of the National Association of Divorce Professionals Liz Becker joins me to discuss professionals that touch on the divorce process, how to communicate in more than one way and how to create a win-win situation for your clients.

Three Things You’ll Learn In This Episode 

- How to make your communication versatile 

Why do we have to shift our communication style according to our clients? 

- How to ensure that your output matches your client's input

How do we understand our clients so we can have a better rapport with them? 

- The trifecta of good communication

What steps can we take to improve our client communication?

Guest Bio

Liz Becker is the President & Founder of the National Association of Divorce Professionals. Liz is also a Licensed Neuro Linguistic Programming (NLP) Master Practitioner, Communications Skills Coach & Trainer. She has almost two decades of experience working with both divorcing clients and the professionals who serve them.

Realizing the absence of an association that unites and supports all professionals in the Legal, Financial, Mental Health, and Residential fields who serve divorcing clients, in 2015, Liz founded the National Association of Divorce Professionals.

Find Liz on Linkedin @Liz Becker or visit https://thecdstraining.com.

Real estate is surprisingly one of the most dangerous professions in the world - we are the only professionals that meet complete strangers at a property and often find ourselves behind closed doors with people we don’t know. 

There are so many safety details we overlook, endangering our lives and the lives of our clients in the process, but this can be avoided with a few changes and decisions. 

Can we win more clients by making safety a prominent part of our service? 

What are some of the safety mistakes agents make? 

In this episode, I’m joined by “Tracey, the Safety Lady” Hawkins. She shares her expertise on steps we can take to keep ourselves, our clients, and their possessions safe throughout the entire transaction.

Three Things You’ll Learn In This Episode 

- Surprising ways thieves gain valuable information from real estate clients

How do we ensure that our sellers and their private information are protected as dozens of people walk through their homes?

- How to do your homework on everyone you work with

Why do we need to vet sellers the same way we do buyers? 

- How to instantly become more valuable

Can focusing on safety make more buyers and sellers choose us over other agents?

Guest Bio

“Tracey, the Safety Lady” Hawkins has taught thousands of professionals across the country to live and work safely for over 27 years. Hawkins is the safety writer for The Close and a safety expert/contributing writer for the National Association of REALTORS® REALTOR® Magazine, Realtor.org (she wrote the most-read article of the year in 2017), contributing writer for the National Association of Residential Property Managers/NARPM, Houston’s REALTOR Magazine, and RIS Media.

For more information, head to ​​https://www.safetyandsecuritysource.com and contact Tracey directly to get her safety tip for FSBOs.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people. 

With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere. 

How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business.

Three Things You’ll Learn In This Episode 

- The powerful acronym that will boost our marketing efforts 

In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level? 

- Why we have to pay attention to what’s happening in the lives of our sphere 

How do we prepare for our clients’ pain points in advance? 

- How I kept my business growing on medical leave

Can we grow our income and simultaneously reduce our costs?

The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it? 

The content we post doesn’t just keep us top of mind, it validates what we’re doing which gives us a huge advantage in a market shift. 

How can we improve the content we create? What are some of the tips and tricks we can use for successful marketing?

In this episode, Owner of EXIT Realty of the Smokies Diane Farr and Realtor Lisa Luther join me to discuss ways to improve our content and some resources that we can use to ensure we get results every time.

Three Things You’ll Learn In This Episode 

- How to gain an advantage without spending a dime

There are endless tools for marketing as well as resources that are available for free. How can we take advantage of this for our content?

- The power of tracking

How can we implement 8x8 tracking to see the best results?

- How to differentiate yourself 

Your uniqueness makes your content better, how do you add a personal touch to your marketing assets?

Guest Bio

Diane Farr is the Broker/Owner of EXIT Realty of the Smokies. Diane has been a licensed Real Estate Agent since 2005 and obtained her Broker license in 2008. She is a current member in good standing of 3 local Multiple Listing Services and a member of the National and Tennessee Association of REALTORS. Diane is a Short Sale & Foreclosure Resource (SFR).

Find Diane on LinkedIn @DianeFarr or visit https://www.realtordianefarr.com.

Lisa Luther is a Realtor and Distinctive Properties Certified Agent. She is part of the Women’s Council of REALTORS and MA State Liaison/Past State President.

Find Lisa on Instagram @realtorlisasellshomes or visit http://lisalutherrealtor.com.

Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because we’re afraid to be vulnerable, and unsure about how we’ll be perceived. 

The things we’re scared to share are actually some of our biggest strengths, and the more we talk about them, the more we connect with people. 

How can we be more open about our struggles in a professional setting? 

In this episode, Associate Broker with Porter Premier Homes Gersha Porter joins me to discuss how to incorporate social selling into your business, as well as owning your truth and how it can be beneficial to agents.

Three Things You’ll Learn In This Episode 

- Maximizing our social media skills

How do we level up our expertise in an era where social media is king? 

- The power of owning your truth 

How can we own our truth and use it to uplift ourselves?

- How to incorporate social selling into our businesses

There are enough opportunities for everyone, but how do we find them through social media and incorporate them into our businesses?

Guest Bio

Gersha Porter is an Associate Broker with Porter Premier Homes and has been a lifelong resident of Baltimore City and Baltimore County. She is a graduate of the University of Maryland with a degree in Psychology and Towson University with a Masters in Human Resources Development. As a full-time real estate professional, Gersha genuinely enjoys helping buyers and sellers achieve their real estate goals. 

Find Gersha on Instagram @gershaporter or visit https://www.porterpremierhomes.com.

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in. 

When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce. 

Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process. 

How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives? 

In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!

Three Things You’ll Learn In This Episode 

- How to clarify your message 

What do you need to find out before you write anything at all? 

- How to be of value to the person most likely to do business with you 

How do we craft copy that speaks right to our ideal clients or the niche we’re trying to target? 

- Why the divorce niche desperately needs good agents

Divorce real estate transactions come with a lot of emotions - how can we help our clients navigate them, have a less stressful home sale, and swiftly move into the next chapter?

Guest Bio

Jodie is a real estate professional and copywriter with more than ten years of experience in the advertising and marketing space. As a licensed real estate agent in Florida, Jodie built a successful business using modern marketing strategies, including video. 

Today, Jodie focuses on teaching others how to grow their businesses using cutting-edge marketing technologies. 

When Jodie isn’t writing rockstar copy, she loves spending time with her family and her dogs, enjoying interesting new foods, traveling, and shooting her weekly wine show with her husband, Denny. 

For more information, head to https://theclose.com. 

Read Jodie’s article about divorce leads here. 

You can also go to https://www.jodiewrites.com to learn more about her work or send an email to [email protected] to get in touch!

Go to http://divorcethishouse.com to learn how to specialize in divorce real estate.