Done right, social selling can open up a world of possibility. But if your producers aren’t engaged, they may be missing the boat. Our conversation with Steven Handmaker, CMO of Assurance Agency, uncovers the good, the bad and the opportunity of social selling.

Social Selling & Why Your Producers Need it

Established in 2004, Leader’s Edge is the award-winning content platform for The Council of Insurance Agents & Brokers, covering legal and legislative issues, international business and regulation, management trends and best practices, technology, and more. Leader’s Edge is written and recorded for large and mid-sized commercial insurance and employee benefit executives around the globe.

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Established in 2004, Leader’s Edge is the award-winning content platform for The Council of Insurance Agents &amp; Brokers, covering legal and legislative issues, international business and regulation, management trends and best practices, technology, and more. Leader’s Edge is written and recorded for large and mid-sized commercial insurance and employee benefit executives around the globe.

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Social Selling & Why Your Producers Need it

Social Selling & Why Your Producers Need it

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