Social Solutions

With all the good things that Twitter is introducing to make it a richer experience for users makes you wonder why the naysayers keep re-writing their eulogy. Twitter is alive and well and users are going crazy about some of the coming options. Today, Social Solutions will focus on the future and why this site is so essential to a comprehensive marketing plan for business.

Your hosts, Ken Herron and Carol McManus have a lot to share and it’s not all about Twitter. Ever wish you could edit your status updates on LinkedIn? Well now you can, but there’s a catch. If you’re a CEO and you’re not using LinkedIn, it is reflecting poorly on your company and you. We’ll give you the why and the how solution.

Biggest speculation this week is that Instagram may have marked the beginning of the end of SnapChat. A good lesson for all us when a big competitor with what seems like unlimited resources decides to duplicate our best differentiator. And did you know, you could actually pay an influencer to post about your brand? The surprising fact is that it’s not all that expensive, but the pay-off could be huge!

The Rio Olympics may only be at the mid-point, but we are already awarding a gold medal in tweeting to Saturday Night Live comedian and Ghostbusters actor Leslie Jones.

Listen to today’s Social Solutions show with Ken Herron (@KenHerron) and special guest co-host Paul Andrews (@vanillaweb and @businessbunker) live on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts to learn how sharing her passion and being herself got her booked on a flight to Rio to provide what is sure to be color commentary on the games, and cheer on Team USA.

There are stories and then there are ridiculous stories. This one falls into the ridiculous category. Did you even know that there is ban by the USOC with threats of litigation on any company using #Rio2016 or #TeamUSA unless you are an official sponsor of the Olympics. Seriously? And that’s not where this week’s controversial topics end. Instagram in on the hot seat for copying Snapchat Stories.

Less controversial, but equally interesting is the first ever Twitter awards. When, what, why and how will be revealed. And Twitter Media Studio is coming this fall. LinkedIn Video will be rolled out with 30-second video options for 500 invited influencers. A new way to follow, comment and share which could raise your capital among your connections.

Not so happy news is that fake followers on LinkedIn are on the rise and causing chaos, stress, and annoyance among the users. So will the power of Microsoft help LinkedIn manage this growing problem? And finally, have you looked to Pinterest for Back to School trends? It’s not to late, but you have a short window to benefit your business.

Hats off to Instagram and its support of Taylor Swift and other high-profile celebrities manage online bullying. It is a fact that none of us has the power to stop bullying completely, but new tools will go a long way in helping to block unwanted posts. While not available to the general population it is a step in the right direction. Special guest, Višnja Prodan, an Istrian Truffle Hunter will share how she is using every social media channel available to promote her family business in a remote area of Istria, Croatia. When you hear her story, you will know there are no excuses for you!

There is always something happening in the social and digital space but it’s been awhile since something this BIG has come along? Unless you have been completely unplugged for the last week, you no doubt have heard about Pokemon Go? Is it silly, a waste of time, dangerous, or perhaps the biggest marketing opportunity to present itself to small business in a long time?

Maybe you feel it’s just you and there is a target on your back when it comes to unwanted calls, spam emails, and phony invitations to connect on Facebook. The good news is it’s not just you. The bad news is this has become a pervasive problem with no universal solution. What that means is it is up to each of us to manage our own security.

Today’s Social Solutions Show is all about what is happening in the world of hacking, spamming, faking, tricking, malware, and the like. We will share what to look for, how to avoid being a victim, and the vital role you can play in helping curb this phenomenon.

If you have young children in your life, you already know the popularity of stickers. They put them on their books, their walls, their lockers, their shoes, even their bodies. But now the adults have stickers as an option on Twitter. But don’t think this is just a fad or a meaningless game. The power to connect with and be seen by your exact perfect target audience has just exploded. We’ll explain everything on today’s Social Solutions Show.

If there is any remaining doubt in your mind concerning the importance of video in your online marketing, then today’s Social Solutions Show will put it to rest. Biggest news to share is that Twitter is now offering longer videos – here’s a surprise – 140 seconds in length. I guess they figured we would remember by association of their character limit.

It seems the question on everyone’s mind is WHY did Microsoft spend so much money for LinkedIn and what are they expecting as the justifiable outcome? We will also take a moment to share our thoughts on proper social response and etiquette when a tragedy strikes before it turns into a marketing disaster for you.

Today’s Social Solutions Show will follow that up with the latest trends in social media migration; the astounding success of SnapChat in spite of all the naysayers; Premium Insights from LinkedIn and what that really tells us about their priorities; and why a simple change from “pin it” to “save” has dramatically increased activity on Pinterest.