Social Solutions

Just when you thought things couldn’t happen faster in the world of social media, Twitter and Facebook up their game. On today’s Social Solutions Show with Ken Herron and Carol McManus, we’ll share the latest on Twitter Moments what it means to small business. Is this the next big thing or a ho-hum bright shiny object that will end up at the bottom of the toy box?

Perhaps you were up late last night worrying about what you could do to improve your Facebook profile picture. Well, Facebook was listening to you and are about to roll out the ability for your to post a seven-second looping video of your profile pic. So the same question: Is this the next big thing or a ho-hum bright shiny object that will end up at the bottom of the toy box?

Of course we have more! Learn how to truly embrace emoji into Twitter and captivate your audience. We’ll give you the inside scoop on LinkedIn’s class action suit, and share three threats to your presentation success – straight from the experts at SlideShare.

Just when you thought you had mastered video, Facebook turns up the dial and invites you to share your 360 degree videos. Yes, it does require a new camera, but the costs are affordable and the benefits are immeasurable. That is one of the hot topics being discussed on today’s Social Solutions Show with @kenherron and @linkedinlady.

Coming soon will be the ability to conduct polls right within your tweet. Being tested now but a true gift to small business and marketers to be able to engage with your customers in a simple, non-invasive way.

If you are wondering where to put your efforts in social media, it is still a safe bet that reaching men and women of all ages will be through Facebook. But you definitely don’t want to rule out Google+ (especially for Baby Boomer men), Instagram for Millennial women), as well as Twitter and Pinterest.

We will round out the show with tips on using Pinterest for holiday promotion, why visual is the new viral and what makes a good photo great, plus the sacred rules of social media.

Carol and I get questions, LOTS of questions from our listeners around the world. So on this week’s Social Solutions Show, we’ll be tackling the social media marketing questions Carol and I have received from all of you in the past few weeks.

Joining me on today’s Social Solutions Show are Linda and Elle Cloke, the mother and daughter team who run U.K.-based We Do Social Media.

Today, having an effective social media-fueled online presence has arguably become a critical requirement for most businesses. Because of the extreme value placed on authenticity and having a unique voice, social media is a communications channel which not only delivers high ROI for small businesses, but one on which small businesses have a natural, sustained advantage over larger companies.

Well it has been a long time coming, but finally Facebook is introducing a “Dislike” button. Why you ask? Because users have been requesting it over and over – but why now and what will it mean? For personal posts, it will be more appropriate to Dislike rather than Like when someone posts a death in the family, a terminal disease, or something begging for sympathy. But with business pages, this could be a game changer. Ken Herron and Carol McManus will weigh in on today’s Social Solutions Show.

Do you sometimes feel you just learned how to ride a bike without the training wheels and someone put a rocket booster on your bicycle? That is how many business owners and marketers feel about social media. Well the Social Solutions Show is here to help you. Ken Herron and Carol McManus are here every Wednesday at 4 ET to keep you up to date on changes and add our best tips on practical solutions for using social media for your business.

On deck for this show will be new on the latest Apple goodies, new Pages for Small Business on Facebook, tips on hashjacking to join the hottest conversations, as well as taking advantage of Pinterest’s business trends. And we’ll try to answer why 7 our of 8 customers’ questions still go unanswered through online channels.