socialmediapodcast

SHARING IS CARING

So, we all consume content on a regular basis. We sometimes interact, maybe by liking the content, or perhaps even commenting. However, how often do you share the content of the people you consume?

If that content is of value to you, imagine how valuable it might be to your audience too. It also helps the creator potentially grow their audience while you’re working to the rule of 1/3 on social media. 1/3 sharing your own content, 1/3 sharing someone else, 1/3 being social.

A few other good reasons to share content are.

1. It will improve your relevance and visibility online.

2. You can build relationships with influencers in the tourism industry and be part of a community of content curators, mutually sharing and benefitting from each other’s content.

3. Amplifying content about your subject matter will spread the love around your social networks and beyond

So, next time you’re happy to click the like button, or even write a message, go on, move the mouse and share that content with your audience too. You wouldn’t believe how much that little click can help.

acebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

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INSTAGRAM GROWTH TIP 4

Talk to people

So, here’s a question for you, and be honest in the comments………Do you reply to the comments you get on your content?

If you’re getting any comments on your content, you should be looking to respond.

It seems that a lot of accounts, especially business account, ignore the comments under their own posts.

Trust me, I understand it, especially those one word comments that you can’t be sure if it’s spam, a bot or fake.

However, it is still important to check your comments and respond to the best of your ability, acknowledging your real followers and commenters.

It shows people who are just browsing through your profile that you do pay attention to your community, which gives them an extra reason to follow your account.

Besides, a number of comments are a much stronger engagement indicator to the algorithm, so encourage conversations and discussions!

Instagram is a social network.

Remember, I’ve spoken about this before……that integral word……SOCIAL. So, be social and react to comments.

You wouldn’t ignore people’s remarks at a party and just casually pass them by so don’t do it here

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

UPDATE YOUR PROFILE

You've got limited space, so make the most of it.

Word economy is the key phrase here, so don't get to wordy with what it is you do. Emojis are a great way to paint a picture instead of a thousand words.

Also, get cunning and create a page on your website with all your useful weblinks on it, and then use the address for that page as your single web link. That way you're helping people find everything they need about you in one place.....don't use crappy sites that do it for you, they get the traffic instead of you.

Don’t forget as well, include contact details, especially if you’re a business make it a business profile so you can do this. There’s no point in people loving your value and content, and then not being able to get in touch with you.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

Are you making good use of hashtags?

There is no doubt about the benefits of using Hashtags on Instagram. Hashtags are perhaps the best way to expand your reach, because they expose you to users who are already interested in those specific tags.

First things first, make sure you have a hashtag for your own brand or business. Like I have #howto9xyoursocialmedia what could you have that’s possibly a bit catchier for yourself?

Also a good hashtag should be specific to your industry to make sure you’re reaching the right people, but, don’t forget people in your industry will also be searching these so try to make it so your potential customers can find you.

You need to not get too specific, because it still needs to be something users will actually look for.

Some brands work their hashtags into the caption itself, while others just put all their hashtags after the caption. Either option (or a mix of both) is totally fine. The most important thing is that you include hashtags somewhere.

How often are you posting?

We all know regular posts are a key to staying top-of-mind, and long gaps between updates can let your followers forget about you. This is the same on all social media channels too, not just instagram.

On the other hand, going mad with how often you post, your followers with excessive Instagram posts will make them unfollow you. Your Instagram presence should be like your a nice smell, noticeable, but not overpowering.

Now, the basic rule of thumb is, a piece of content will last 8 hours, so you need to be looking to post about 3 times a day, but it could potentially be more often or slightly less.

One or two posts a day is the sweet spot for most brands. Experiment with different frequencies and analyse your results to find your balance.

For example, start doing two posts a day for a while and monitor your engagement. Then switch things up by posting more or less, and see how your followers respond. You can also try posting at different times of the day to see when your followers are most active.

HOW ENGAGED ARE THEY?

When it comes to social media, we all hear loads of different technical subjects thrown around, but a lot of us have no idea what any of them mean, so, let's break them down over a few different posts so you can start to understand things a bit better when people are talking about stuff, and help take your brand from local to national.

So, what does engagement mean to you?

On social media this is a number / metric that basically describes how much interaction your content is getting. The sites themselves use this metric as a way of understanding who to push your content to and more importantly for you, how hard to push your content in the first place.

This is why I speak so passionately about giving your audience value. If you can give your audience value, ask them questions get them involved etc. then the chances are they’ll stay with you and become a raving fan of your content. So think about what you’re putting out and decide how you can really begin to involve your audience.

If you need help with this, I’d be happy to have a chat with you about it.

BUT WHAT WILL THEY THINK OF ME?

Ok, it’s time for number 2.

When it comes to social media, we all hear loads of different technical subjects thrown around, but a lot of us have no idea what any of them mean, so, let's break them down over a few different posts so you can start to understand things a bit better when people are talking about stuff, and help take your brand from local to national.

So, something everyone worries about is what other people think when they’re posting content on their social media channels. That level of nobhead syndrome as I like to call it. The fact is, we all tend to worry about what will happen when TROLLS rear their ugly heads.

This raises the question to, What is a troll?

So, social media trolls are well known for trying to create controversy online, and in fact you do actually have some professional trolls, especially on youtube who make a living from being dicks. You’ll find they post negative, off topic content and usually try to start an argument.

What I use as a mantra for myself and my clients to use is the following, and this is something you should try to use yourself so you don’t care what others think when you’re posting content online for your audience to consume.

“IT’S NONE OF MY BUSINESS WHAT ANYONE ELSE THINKS OF ME”

WHAT THE HELL IS AN ALGORITHM?

When it comes to social media, we all hear loads of different technical subjects thrown around, but a lot of us have no idea what any of them mean, so, let's break them down over a few different posts so you can start to understand things a bit better when people are talking about stuff, and help take your brand from local to national.

Number 1: Alglorithm.....this is one we all hear thrown around, but, what the hell is it when it's at home?

This is a well-defined set of instructions that allows a computer to solve any issues. So, sites like LinkedIn, Instagram, Facebook, etc. use algorithms to decide what users are allowed to see in their feeds. They should always be taken into consideration, but, the fact of the matter is most of the platforms don't know what their algorithms rules are let alone us as the users, so don't get too caught up in it, just keep posting value for your amazing audience.

When it comes to doing any marketing for your brand or business, let alone social media.......how do you approach it?

Most brands or businesses without a plan, get to a point where they realise they've done nothing for ages, and suddenly approach their marketing with a scattergun manner. I'd better post one thing here, and something else there etc. etc.

Without a plan, your marketing can become exceptionally confusing and not just for you (because you're deciding day by day what you need to be doing) but, also massively for your raving fans, audience etc.

So, let's talk about your marketing plans and how you can become less scattergun in your approach

I often get asked the question, how often should I be posting. Firstly this will always ring alarm bells, mainly because it no doubt means the person or business asking the question aren't posting enough, the main alarm bell though is the fact that when I give them the answer they're looking for it's going to scare the living shit out of them. To really get a good amount of traction going on over time you need your audience to be seeing your content, so the question should be, do I have enough time to be posting enough. For example, instagram requires 3 posts a day, twitter in reality needs 4 every single hour, facebook at least 12 times a day etc. etc. So, perhaps you need to approach your social in a more structured, planned and consistent way of giving value with your brand.