Social Solutions

When was the last time you were on the playground scrapping it out with a rival? Probably a few years ago. That proud tradition of ‘dukes up’ has not lost its punch (pun intended) in the digital world. Rivals clash every day but this week the news is all about how Snapchat is taking its pound of flesh our of Instagram’s hide. How and why? For those answers, you’ll have to listen to the Social Solutions Show with your hosts Carol McManus and Ken Herron.

There is so much more to learn during this show. For example, how Live Video for Instagram Stories is now global and why that’s important to your business – no matter where you are in the world. Perhaps you need primer on Instagram; let us help get you started or improve on your basic knowledge.

Last week we mentioned YouTube’s Super Chat. In only a week, this is a runaway winner and making some people a LOT of money so why not you? We’ll bring you back to Snapchat Spectacles and how you can create better Snaps. What would a #sososhow be without some reference to Twitter. Let’s talk visual consistency and the amazing difference it will make with your engagement.

And what business doesn’t need a little Disney magic? We’ll share insider secrets on how Disney uses organic advertising.

The simple answer is sometimes they are. One thing we know we can count on is that they respond in real time and make a genuine effort to answer our questions – without putting us on hold or passing us off to another person. This is only one of the topics on today’s Social Solutions Show. For businesses, they can be a dream answer to saving payroll and at the same time providing better customer service.

This is a big news show as much is happening in social media this week. You may be asking is Vine dead or alive? The answer is ‘yes’ and ‘yes.’ If you remember Google+ with fond nostalgia then it’s time to revisit the newest features including Hiding, Zooming, and Events. Maybe one of the most exciting creations is on YouTube with a new revenue product called SuperChat. Whether you are trying to get promoted by influencers or increase your revenue income on YouTube, this could have positive benefits.

I’m sure you are losing sleep over Snapchat, and if you aren’t you should be. This little engine that could continues to plug along now boasting in excess of 150 million users and passionate user who average 25 minutes a day on this app. If you’re not there, you may be missing business opportunities.

Today’s Social Solutions Show is all about new technologies that were unveiled at the Consumer Electronics Show in Las Vegas last week. Ken Herron was there in person and his jaw is still not fully in place after seeing what’s coming and what’s available now!

Get ready to learn more about IoT (Internet of Things), AI (Artificial Intelligence, VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). But the device who won Ken’s heart was Kuri, a cute beyond words robot who will be your family’s best friend and protector.

If you are like most small business owners and entrepreneurs, you are overwhelmed with the options to market your brand. Traditional options like newspaper, local radio or direct mail are still viable but expensive. Digital options like email marketing, social media or online advertising are highly recommended but confusing. Where do you start? How much should you spend? Who will do it? How will I know if it’s working?

Are you ready for Social Solutions? Today is our last live show of the year and it promises to be chock full of important news and information to help you in your marketing for 2017. Your hosts Carol McManus and Ken Herron have been as busy as the elves filling your stocking with goodies all designed to make you more efficient, more competitive, and more profitable.

On deck is the latest news about Vine soon to become Vine Camera. Important? Yes, because it looks like it’s here to stay and with some cool new features. Facebook may be putting their toe in the podcast water with the introduction of Live Audio. Wondering why your posts on LinkedIn aren’t getting enough attention? Maybe it’s because you don’t have the right formula for headlines and topics.

Is there a difference between live-streaming and live broadcasting? The answer is yes, but does it really matter which you use? And looking back on some rather famous predictions for 2016, did Mark Zuckerberg achieve everything he set out to do?

But the most important topic of today’s show is what you can expect in 2017. We’ll guide you in making the right moves in mobile, video, customer relations, global reach, content creation and distribution, and more.

Steve Lee, owner of Modern Life Network, is the quintessential entrepreneur. Quiet by nature, but undeterred in his quest to start new ventures where he sees a need and where he can make money. The diversity of his ventures is impressive, but the stories behind them will inspire you to start the New Year by launching your new business.

Sudha is an instructor at Stanford continuing education school. She is a champion for girls who code and hosts mentor programs for girls at devcamps and hackathons. She has been a venture mentor at MIT and Director at Bay Area, Facebook, Twitter, Pinterest and Google+ Meetups. She also actively contributes to Techcrunch, Mashable, Gigaon, and Venturebeat. Sudha also serves on the advisory board for Blockchain University and Barcelona Technology School.

The author of The Internet of Things Business Primer and most recently, IoT Disruptions 2020: Getting to the Connected World of 2020 with Deep Learning IoT. On today’s show we’ll be discussing her current interest in the evolved junction of IoT and AI in the new area of Cognitive IoT – this includes self-driving cars, robots, drones, and bots.

The popular review site Yelp may have just fixed two problems – a better way to manage fake reviews and a new and creative way to use Selfies! On today’s Social Solutions Show Ken Herron and Carol McManus will tell you all about Yelfies and what they can mean to your business.

In the spirit of the holidays, Periscope has themed hears again this year! Start including hashtags like #Christmas #Snow #NewYear and #Hanukkah and watch the magic unfold during your live stream video. Instagram is testing a new shoppable photo tag making it easier than ever to buy right from your mobile device.

As we end 2016 and get ready for 2017 we’ll share the most effect B2B social media content from this year and introduce an impressive list of best new social media tools for the new year. And if that’s not enough, did you know that with your Facebook mobile app you can now “Find Wi-Fi”?

It’s a special day for Carol McManus and Ken Herron. We are smashing up our two shows into one this week. We have combined the LinkedIn Lady Show with Social Solutions to bring you a special broadcast that incorporates hot news and solutions to a chronic problem.

The news on deck is (no surprise) about video. If you are looking for something new and fresh to upstage your competition, then Spectacles from Snap may be just what you have been waiting for…and just in time for holiday promotions. If you already a fan of Periscope then you’ll be thrilled to hear about the three newest features making it the almost perfect solution for live stream - Superfans, Groups and Persiscope.tv. And if your customers want their service issues handled via social media, then how do you give them what they want?

And the part of today’s show that will tickle your fancy, relieve your stress, and offer solutions to make your social media management more manageable will be our Mail Bag Questions and Answers. It is through our great clients and fans that we continue to get better ourselves. We will take some of the toughest questions we get from our network and offer resolutions that will help your business, too. We’ll start with “I have no time and no budget for social media. What do I do?”

The election is over and the mandate of the American voter has been heard. Donald Trump will be the next President of the United States. Regardless of your political stand, there is one clear winner that cannot be disputed and was equally supported by Democrats and Republicans alike and that, of course, is Twitter. One could argue that Twitter is now more important than CNN, NBC, Fox, ABC and CBS combined. So what does it mean for the future of Twitter and their users? Perhaps there are some hints with the recent announcement about the demise of Vine and the fact that in the last week they received 10 qualified bids to buy it and it wasn’t even for sale.