socialmediapodcast

So, it's Sunday evening, it's the end of 2 days off from the usual grind of the Monday to Friday week.....however, doesn't that really mean you should stop doing what you'd do on social during the week? Of course not, social media doesn't switch off for the weekend does it, so let's speak about the importance of keeping up with your social media regime on a weekend, even if the rest of your work slows down.

WE CAN ALL FIND TIME TO DO MORE

How consistent are you with your content? One of the major issues for most brands and businesses is they tend to post once a month on instagram, or even now and again on Facebook, and ALL their messages are scattergun, not connected and end up muddying the water for their brand message and for the audience consuming them. So how do you battle this?

When you put out brand new content, it’s hard enough putting out your own message without knowing your content is getting lost in the throng of everyone else’s posts. Social media is a huge opportunity but how can you help yourself be seen.

We’ve all heard about how long content lasts on different social media channels.

📝BLOGS 2 YEARS

📸PINTEREST 4 MONTHS

🎥YOUTUBE 20 DAYS

📉LINKEDIN 24 HOURS

📷INSTAGRAM 8 HOURS

💻FACEBOOK 5 HOURS

🎤TWITTER 18 MINUTES

And these are constantly changing and reducing in life spans as the formats grow themselves.

So, this raises the question, HOW CONSISTENT ARE YOU with your content. Without consistency, the chances are you content is getting lost in the throng, unless you’ve already got a huge dedicated audience, so you need to start thinking about posting more content.

This is one of the most daunting things I speak to brands and businesses about, especially when I explain how much content I’m releasing on a daily basis, and I know I’m not doing enough.

Now we can’t all have a team of creators behind us like people like @garyvee, @grantcardone etc. etc. however, we can all find the time to do more with our content and make more every single week.

Start with writing a blog, and then build on that and re-purpose it every single week.

So, in todays podcast we have a chat about perfection. So many people stuggle with putting out content as they aim for PERFECT rather than simply communicating. I show how to make your phone sound like a professional mic by simply sticking your head under your duvet, but, point out how unimportant it is that you have great sounding or lookign content.

This has got to be one of my favorite sayings. So many people worry about creating any form of content where they're putting themselves in the firing line, and the main reason for this amount of worry is......they usually go into doing it, especially live video, unprepared. This is why the 5P's are so powerful......PREPARATION, PREVENTS, PISS, POOR, PERFORMANCE. If you can write a blog on a subject matter and be succinct without going off on a tangent, and be a real voice of authority in a written format, then frankly nothing is stopping you doing that again with a live video, especially as you can no go into the content prepared.....have a listen to find out more.

To find out more about Perception Studios at http://www.perceptionstudios.co.uk where you're also able to book a

1-2-1 with Simon to take your content to the next level for your businesses budget.

Email Simon on [email protected]

Find him online at :

http://www.instagram.com/simon_scholes

http://www.twitter.com/simonscholes77

http://www.facebook.com/stopjabbaingon

http://www.snapchat.com/stopjabbaingon

http://linkedin.com/in/simonpscholes

PATIENCE PATIENCE PATIENCE

More and more people are using social media every single day for their brands and businesses. However, in connection to this, a lot of these people are also thinking that a single social media post will be the answer to their prayers and bring them lots and lots of business.

Social media is not a place to sell, it is however and excellent place to build brand, to build confidence in what you do, and most importantly build a group of raving fans who’ll not only be potential customers in the future but will also share your amazing value driven content when you put it out.

So, when you’re putting together your social content remember that consistency is key, and there’s no point in putting out one piece of content on Tuesday and the next one going out in a months time. You wouldn’t go into a gym and lift weights for one hour and expect to walk out looking like Arnie in Predator, so why would you expect to put in one days work on your social and it bring a return for you.

Patience and consistency, I cannot reiterate these words enough for you to digest.

If you want to chat through this at all with me and chat about your social content, I’m more than happy to jump on a Skype call or over a brew 😃

To find out more about Perception Studios at http://www.perceptionstudios.co.uk where you're also able to book a

1-2-1 with Simon to take your content to the next level for your businesses budget.

Email Simon on [email protected]

Find him online at :

http://www.instagram.com/simon_scholes

http://www.twitter.com/simonscholes77

http://www.facebook.com/stopjabbaingon

http://www.snapchat.com/stopjabbaingon

http://linkedin.com/in/simonpscholes

Let's have a chat about giving away your content for free.

I have a lot of people who think I'm 100% mad giving away all my best advice for FREE.

I have a totally different view point on this though, simply put.....I want to see people succeed. I know how hard it is to build your own business. Over the last 7 years of doing this I've had many times where I've though, I'll give up, this is enough, I'm off to get a full time job where i get a regular pay packet, and every single time i've stopped myself in my tracks. I know I'm on the right path, and yes giving it away for FREE may seem crazy, but, as much as people will tell you it's wrong, it works, people will get value from your content, become a raving fan and spread the word about you to their fans......eventually.

To find out more about Perception Studios at http://www.perceptionstudios.co.uk where you're also able to book a

1-2-1 with Simon to take your content to the next level for your businesses budget.

Email Simon on [email protected]

Find him online at :

http://www.instagram.com/simon_scholes

http://www.twitter.com/simonscholes77

http://www.facebook.com/stopjabbaingon

http://www.snapchat.com/stopjabbaingon

http://linkedin.com/in/simonpscholes

Moving forwards with your content, and the potential amount you have to put out can be exceptionally daunting. One of the biggest sticking points for most brands and businesses I speak to is the fact they’re not prepared for the amount of content, and even more so, what they’re going to be talking about in the coming weeks and months.

This is why in January I spent the entire month pushing for you to create a marketing plan for the coming 12 months. So many people will spend time setting goals etc. but forget to do the same with their marketing. If you understand what your message is going to be week on week, when you’re creating what, and when that what is going to be posted, and where, then life suddenly becomes a whole lot easier…..well at least your businesses ,marketing life does.

However, the planning process isn’t just limited to January, so, if you’ve not got a plan in place yet, now is the time to star, because if you’ve been following my content for a while, you’ll remember,

PREPARATION

PREVENTS

PISS

POOR

PERFORMANCE

So, get that plan prepared and start creating content now for July.

HOW CONSISTENT ARE YOU?

We’ve all heard about how long content lasts on different social media channels.

BLOGS 2 YEARS

PINTEREST 4 MONTHS

YOUTUBE 20 DAYS

LINKEDIN 24 HOURS

INSTAGRAM 8 HOURS

FACEBOOK 5 HOURS

TWITTER 18 MINUTES

And these are constantly changing and reducing in life spans as the formats grow themselves.

So, this raises the question, HOW CONSISTENT ARE YOU with your content. Without consistency, the chances are you content is getting lost in the throng, unless you’ve already got a huge dedicated audience, so you need to start thinking about posting more content.

This is one of the most daunting things I speak to brands and businesses about, especially when I explain how much content I’m releasing on a daily basis, and I know I’m not doing enough.

Now we can’t all have a team of creators behind us like people like @garyvee, @grantcardone etc. etc. however, we can all find the time to do more with our content and make more every single week.

Start with writing a blog, and then build on that and re-purpose it every single week.

DO YOU GIVE ENOUGH VALUE?

So many people spend their time on social media SELLING. They forget to treat the platforms of choice and the people digesting their content the same way they’d like to be treated.

How often do you go into a store, get sold to instantly and want out straight away. Social media is the best place to give value, value and a bit more value. However, too many see this as crazy as they’re giving away their content for free.

However, keep giving for free and watch your brand and group of raving fans grow, and then as your audience grows you can start to drop in the ask now and again.

To find out more about how my process helps you with this and the content creation, just drop me a line (email in bio) I’m always happy to chat and help where I can.

In today's social media podcast, I discuss why lately I've had people asking about me doing the same messages over and over again, and why my message doesn't change over time at all.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet

Check out my social media for FREE brand building tips.

www.instagram.com/simon_scholes

www.twitter.com/simonscholes77

www.facebook.com/stopjabbaingon

www.snapchat.com/stopjabbaingon

linkedin.com/in/simonpscholes

E: [email protected]

Founder & Creative Director

T: 07976 625746

www.PerceptionStudios.co.uk