Michelle and David Bowles talk cause marketing, getting diverse perspectives in your business strategy, and looking toward the future of marketing. David is the president of CMRignite, a social impact marketing agency in Milwaukee, Wisconsin. P.S., they’re hiring—link below!

David shares examples of cause marketing campaigns his agency has created. Later, we dive spoon-first into big industry issues people don’t talk about enough, like addressing inequalities in life and business, and admitting that we can’t be experts in everything. David also shares his hot take on the dangers of cutting out social impact efforts.   

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Check out David's company, CMRignite. They're hiring, and are especially looking for people of color to apply! cmrignite.com     

Connect with David Bowles on LinkedIn: linkedin.com/in/david-bowles-08657039 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Come over again next week for fresh soup!

Today’s episode is a quick, hot take on influencers versus advocates…a grab ‘n go “quickcast.” What’s the difference between brand influencers and advocates? Michelle breaks down the ingredients of each, and the best serving options, depending on your marketing goals.

Have you used influencers or advocates? What were the outcomes? Share your stories with us!

If you can’t get enough Social Soup, make sure to subscribe, rate, and share it around with people you know. That helps us cook more soup!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

See you again next week for another soup date!

When the Republican National Convention comes to her hometown of Milwaukee, Michelle gets reflective. She looks at the past 8 years and…how the heck the future’s gonna pan out. Whether you’re on the left, right, or in the middle, politics simmer up feelings. So, let’s grab a mug of soup and talk about it. To quote P!nk, respect is just a minimum! Get ready to do some introspection.

Listener challenge: What can we do to make respect the norm this political season and beyond, rather than us versus them? Tell us what you think!

Want more soup? Share Social Soup with your people. If you’re digging the show, give Social Soup a five-star review on Apple Podcasts and Spotify. That helps us out!

Connect with Michelle on LinkedIn: ⁠⁠linkedin.com/in/michelledattilio⁠⁠ 

Learn more about sōsh: visit our website and reach out! ⁠⁠getsosh.com⁠ ⁠  

Come over again next week for more soup!

The team shoots the breeze, tackling questions like…Is anything too serious to joke about? Is it more okay to joke about tragedies that have long passed versus those the world is still reeling from? Does personal background and culture ever come into play?

SO many questions. We hope your soup is packaged up securely to-go, because it’s a wild ride. Welcome back to the Social Soup Podcast!

Ladle the soup around! Tell your friends and family about Social Soup. If you found the soup satisfying, drop us a five-star review on Spotify and Apple Podcasts. It’s an easy way to help us make another batch of soup!

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Join us at the soup table next week!

Michelle gets real, really quickly, with Kevin Mann—the creative mind behind Campdesign and Unf*ck Your Feelings. They discuss how generative A.I. may affect the design climate in the future, along with deepfakes and the need to be aware as a society. Later, Kevin shares a campaign he’s been working on about connecting with men about the importance of their own mental health. They also chat about how life-changing it is to unplug from the world for a while. It’s f*cking brilliant—don’t miss it! Welcome back to the Social Soup Podcast!

Want more soup? The best way to get seconds is to share Social Soup with your friends and family. Liking our taste? Giving us five-star review on Apple Podcasts and Spotify is always appreciated. That helps us concoct more recipes!

Check out Kevin’s website, Campdesign: campdesign.net

Dive into Kevin’s mental health campaign, Unf*ck Your Feelings: unfckyourfeelings.com 

Follow Kevin on Instagram: instagram.com/kmann_v_machine/ 

Connect with Kevin on LinkedIn: linkedin.com/in/kevingmann 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Join us at the soup table next week!

Michelle chats with Michael Drescher, founder of Vibrant Body Company—weaving real talk about fast fashion. No, it’s not a term for trends that come and go like lightning. Michael ladles the truth about cheap, rapid-production clothing, sharing why fast fashion is problematic for our bodies and planet, and what we can do to create a positive wardrobe change. Button up and grab a spoon. We’re serving it HOT. Welcome back to the Social Soup Podcast!

Pass the soup around! Share Social Soup with your friends and family. If you love our flavors, leave us a five-star review on Apple Podcasts and Spotify. That keeps the soup simmering!

Check out Vibrant Body Company: VibrantBodyCompany.com

Explore resources on sustainable fashion: 

Ecocult.com

Remake.world

Connect with Michael on LinkedIn: linkedin.com/in/michaelddrescher 

Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ 

Learn more about sōsh: visit our website and reach out! ⁠getsosh.com ⁠  

Grab a cup of soup with us next week!

Michelle geeks out with her cousin Jill Hurst Groebl, a fellow marketer and the owner of JCG Marketing. They spoon up their takes on integrated marketing, how to connect the dots between media channels, and more! Keep listening for intel on how Gen Alpha navigates social media these days. We’re nerding it up, so put on your glasses and grab a bowl. Welcome back to the Social Soup Podcast!

Soup should be shared. Tell your buddies and fam about our flavors. Give our show a five-star review on Apple Podcasts and Spotify. That helps us simmer more soup!

Connect with Jill Hurst Groebl and her business, JCG Marketing: https://www.linkedin.com/in/jill-groebl-integrated-marketing/
Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠
Learn more about sōsh: visit our website and reach out! ⁠getsosh.com⁠

Join us for another Social Soup date next week!

Michelle dives deep with Beth Ridley, Founder and CEO of the Ridley Consulting Group and an expert in workplace culture. We're adding spice to the soup, tackling tough topics like...is DEI (Diversity, Equity, and Inclusion) dead? Why should Elon Musk shut up about it? Later, Michelle asks a vulnerable—and important—question about race and ethnicity. Ready to slurp some hot takes? Good: we're serving them fresh! Welcome back to the Social Soup Podcast!

Share the soup. Tell a friend and leave a five-star review on Apple Podcasts and Spotify. That is the #1 way to help us grow.

Check out Beth's free resources on inclusivity and leadership: ridleyresources.com⁠⁠

Connect with Beth and her business, Ridley Consulting Group: ridleyconsultants.com

Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio

Learn more about sōsh: visit our website and reach out! getsosh.com

Let's grab soup again. Same time next week?

In today's episode, Michelle chats with Autumn Peterson and Maggie Golden, her sous chefs at sōsh! We're tackling rapid-fire questions about life, business, and the buyer's journey. Get to know the team, insights about their work, and sōsh's approach to meeting customers where they are. Welcome back to the Social Soup Podcast! Don't miss the secret ingredient takeaway!

Savoring our flavors? Share the soup. Tell a friend and leave a five-star review. That helps us out!

Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelledattilio/

Learn more about sōsh: visit our website and reach out! https://www.getsosh.com

Let's chat over soup again next week!

In today's episode, Michelle discusses core values and “why” statements—explaining what they are and their importance, and sharing her company sōsh’s values. 

She also emphasizes why authenticity is such a big deal today for business success. Later, Michelle demystifies Corporate Social Responsibility—what is it, and why should brands care about it? 

Enjoy the show? Please leave a five-star review and tell a friend! Those are the best ways to help.

Interested in connecting with Michelle? Find her on LinkedIn: https://www.linkedin.com/in/michelledattilio/

For more information on sōsh, visit our website and reach out! https://www.getsosh.com

Have a great day and see you next time!