Social Solutions

While we have never counted them ourselves, I trust that someone else can verify that Minnesota is indeed the Land of 10,000 Lakes. But how that magic number was chosen by Twitter as the new expanded tweet is beyond imagination. How did we go from 140 to 10,000? Well the mystery is brewing on social media and the fury gets louder by the minute. Today we’ll bring you up to date on conversational ads on Twitter and Adobe Post (we are excited to be joined by Ben Forta Adobe Systems’ Senior Director of Education Initiatives). We will share the social media #fails for 2015 and much more.

Social Solutions Show is a year-end wrap up of lessons learned and some sage advice from your hosts @kenherron and @linkedinlady. Find out how to write better ad tweets (paid or not), tips on gearing your posts to the generation you want to serve, and much more.

If you think social media is moving too fast you better tighten your seat belt. Twitter is making changes by the minute and some are lighting up the twittersphere with howls and screams. Misplaced buttons to catch your attention (bad); taking away auto-cropping in the preview image (good); changing timeline feed so tweets won’t be in chronological order (really bad).

After you catch your breath, we’ll fill you in some interesting evidence that Pinterest has shared to help you with your global marketing. We will chat about SlideShare predictions on the future of marketing in 2016. Curious about whether video will be more effective on Facebook or YouTube? We’ll talk about that, too. We’ll even add to the subject of yesterday’s LinkedIn Lady Show and continue the conversation on your social media strategy for the new year.

Is there a guaranteed secret for making your content go viral? No, but there is a prescription that can increase your odds. Join Carol McManus and Ken Herron (#SoSoShow) for some insights and checklists that will be sure to help your impact using social media. This week’s news includes the progression of Twitter Polls; LinkedIn’s new App; why small businesses may be ready for SnapChat; and paid advertising to boost your social media impact – where to spend and why. And the special reveal of the winners of Miriam McGuirk’s new book Shattered Dreams and Scorpions at Midnight: A Pocketful of Inspiration.

As people, we are still coming to terms with the losses of the November 13 attacks in Paris. As small business owners and solopreneurs, we are often at a loss for how to respond on social media, whether or not we are personally impacted. On today's Social Solutions Show, joining me from the U.K., special guest co-host Jules Serkin and I will share the best practices with you that will not only contribute to relief efforts but keep you and your business from inadvertently causing further grief.

As the United States celebrates our Veterans, we would like to join the chorus by honoring them through the channels that we know best. The Social Solutions Show is dedicated today to the men and women who have served to keep our country safe. A portion of this show will provide insights on the ways that Veterans themselves and those wanting to connect with them can use social media.

It’s hard to believe but the biggest news today in social media in the replacement of Favorite as a choice on Twitter for a Heart. If you’re wondering why, you are not alone – will it shift the tide of engagement (or lack thereof) on Twitter?

If you listen to the news or watch the stock value, you may recognize that there are some who have lost faith in Twitter. But if you are seriously looking to take advantage of this amazing platform, then listen up, because they are introducing features that will make you look like a rock star in your industry!

But we won’t stop there. We will also be discussing how you can be active on social media in ‘real time’ without taking the focus away from your business; why your profile picture may be killing your credibility; and how to avoid overwhelming your audience when you present.

It’s hard to believe it’s been 30 years since Marty McFly became a household name. The predictions seemed ‘far out’ and not likely to happen but look at where we are today. Yes, we don’t have hoverboards but we do have drones. Yes, the newspaper said the Cubs won the World Series on Oct 21 2015, but that’s not likely to happen, but they are in the playoffs! But when it comes to marketing, smart businesses are taking advantage of the Back to the Future fever and so should you.

As LinkedIn roles out the new rules for Groups, users worldwide are weighing in and the response is mixed. While the intention seems to make sense, the impact on group managers and members remains a topic of debate. On today’s Social Solutions Show #SoSoShow, @kenherron and @linkedinlady will bring you up to date and make recommendations for your groups strategy.

We know Mark Zuckberg never wanted a dislike button on Facebook but have the new Reactions options gone too far and how will they impact engagement from your Likes? Twitter was in the news today with many ordering RIP signs, but don’t count this scrappy and hugely innovative platform. Their new video upload options are sure to please and right behind that will be a new extremely clever advertising option for businesses.

Before we’re done we will be talking about Place Pins on Pinterest – a boon for location-based businesses; updates from Pew Research Center on adult usage on social networking sites; and how to create content your customers will trust.