Social Selling Simplified - Ashley Shaw

The journey of self-reflection [00:00:07] Ashley reflects on her journey in her business and contemplates her place in the social media world.

The limitations of organic social media [00:04:19] Ashley discusses her belief that relying solely on organic social media is not a realistic path to business success.

The alternative path to quicker success [00:11:23] Ashley suggests creating educational content, boosting it with ads, and hiring someone to help with ad campaigns as a faster route to business success.

Realignment of Content Focus [00:12:39] Ashley discusses her decision to shift the focus of her podcast away from discussing the Instagram algorithm.

Gratitude and Farewell [00:12:39] Ashley expresses gratitude to her listeners and announces a name change for the podcast in the future.

“Rethinking Social Selling: The Path to Genuine Connection and Business Success”

Early Days: Starting out with content writing

Expansion: Exploring social media

Realization: Valuing authentic connections over algorithms

I embarked on this entrepreneurial adventure six months after my son’s birth. It wasn’t about chasing algorithms or mastering the latest social media trends. It sprouted from a genuine desire to teach and assist people. A friend’s need for content ignited this passion in me, and soon, I found my place.

The business environment and personal responsibilities evolved: two children, travels across Florida, Nova Scotia, and Ontario, adapting to new surroundings. Amidst these changes, I started contemplating the real essence of my business.

As life and the digital realm rapidly transformed, I realized one thing – I wasn’t eager to be a teacher of hashtags or algorithms. That’s not where my heart truly lies. Instead, I’m all about empowering people to kindle genuine connections with their audience and boost their self-confidence. I yearn to be the bridge between what they feel they can offer and making it a reality.

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 For me, it’s all about…

Authentic Connections

Building Confidence

Digital Marketing Automation

Strategic Business Growth

We all love organic growth, right? But let’s be real. Can organic social media growth sustain your business dreams, especially if you’re aiming to exit your 9 to 5 grind? Chances are, for the majority, it won’t. The few who manage to harness it are truly the outliers. Instead of dwelling on daily postings or hopping onto every social media trend, I advocate a more strategic approach.

The Best Strategy: Quality Over QuantityIt’s about creating meaningful, educational content. Put your energy into one or two stellar video contents or impactful images. Amplify them using ads. Make your message reach the right people. And, if you’re not tech-savvy, hiring an expert to set up your ad campaign is a smart investment. This strategy isn’t just about boosting posts – it’s about maximizing impact and ensuring your content resonates with your target audience.Steps to Effective Content Strategy:Craft valuable content.Amplify using ads.Engage the right audience.Monitor, adjust, and optimize.The Future of Social Selling SimplifiedSo, here’s my two cents: prioritize authentic interactions over social media algorithms. And if you’re resonating with these thoughts, do reach out! By the way, stay tuned for a name change on my podcast, “Social Selling Simplified.”Till next time, keep it real and stay connected!

WHERE WE CAN CONNECT: 

Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!

WHERE WE CAN CONNECT: 

Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!

WHERE WE CAN CONNECT: 

Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!

List Building with Challenges [00:01:41]

Challenges are a better way to collect leads than lead magnets because they create urgency and have a start and end date.

Mindset Change with Challenges [00:03:36]

Challenges help customers change their mindset and have an “aha” moment about the product, making them more likely to buy.

Creating a System with Challenges [00:06:55]

Challenges provide a system for filling, delivering, and selling, which can be documented and repeated for consistent success.

Benefits of Running Challenges [00:08:52]

Ashley explains the benefits of running challenges, including the ability to create content for future workshops and ads.

Invitation to Join a Challenge [00:09:49]

Ashley invites listeners to join her five-day cash-converting challenge masterclass that is starting up next week.

Upcoming Podcast Episodes [00:12:00]

Ashley mentions three upcoming podcast episodes that will cover how to fill, deliver, and sell in challenges.

Are you finding it hard to convert your social media followers into paying customers? If the answer is yes, then we have a solution: CHALLENGES. Challenges are an innovative and effective method for building your customer list, changing mindsets, making an impact, establishing a system, and generating content for future workshops. By participating in a challenge, you can master the art of creating your own cash converting machine and conquer the feeling of being overwhelmed.

In this episode, Ashley provided an insightful comparison between a challenge and a workshop. A challenge fundamentally involves execution. It’s about taking action and implementing changes. On the other hand, a workshop tends to focus more on teaching and training, providing more in-depth education. The aim of a challenge is to convert followers into paying customers, making it a key strategy for anyone seeking to monetize their social media presence. Meanwhile, workshops are designed to provide a deeper level of education and training. An added benefit of challenges is that the content created during these events can be repurposed for future workshops, emails, reels, and ads. This makes participating in, or running a challenge, a valuable investment of your time and effort.

Challenges, when effectively implemented, form the backbone of a successful business. They are a solid strategy for achieving a consistent six-figure income, paving the way for sustainable business growth. For those of you keen on learning more about running your own challenges effectively, Ashley is hosting a five-day cash-converting challenge masterclass.She will guide you through the process of filling, delivering, and selling in challenges.

“Challenges are the best way to convert followers into customers.” So, what are you waiting for? Harness the power of challenges, and start creating your own cash converting machine today! Join the 5-Day Cash-Converting Challenge May 29th!

Don’t Miss It! Join The 5-Day Cash Converting Challenge Masterclass. Register at karma.ashleyshaw.ca/challenge. The challenge starts May 29th.

WHERE WE CAN CONNECT: 

Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!

Our baby’s official name is William, but we call him Bo because have several Williams in our house already! Today’s chat will be a little bit different- I want to share my story with Bo.

I have a genetic condition when I carry baby boys. It’s an X-chromosome issue that means if they have my “bad” X, they will have severe, life-threatening issues.In the process of getting pregnant the first two times, at 16-17 weeks we had the testing done and found out that both boys had the condition both times. (There is like a .004% chance for this to happen, so it was devastating.)Both were considered “failed pregnancies” according to doctors, so I had 2 terminations due to the severity of the issues. It was heartbreaking to want something so badly, and know it wasn’t possible.Honestly, I don’t know where the strength came from to carry another one, but I got pregnant again, and we had our daughter, Coco.Then, this past year, I got pregnant again… and I found out I was going to have a boy.

I started reliving those feelings I’d had before, and as you can imagine, it was very difficult to relax.

At the same time, I had this inexplicable feeling everything would be ok. I got the additional testing done on Bo, and I can’t explain the relief I felt when we found out Bo was in the clear! It almost didn’t feel real. Bill and I hate it when we hear others comment about not having any time after kids- we didn’t even think we could HAVE kids, so we are so incredibly blessed to have two happy, healthy souls added to our home. Yes, sometimes it’s hard and we’re juggling everything, but we’re incredibly thankful for all of it.

1. Reiki.

Look it up. For me, it’s energy healing. Even if it doesn’t work, I sure believe in the placebo effect! During a session, I explain areas I want to improve or things I want to challenge, and my Reiki healer works her magic. She is someone who clears energy channels, and I always notice a shift in how I feel after I meet with her. (Meetings happen virtually, too! We can meet over Facetime.) My reiki healer is named Jocelyn, and she agreed to come onto my podcast! I can’t wait to share her with you. She has helped me feel so much peace.

2. Consciousness.

Since Bo’s birth, I’ve had a lot of time to re-evaluate being conscious with my decisions and paying attention to what I’m feeling. With Coco, I was doing this too… but I was also in fight-or-flight a lot. There were a lot of firsts and fears with having our first child, so with our second time, I’m a lot more relaxed. Now, when I feel something, I want to pause and ask myself WHY I’m feeling that way.After I gave birth to Bo, there were people who told me I’ll be very in touch with the feminine side of things and creativity after giving birth, and wow… I truly feel like my intuition is MUCH stronger!

3. “Big Little Feelings” Toddler Courses.

Do yourself a favor and find them on Instagram! (My toddler, Coco, was potty trained in 3 days with their potty training course!) Their “Winning the Toddler Stage” course has made me a better mom, partner, and even entrepreneur. We learned how to validate feelings, repeat back how someone is feeling to confirm that you understand, etc. Bill and I came to this conclusion that we feel so much better about our communication with Coco, and don’t go into fight-or-flight which would happen when I got overwhelmed. I never want my daughter to experience me not being able to regulate my emotions. Bill and I have used the communication skills we learned in this course to improve our own relationship. We’ve raised the bar for how we interact with Coco and each other. It’s also helped us to be better supports for others when they come to us with issues, or a lot of emotions. These are some of the biggest changes and things I’m the proudest of that we’ve done! (Besides, of course, becoming parents to our second child.) It’s caused me to be even more grateful for my parents and everything they have done for me. I could never truly understand what they did for me until I had kids of my own. Holy smokes… every parent is a rock star.

Don’t forget….. If you loved this video episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you! 

WHERE WE CAN CONNECT: 

Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw.  I would love to connect with you!