Social Solutions

There is no question that the hottest thing in reaching marketing using digital resources is through video. But - What form? What platform? How long or short? How sophisticated? How often? The questions go on and it’s the primary reason many fail to ever get started.

Facebook changed the game again this week with the introduction of continuous video – different from live-stream – and opens the door to endless opportunities. Maybe you had a bad experience with an annoying viewer on Persicope - well Flash Jury will change all that and renew your confidence.

Do you remember your first Algebra class? What finally made sense after all the drills to learn addition, subtraction, multiplication, and division went right out the window with Algebra. Nothing made sense…at first. That is where we are with Twitter today. In their effort to eke out a precious few more value added characters within the 140 limits, they have succeeded in totally confusing and frustrating loyal Twitter users.

It wasn’t but a few weeks ago when we were scratching our heads on why Twitter would go from 140 characters to 10,000 characters. After the minor rebellion, they figured out pretty quickly that even the most loyal users didn’t think it was a good idea. But it must have started the wheels turning at the Twitter headquarters because rumor has it we will be getting full benefit of our 140 characters because links and images will now be bonus characters.

We know by now that a video strategy is essential for a fully developed marketing strategy. And we also know that pre-recorded, fully edited videos are being supplemented with live stream. Now that Meerkat has been knocked out of the ring, the match that the odds-makers are betting on is between Facebook Live and Periscope. We’ll bring you up to date and make our recommendations on today’s Social Solutions Show with @kenherron and @linkedinlady.

You probably heard the news about WhatsApp for desktop use – should you care? If you don’t care about WhatsApp, then maybe your attention should shift to customer care on your social channels before your audience goes nuclear.

There is always more to talk about. Today that includes the value of influencers on Twitter; how to know what type of content your followers will amplify; tips on how soon you should begin promoting for seasonal event sales; and why Instagram showed

We used to think that the phrase “strange bedfellows” only applied to politics but as of yesterday, one could make a good case that it fits to describe the new alliance between SnapChat and NBC for new broadcasting options during the 2016 Summer Olympic Games. Today’s Social Solutions Show will discuss what business can learn from this unlikely pairing.

We will also cover how Twitter’s new Connect Tab will make it easier for you to connect with new, targeted people. Perhaps you would like to know what the implications are from LinkedIn’s 1st Quarter earning report – who benefits and who is the priority for this professional networking site?

And there’s more. Did you know, for example, that Periscope now allows a Sketch option while streaming live? Do you sometimes wonder whether your Twitter efforts are successful? Or maybe you are struggling with creating really great videos.

Welcome back Ken Herron from your world travels. No one has miss you more than the LinkedIn Lady, but no question our listeners are anxious to hear about your trip and what social media lessons you have brought back to share.

The big news for business owners and marketers to prepare for is the launch of Social Autopsy – no, that’s not a joke. Yelp will seem like a tamed lion compared to the potential damage that bites on this new site could leave behind.

What else is on deck today? We’ll share how tech influencers are using Twitter; the hottest colors shared on this year’s Pinterest palette; how Microsoft’s Word Flow will make typing on your iPhone easier; why you should take advantage of Facebook’s free webinars for small business; and how to deal with people’s increasingly shorter attention spans.

During the time that my partner Ken Herron has been flitting around the world, I have been doing a series of shows on information that will provide Social Solutions for you and your business. On the 6th we talked about effective Networking strategies – online and offline. Last week it was all about Content Marketing. Today, to round out the topics we are discussing Advertising and Promoting your social messages.

This is a topic that frustrates, confuses and even angers some…but the smart marketers know how to manage a modest budget and get unbelievable results. If you haven’t dipped your toe in the water with Google AdWords, Facebook promotions, Twitter advertising, or other platform options, you may be missing out on some great opportunities to get your message out and convert new business.

If you are truly looking for solutions to your social media strategy, there is no question you must master the art of content creation and distribution. It is the aspect of marketing that many small businesses, professionals, and entrepreneurs either ignore or fail doing. Today’s Social Solutions Show will clear up the mystery, simplify the process and answer all your questions concerning how you can develop and implement a successful content marketing strategy – without breaking the bank or taking valuable time away from your business.

Questions we’ll be tackling are: What is content marketing? Why do I need a content marketing plan? How much of my knowledge or expertise do I have to give away? What channels should I use to distribute my content? Can I use and re-purpose other content? Should I automate or outsource? That’s a lot to cover but we promise to leave you with actionable steps that are easy to implement.

Ken and I have found that the ability of our clients to grow their business is often hampered by some of the most basic skills like: clear and articulate introductions; meaningful and memorable conversations; a persuasive (yet non-irritating) plan for business development; and networking skills both online and offline that mature into long-term relationships. Tune in to hear tips on how you can master these skills and dramatically improve your results.

So how long is too long and how short is too short? Of course we are talking about video. So we have 6-second Vine, 30-second Facebook Live, recommended under 2-minute YouTube, and up until today, we had 15-second Instagram videos. But Instagram has changed the game and is rolling out their new 60-second version. This will make for a lively discussion between @kenherron and @linkedinlady on today’s Social Solutions Show (find us on CKC Global Media).