socialmediapodcast

PODCAST TIP 1

YOU DO NOT NEED LOADS OF EXPENSIVE KIT

Perfect content is not important. When it comes to all content, it’s so important you give value, but it being perfect doesn’t matter. This is the same with a podcast, it’s such a powerful tool in your social media marketing belt but so many people put off starting as they need the right kit or want it to be ready.

Stop making excuses and get started. Most of you reading this will own a phone, old or new. This is likely to have a voice recorder on it, so record your first podcast. Get it done, give value, start recording today using the most powerful tool in your arsenal……your phone. Yes, in the long run, a phone is quite expensive but it’s all you need, you don’t need soundproofing or a mic etc. etc.

So, grab your phone and use that voice of yours.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon and welcome to my podcast. I am the founder & creative director of Perception Studios UK, and award-winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four-letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

In today's podcast, I chat with Mr Productivity himself Mark Struczewski. We speak all about what people procrastinate on, why, how he's used social media himself even though it's a huge time-waster for many people too.

If you want to find out more about Mark visit some of the links below

Website: https://www.markstruczewski.com

Facebook: https://www.facebook.com/officialmarkstruczewski/

Twitter: https://twitter.com/MarkStruczewski

LinkedIn: https://www.linkedin.com/in/markstruczewski

Instagram: https://www.instagram.com/markstruczewski/

Podcast: https://podcasts.apple.com/us/podcast/the-mark-struczewski-podcast/id1257109620

Optimise your blog site for search engines

The first few tips consisted of making your content great for readers and spreading the word to your amazing potential audience..

While this should be your first priority, it’s important to remember that you also need to write for search engines as well.

Using an SEO tool like Yoast for WordPress will help you optimise your blog posts so search engines understand how to index your site properly.

Answer Questions for Your Audience

It seems obvious, but the best way to create a readership for your blog content is through giving them compelling, informative and value driven content. I always try to respond to every question my readers come up with, and when I’m posting about my content on other social media channels I actually ask for peoples feedback, get them to leave comments etc. asking questions. After all the more interaction your content gets, the better it will perform.

Just don’t forget what this post is all about, be sure to respond to every single comment you get, answer their questions, or point them towards an answer if you don’t have it (you don’t have to know everything after all).

If you’re truly passionate about your blog’s area of expertise, you can successfully grow your audience and continue your own learning through answering all the unanswered questions.”

BLOG GROWTH TIP 7.........FREE INFO ON BLOGS…….. I think this is probably EVERYONES favourite four letter word. I have a few others I tend to use from time to time, but, this one is still my favourite…..especially as I’m a tight Yorkshireman.

So, when I tell brands and businesses I give away all my best content on social media for FREE, they do tend to think I’m a little bit crazy. In fact I’m normally asked straight after “So, how the hell do you make any money”

People are sadly very short term in their way of thinking, there’s very little to no patience when it comes to making cash. Most businesses want to see a return right now, and not wait, or have the patience to wait for that R.O.I. However, the ROI of social media doesn’t happen fast, it can’t, the whole point of social media is in it’s name…….to be social.

It takes hard work to build a level of trust with your audience, so you can get to the point of the ASK…..That moment you can potentially convert that raving fan into a customer.

So, learn an element of patience when it comes to writing your blog, and understand, that giving away your best advice for free isn’t quite as crazy as you might think. If someone gives you great advice and it helps you massively, how likely are you to tell all your friends about that amazing advice you got as it might help them…….now put that thought process into your business.

Exciting possibilities isn’t it. So get going, give that value for FREE and be ready to keep doing it consistently for FREE.

If you want to know more, drop me a line as always I’d be happy to chat about my “how to 9 x your social media” process.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

BLOG GROWTH TIP 6

BE ORIGINAL

We’ve all heard the line “Imitation is the highest form of flattery”, but in the blogosphere, it’s just plain and simple copying.

Don't be a copycat, it's all well and good covering the same subject matter as someone else, but, make sure you give it your own slant. People want to consume your value, not someone elses.

If you do copy, it’s not going to help your online reputation, people can see right through it, especially if they consume your content on a regular basis, as they can read the different tone of voice etc.

Yes it’s hard to produce your own content, but, that’s where the planning comes in to make sure you have your subject matters in mind.

So, remember, it’s fine to share someone else blog, but, don’t say it’s your own, always be original with your own content.

BLOG GROWTH TIP 5

WRITE WHAT YOUR AUDIENCE WANTS TO READ

Don't forget, we live in a society where people are hammered constantly with sales messages.

You need to write content full of value for your audience, and also check out trends etc. so you're writing about what people have already proven to enjoy as a subject matter.

You can use tools like Google Alerts or Talkwalker Alerts to help you with seeing about blog topics or find popular content on BuzzSumo which helps you see which topics are getting great traction

Whichever topics you cover, keep your audience at the heart of your content and focus on solving their problems.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

BLOG GROWTH TIP 4

Collaborate and network with other bloggers

We’ve all heard the saying, “It’s not about what you know, it’s who you know.”

The same can be said about blogging. If you start to connect with and be part of the blogging community, you’ll be amazed at how your engagement, traffic and even shares of your content could increase.

It’s time to start being SOCIAL on SOCIAL MEDIA.

So how can you start getting to know other bloggers in your niche?

* Engage with other bloggers on social networks – Especially sharing other people’s content if it’s useful to your audience and also responding to them in comments or status updates.

* Leave helpful comments on other blogs – This is best done on personal blogs where the owner responds to comments. This is a sure-fire way to get noticed providing you don’t start selling with your comment and focus on leaving help. You give value in your content, so if you can help, do so.

* Become part of a thriving community in your niche – Online communities are a great way to connect with other bloggers. From Sub-Reddit’s to Facebook Groups and forums, there’s plenty to choose from.

* Look for twitter hours related to blogging - There are many twitter hours where bloggers spend the hour chatting about subject matters, sharing their content and helping each other grow

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

BLOG GROWTH TIP 3

Just get started

Achieving top-tier blogging status can seem like a long shot. But every successful blogger started somewhere.

Create Create Create, practise writing every single day, and get those blogs out for people to consume, giving them loads of value in your content. It doesn't have to be perfect for people to read it. Get feedback, adjust, move on. Without creating and putting your product or service out there, no one will find you and hire you. Just start.

For content ideas, try a brainstorming worksheet to collect ideas this is where planning really does come into it’s own. Once you know what you’re talking about then you’re onto a winner.

So, get creating, have some fun

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

BLOG GROWTH TIP 2

How much planning do you do?

Having a plan for your blog content in place will make life so much easier when it comes to creating the content. If you just sit down in front of your computer, the chances are writing a blog will take you hours on end, most of which will be deciding what to write about in the first place.

Plan your content each month to make it easy.

You don’t want to be that creator who is always saying “OH CRAP!!!!”

How often do you say those words when you realise you’ve not posted anything on social media for a few weeks, so then you end up posting something on instagram, then something different on twitter and a video on youtube about a totally different subject matter again.

You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you, on the other hand, may not, YET, but that can be built on.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE