socialmediapodcast

IT’S THE WEEKEND……

Yes it’s Saturday , and we all know what that means, I’m about to spend two days telling you how social media doesn’t work a 5 day week.

That’s right, the weekend is a fantastic opportunity for you to keep talking to your amazing audience, and keep giving them value that your competition probably isn’t doing.

How do you keep them interested on a weekend, well why not run polls, get them involved in a quiz on your instagram stories, or simply go out and speak to them on their content as well as posting your own stuff.

Just don’t forget, the weekend isn’t always a chance to switch off, but more so, a chance to really get 4 or 5 steps ahead of the competition with a few simple social media posts and a bit of being social on social media.

If you want to chat to me more about this, just drop me a line (link in my profile) and I’d be happy to have a chat.

WHAT WAS THE LAST VALUE YOU GAVE?

Let me know in the comments.

We all know that we don’t like being sold to, so why do we still see so many businesses ignoring the rules of engagement and spending their time selling solidly on their social media channels.

They don’t respond to comments, and every single photo and piece of copy is selling to their audience, and then they wonder why the don’t get the interaction rates they really wanted.

Now, imagine giving nothing but value to your audience. Imagine being an expert in your field, a voice of authority, and giving them that value for free, value that will really help them, value they can use and implement in their business straight away.

If you can do the above, you’ll be amazed at how your audience will grow, and how you’ll build a group of incredible raving fans.

If you want to discuss your social media more, you can always drop me a line (link in my profile), I look forward to speaking to you

ARE YOU USING TWITTER LISTS?

The right Twitter list can help you find, monitor and interact with the right people easily, and allow you to be the James Bond of the business world by spying on different people without them even knowing.

That’s right, you can stay up to date with the competition and what they’re doing on twitter, and more importantly right now, what they’re not doing. A few years ago, twitter was all the rage and everyone in business was using it in the hope of sending that one magical (impossible) tweet that would win them a million pound contract.

When that didn’t happen, most of these businesses shut up shop on twitter and just post randomly now and again, so this is the perfect opportunity for you to get out there and start communicating.

So, why lists?

#1: Monitor Competitors

Keep your competitors’ Twitter accounts in one handy list so you can easily monitor their tweets. It’s an excellent way to see how they interact on Twitter: scope out their activities, view their updates, check out their offers and stay on top of their news.

Use these insights to improve your own Twitter strategy. See what works for them and adapt it for your business.

#2: Connect With Industry Leaders

Keep track of the leaders in your industry by putting them into one powerful list.

Use this list to manage and improve your relationship with these leaders. When you follow their tweets, you can engage with them consistently.

Creating a list of industry leaders also adds value to your account. Creating a list with all of the top influencers makes you a valuable resource.

#3: Stay on Top of Trends

To keep up with the latest news and trends on Twitter without getting distracted by irrelevant tweets, create a list.

This is an effective way to un-clutter your Twitter feed, while also increasing your profile’s status as an industry leader.

There’s so much more they’re useful for, but, to find those out, you’ll need to read my blog this Friday, or just drop me a line……speak soon (link in profile)

DO YOU LOVE COMMENTS?

So, here’s a question for you, and be honest in the comments………Do you reply to the comments you get on your content?

If you’re getting any comments on your content, you should be looking to respond.

It seems that a lot of accounts, especially business account, ignore the comments under their own posts.

Trust me, I understand it, especially those one word comments that you can’t be sure if it’s spam, a bot or fake.

However, it is still important to check your comments and respond to the best of your ability, acknowledging your real followers and commenters.

It shows people who are just browsing through your profile that you do pay attention to your community, which gives them an extra reason to follow your account.

Besides, a number of comments are a much stronger engagement indicator to the algorithm, so encourage conversations and discussions!

Instagram is a social network.

Remember, I’ve spoken about this before……that integral word……SOCIAL. So, be social and react to comments.

You wouldn’t ignore people’s remarks at a party and just casually pass them by so don’t do it here

ARE YOU PODCASTING?

Podcasts are an excellent way for you to speak directly to your audience of raving fans in a frictionless way.

Every other form of content creates a level of friction

VIDEO you have to stop everything else to watch and consume it

BLOG you have to stop everything else to read it

MEMES you have to go onto social media channels and scroll or search to find your fav content

PODCASTING on the other hand, on your medium of choice you’ll subscribe to your fav podcasts and your phone, computer etc. will download them automatically for you to consume. You literally have to do nothing but plug in your headphones or bluetooth kit to consume the content.

So, when podcasts are currently growing astronomically right now with all age groups.

18-24 18% listen

25-34 28% listen

35-44 21% listen

45-54 16% listen

55-64 11% listen

65+ 6% listen

And 550,000 podcasts are listened to, why wouldn’t you want to be part of those listening figures with your content and value?

To find out how you can easily being podcasting today, drop me a line to chat (link in my profile)

Welcome to Friday, it's time for another podcast. Today, I'm heading to Hull for a reunion of a radio station I once worked at. It'll be great to see all the old faces, but, it got me thinking about my first ever snoop. This is when the boss listens to your radio shows and effectively tells you what's shit and what's good. His main feedback was for me to talk to not at the audience......so, how do I do that, even to this day?

IT DOESN’T HAVE TO BE PERFECT

Pretty much the number one reason (apart from fear of what anyone else thinks) for not putting out your content, is the fear of perfection, which does kind of tie itself back into what others think of your content too.

Perfect content is the one elusive goal we all, always want to aim for, however, aiming for perfection every single time we put out a single piece of social media content, especially as a small business trying to build a group of raving fans through the value we give, is damn near impossible.

If we always waited until a piece of content we made was perfect, well, let’s be honest, we’d never put anything out for people to consume. It ties back into my main point I’ve made many times

IF YOU’RE NOT COMMUNICATING, NOBODY CAN HEAR WHAT YOU’VE GOT TO SAY

So how do you get over this level of perfection you’re always striving for. Well, frankly it’s not easy. For me, I just told myself

IT’S NONE OF MY BUSINESS WHAT OTHER PEOPLE THINK OF ME

For you, it might be something completely different. However, the one thing that’s for sure is you have to get over it, to produce the amount of content that can make an impact for your brand and business on a daily basis.

So, next time you’re creating content, don’t panic about the imperfect edit, the dodgy masked line in a photo / meme, the slight clip on some audio, just remember, if you don’t put it out at all, then you’re never going to grow your audience of raving fans on social media…..and let’s not forget, we all want attention, and social media and the mobile phone is where that attention is at.

If you want to chat through this more, drop me a line (link below) I’d be more than happy to talk

Check out my social media for FREE brand building tips.

www.instagram.com/simon_scholes

www.twitter.com/simonscholes77

www.facebook.com/stopjabbaingon

www.snapchat.com/stopjabbaingon

linkedin.com/in/simonpscholes

E: [email protected]

Founder & Creative Director

T: 07976 625746

www.PerceptionStudios.co.uk

In this social media podcast, are you using search? The search bar is an excellent opportunity for you to find and speak to your potential raving fans who could eventually become a customer if you spend your time giving value etc. So, are you using it?

Check out my social media for FREE brand building tips.

www.instagram.com/simon_scholes

www.twitter.com/simonscholes77

www.facebook.com/stopjabbaingon

www.snapchat.com/stopjabbaingon

linkedin.com/in/simonpscholes

E: [email protected]

Founder & Creative Director

T: 07976 625746

www.PerceptionStudios.co.uk

It's Tuesday and I've spent the last few days seeing something I've spoken about before happening over and over again on different social media accounts. Everyone just assumes that selling or pushing their FREE review is how to run a social media account.....they're forgetting the important word in the subject matter........SOCIAL. So how social are you on social media?

Check out my social media for FREE brand building tips.

www.instagram.com/simon_scholes

www.twitter.com/simonscholes77

www.facebook.com/stopjabbaingon

www.snapchat.com/stopjabbaingon

linkedin.com/in/simonpscholes

E: [email protected]

Founder & Creative Director

T: 07976 625746

www.PerceptionStudios.co.uk

Welcome to Monday, the start of a brand new week. So, today I want to cover off something I've spoken about many times, the fact you should plan the week ahead. A fresh new week is a chance for fresh new content across your social media channels. However, as with most brands and businesses, they end up approaching their content in a scattergun approach of....crap, I've not posted for a month I'd better post something. So, let's talk about planning.

Check out my social media for FREE brand building tips.

www.instagram.com/simon_scholes

www.twitter.com/simonscholes77

www.facebook.com/stopjabbaingon

www.snapchat.com/stopjabbaingon

linkedin.com/in/simonpscholes

E: [email protected]

Founder & Creative Director

T: 07976 625746

www.PerceptionStudios.co.uk