socialmediapodcast

USING SEARCH

Are you using one of the most powerful tools on social media? So many people I’ve been speaking to recently either don’t realise, or have forgotten then most social media platforms are also a search tool.

This is a brilliant chance for you to reach out to people around the world, or locally who need your help. We all buy on emotion, and we need someone to help with a specific pain point in our businesses.

Use the search function and reach out to speak to 10 or 15 people every single day on each social platform. You’ll be amazed at the potential of building your group of raving fans by doing something like this and giving people value value value.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

ARE YOU PLANNING YOUR CONTENT?

When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and or business.

With meme creation apps, podcast creating apps, video editing software and so much more, all available on your mobile phone, what is it that's really stopping you from creating content to pass on your value and build a group of raving fans?ARE YOU READY FOR A BRAND NEW WEEK?

So, are you ready for this week?

Do you know what you’re going to be posting about?

Don’t forget the opportunity for you to create content galore by simply getting that blog written and published.

Start writing a blog, and with this one thing you can make so much more with the “How to 9 x your social media” process.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

ARE YOU TRYING TO SELL?

As I’ve mentioned many times, social media is for being SOCIAL. It’s not a place to post and sell with every post you put out. However, selling does have a time and a place.

When it comes to selling your brand and products means you really need to stand out, create something different. This is the point speaking to a professional might be the way forwards. We can all have a creative idea, and it could be amazing, but, it’s usually a professional team who’ll help you realise it, and when you’re putting money behind the content to help sell your brand it’s well worth making sure the content you’re using looks great and does what you want it too.

For example, did you know research has found that photos with a single dominant hue do best, and also images with faces help break down the barriers of not knowing who you’re working with. Blue colours are very calming and images with natural light score more likes on average? A professional will know these things and much more.

There are exceptions to every rule, though, so the most important thing is to take beautiful photos and video or find someone who can. Yes there’s a cost attached, but you want your content to perform and sell, so weigh up is the £1000 worth the £5000 you could make in return?

As some of you may remember, I previously spoke to different businesses around the world to find out more about them, how they got to where they are now and how they used social media to help them do that. It's time to start talking again, so this week is my first time back, and I'm speaking to the brilliant Ryan Narus. He's the co-founder of The Archimedes Group who helps to create and build affordable housing.

You can find Ryan and the Archimedes Group here:

Website: http://www.archimedesgrp.com

Facebook: shorturl.at/hwKP3

YouTube: shorturl.at/gjRW8

LinkedIn: shorturl.at/dyMU2

Podcast: shorturl.at/nsIS7

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

TELL A STORY

If you’ve ever thought about using Instagram Stories for business, now is the time!

Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales!

We’ve all at some point watched a form of reality tv, be it back when Big brother was actually a social experiment, or the more recent series of Love Island and everything in between. We live in a voyeuristic age, where people love to see behind the scenes, real life stuff.

So, this is what I suggest using stories for at first. Give people an insight into your life, almost like a daily vlog, but, it’ll only last for 24 hours in peoples streams, it’s also a chance to really put vertical video to excellent use, but, we’ll discuss landscape v’s portrait tomorrow.

Until then, start putting instagram stories to good use in your business, give that behind the scenes look as well as giving value in a way that removes yet another level of friction.

If you want to chat more about stories, and content to use on there, let’s have a chat

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

WRITE GREAT CAPTIONS

Use humor.

Tell a story.

Reveal something your followers might not know.

There are all kinds of ways to enhance your photo or video with the caption, and it’s important to get the most out of every word. I always make sure I use my caption to the best of my abilities.

Invite people to interact with your captions, get them involved, give away stats and information and don’t forget to give lots and lots of value to your audience and potential audience.

Social media isn’t for selling, so just remember value is Soooooooo important and you can put a lot of this into your instagram caption.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

EVERYONE LOVES A FREE GIFT

Gifts and prizes could help incentivize your audience to stay up to date with your content and also get you new people following your content too. So how do you do this?

The first step in getting more Fans and Followers using incentives is to choose motivational prizes that will resonate with your market. Generally speaking, the better your offer, the more takers you’ll get.

Your offer needs to be:

* One that your Fans can’t refuse.

* In keeping with the “ask” you want to achieve.

* Related to your business, product or service.

There’s so much more to it which is why I’ve written a blog on the subject, check out my website (link in my bio) to find out more.

GET CREATIVE

Something I preach all the time is perfection isn’t important when it comes to content for your social media and especially instagram, but, don’t let this be a reason to not get creative.

If you get a creative idea for your brand or business, it’s 100% worth your time making that idea a reality, especially if it’s a visual content idea.

Sometimes the best ideas are the scariest, so don’t be afraid to try new things. Show off your product or service in a unique way by sharing real world uses, demonstrations, and individual customer highlights.

So, when you make content, don’t let your creative side shine when it can, but, still, don’t focus on perfection.

SET-UP AS A BUSINESS ACCOUNT

When you initially set-up your instagram it’s done as a personal account. This is all fine, however, it means you lost out on some amazing options you only get when you set-up as a business account. This is why it’s so advisable to switch to a business account as soon as possible.

Instagram offers awesome free tools to business accounts.

If you’re currently set up as a personal profile, consider converting it to a business profile.

Doing so offers valuable benefits including the following:

* The ability to see data analysis about your impressions and engagement

* Giving users the option to text, email, or call your business from your Instagram profile

Imagine putting out a piece of content and not allowing people to contact you once they’d seen it as your contact details are not available, that’s why a personal account does, but a business profile all the above can be tapped and that contact can be made instantly.

HOW CONSISTENT IS YOUR CONTENT?

As with all social media, Instagram works on rules like this.

The fact of the matter is, the next bright idea, the next amazing piece of content you put out could be the one that goes crazy and increases your brand and businesses reach exponentially.

However, if you’re currently sat creating content on a sporadic basis, or even worse almost never, then the audience you have will go and consume from those who are creating consistently. Also, you’ll find the algorithms will forget about you and your content, the less you post the more they favour those that post consistently and drop your content down into peoples feeds. The reason for this is interactions etc. If someone is posting consistently, their audience will slowly build as will their contents interactions i.e. comments, thumbs up, watching the full video, clicks on links etc. etc. If you don’t post often then when you do the algorithm will favour their content over yours in someones feed as they’ve interacted more recently with their content, so imagine if that other persons content is your competition?

So, when you’re thinking about social media content, be sure to work hard on making sure you’re posting consistent content to help keep building your raving fans.

If you want to chat more about this, drop me a line.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE