Social Strategy Podcast: The Best in Business, Wealth and Mindset

Social Strategy Podcast: The Best in Business, Wealth and Mindset

By BusinessEntrepreneurshipMarketing
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Social Strategy Podcast: The Best in Business, Wealth and Mindset episodes

  • No Tactics

    So this isn't your normal podcast post it's a little raw.  You're going to notice the audio sounds a bit different and I'm referring to an app called Bumpers App.  It's a new podcasting app I'm trying out for creating more content in a quicker consumable way.

    In this episode, I'm riffing about why you don't need tactics in social media and marketing to be relevant or to come across as an authentic person to your audience.  Social Media tactics and marketing tactics that don't come from a place of service is what I touch on and I want to know what you think.

    Hit me up in the comments to share your thoughts.

    6 min
  • Swizzle A Start-Up Story with Nick Szabo EP78

    Running at full speed and jumping to the next building across the rooftops.  Would you do This?  My next guess would totally do this in a heartbeat and has.  This fearless quality is one of the many things that sets my next guest Nick Szabo apart.  Jump to as Nick the COO of Swizzle shares … Continue reading "Swizzle A Start-Up Story with Nick Szabo EP78"

    The post Swizzle A Start-Up Story with Nick Szabo EP78 appeared first on Vernon Ross.

    52 min
  • Why You Should Start A Podcast With Cliff Ravenscraft Ep77

    Cliff Ravenscraft is one of the first names you hear when you start the process of starting a podcast.  In this episode, we talk about why right now is the perfect time to start a podcast. Podcasting has now hit the mainstream with the success of shows like Serial, The Nerdist, and the Joe Rogan … Continue reading "Why You Should Start A Podcast With Cliff Ravenscraft Ep77"

    The post Why You Should Start A Podcast With Cliff Ravenscraft Ep77 appeared first on Vernon Ross.

    1 hr 4 min
  • Discoverability Through Instagram Stories Ep76

    Instagram Stories But Why? This past week I posted an article on LinkedIn Pulse about Instagram Stories.   I covered a few key things I think you should know on how to use the new features for your business.  Instagram Stories is much like Snapchat (Almost a carbon copy) Stories where your followers see a … Continue reading "Discoverability Through Instagram Stories Ep76"

    The post Discoverability Through Instagram Stories Ep76 appeared first on Vernon Ross.

    14 min
  • NMX 2015 Live In Vegas Ep51

    As you guys know I’ve been out and about with NMX / NAB (New Media Expo & National Association of Broadcasters) in Las Vegas.  What a crazy week full of surprises and awesome meetings.  I was one of the featured speakers at NMX and my session I have to say kicked off to a great … Continue reading "NMX 2015 Live In Vegas Ep51"

    The post NMX 2015 Live In Vegas Ep51 appeared first on Vernon Ross.

    24 min
  • Health And Wealth With Shelley Davidescu Ep75

    We learned how to build an irresistible pitch with “The Pitch Whisperer” John Livesay.  John gave priceless tips in pitching for Start-ups and podcast sponsorship including co-branding to get an advantage, and the importance of being clear and concise with you branding.  Our guest in this episode Shelley Davidescu, a business mentor for health and … Continue reading "Health And Wealth With Shelley Davidescu Ep75"

    The post Health And Wealth With Shelley Davidescu Ep75 appeared first on Vernon Ross.

    30 min
  • The Irresistible Pitch with John Livesay Ep74


    Hey guys in case you missed it catch up on Episode 73 Jeff Herrmann.  A fascinating talk about content marketing.  Our guest this episode is known as The Pitch Whisperer.  John helps tech founders develop an irresistible pitch to get the funding they need — fast.
    If you’ve ever wanted to know how to pitch a venture capitalist grab a pin and pad!  John is also the host of the very popular The Successful Pitch podcast where investors share their criteria on which start-ups they fund and start-ups share how they got funded.
    One of the things that resonated with me is something John said early in our discussion he stated that a lot of founders make a mistake when they pitch to investors. They are thinking, if I can show you how great that idea is, you’ll give me money when in fact, you have to show them how great you are first. Investors invest in the jockey not the horse.

    Here are the highlights of my conversation with John:

    : Accentuating the importance of getting to know the founder versus the idea and having compelling stories about you and your idea’s origins, when pitching to investors.
    : A story about how Pinterest and YouTube originated and failed, but chose to pivot and gained success because they had the right team.
    : The importance of having a branded and impressive LinkedIn profile to be able to entice investors and having a consistent message across your social media accounts.
    : What makes a strong LinkedIn profile including having good images; reviews, testimonials and references to build your credibility; and having videos and regular posting of content.
    : Using LinkedIn to do due diligence on the investors to you are trying to get before you go in front of them. Get to know who they are and who they have invested in.
    : How he first got started in this expertise and the importance of starting with low hanging fruits initially before taking on a project you cannot handle.
    : The differences between your sales deck and your pitch deck.
    : Priceless tips in pitching for podcast sponsorship including co-branding to get an advantage, and the importance of being clear and concise on what your brand is.
    : The emphasis in being a good storyteller to nail a good investor.

    Words of Wisdom
    In this part of the show notes I pull out the some of the knowledge from the interview into small bites you can jot down or throw in Evernote.  What I do for podcast and important notes is copy them over to Evernote then add them to my journal for what applies to my business.  It’s been pretty effective for me.
    Text 66866 To Get John’s Guide – Crack The Funding Code

    In order to make your dreams a reality, you have to sell yourself first.
    Most of the founders of start-ups are so afraid of misperception when in fact, they should be afraid of customer indifference.
    You have to be authentic and a human being, not a robot, when you go on and pitch.
    A confused mind always says no.
    Do not try to boil the ocean, just boil a couple of glasses of water. Prove a concept, be known for it and then start selling everything else.
    No matter what you are talking about, you have to be a good storyteller. Storytellers rule the world. People remember your stories not your numbers.

    Connect with John:















    33 min
  • The Irresistible Pitch with John Livesay Ep74

    Hey guys in case you missed it catch up on Episode 73 Jeff Herrmann.  A fascinating talk about content marketing.  Our guest this episode is known as The Pitch Whisperer.  John helps tech founders develop an irresistible pitch to get the funding they need — fast. If you’ve ever wanted to know how to pitch a … Continue reading "The Irresistible Pitch with John Livesay Ep74"

    The post The Irresistible Pitch with John Livesay Ep74 appeared first on Vernon Ross.

    33 min
  • Publish or Perish with Jeff L Herrmann EP73

    If you missed the last episode with Josh Dorkin you’re going to want to check out : why Josh chooses not to sell courses on BiggerPockets and why he feels this information should be free.  In this episode we talk with Jeff Herrmann, Chief Revenue Officer, Mobile Video Expert, Content Marketer and Transformation Strategy Designer. … Continue reading "Publish or Perish with Jeff L Herrmann EP73"

    The post Publish or Perish with Jeff L Herrmann EP73 appeared first on Vernon Ross.

    37 min
  • Inside Bigger Pockets with Josh Dorkin Ep72

      In this episode we welcome entrepreneur Josh Dorkin.  He’s built the leading real estate investing, social networking community and resource portal on the Internet BiggerPockets.com. We dig into this amazing community to learn why Josh built Bigger Pockets, how he’s made it successful along with the reasons you should be building your own community right … Continue reading "Inside Bigger Pockets with Josh Dorkin Ep72"

    The post Inside Bigger Pockets with Josh Dorkin Ep72 appeared first on Vernon Ross.

    53 min

About Social Strategy Podcast: The Best in Business, Wealth and Mindset

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The Best in Business, Wealth & Mindset