socialmediapodcast

Stop Buying Courses From Fakes - The Social Media Podcast by Simon Scholes

I've just got myself a new phone from the brilliant guys at the Carphone Warehouse, but, it wouldn't have happened if it wasn't for the awful customer service I received from my old service provider, so let's talk about the customer care you give and how it has similarities to your social media platforms too.

THERE’S NO MAGIC HASHTAG

We all see a lot of content from people who’re influencers, and this is not going to sit well with some of them, but I think it has to be said.

I was just looking at another convention where yet again a group of so called influencers are being asked to speak to a bunch of kids about what it takes to be an influencer and how they did it. If an influencer was being honest with the audience, most of them have no clue what happened to make them fly other than making regular content.

Brands, businesses, agencies, influencers…..nobody has a magic pill as to how to make a viral piece of content. Anyone who tells you or your business they know…..is talking utter bullshit. There’s no formula, there’s no secret way, or awesome hashtag that draws in an audience.

It takes hard work, knowledge, and an open mind to learn from people who understand the platforms, a little.

I am sick to death of seeing talks and conventions and influencers offer a MAGIC PILL for your $1000 if you do their course, especially when their video starts with them showing off a bunch of cars in a garage.

Go away, make content of value, publish it, do it all again….rinse and repeat for the next 12, 24, 36 months. Put in the hard work and don’t believe the hype from these so called “INFLUENCERS” who have the magic answer for you.

It’s HARD WORK, I’ll say it one more time……IT IS HARD WORK, but, if you’ve got the guts to follow through, you’ll succeed with patience.

Drop me a line if you’d like to chat further about it, link in my profile I’d be happy to help

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

PODCAST TIP 8

DO INTERVIEWS

Interviews are a big part of podcasting, and for good reason. They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it's a chance to tap into your interviewee's own following – a tale of two audiences!

You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure.

Don’t forget to allow them to pitch who they are and what they do, and of course listen to their answers. It’s always a good idea to have a few questions lined up before the interview, but, if you actually listen you’ve a great chance of coming up with new questions to throw into the mix from what they’re saying.

It’s also massively important to make the process fun for you both and worth their while so allow them to finish with links to their social, website etc. and be sure to let them know where the podcast will be when it goes live so they can let their audience know all about the podcast coming up on their social media channels.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

PODCAST TIP 7

BUILD A COMMUNITY

Encourage your audience to participate in your live chat (if you have one). Ask for feedback, conduct surveys and polls, keep a close eye on your podcast's analytics (sound clouds built in analytics on the paid version is excellent).

Know which topics garner the most interest from your audience and let your audience help shape the direction of your podcast.

We all love to interact with content we enjoy, so it’s time to start making it easier for your audience.

PODCAST TIP 6

Sharing is great. Ratings are better.

As with any web content, social media integration is a must for your podcast to help your audience spread the word faster.

If your podcast is largely distributed via iTunes, you'll want to encourage subscribers to rate and review your podcast to help boost its standing within the iTunes directory.

This is one of the best ways for your audience to help you get discovered, but wherever it’s put, just make sure you’re actually asking the audience to subscribe, and share and rate your content, if you don’t ask, you most certainly will not get.

PODCAST TIP 5

THE FASTEST GROWING PODCAST PLATFORM IN THE WORLD

The fastest growing podcast platform right now is YouTube.

This may seem odd, as everyone associates podcasts with audio, but, video podcasts are huge right now and growing massively through YouTube.

If you've got an audio only podcast, maybe it's time to turn it into a video too.

This can be done easily using your video editing software, by speaking to a professional team about helping your with your re-purposing or paying for an app like waave, which is quite expensive (between $18 to $32 a month).

YouTube might not be the first platform people think of when they’re looking for podcasts, but a growing number of top creators are proving YouTube is a bonafide podcast network.

Several YouTubers — including Logan Paul, Marques Brownlee, and Emma Chamberlain — have launched podcasts in the last year. They’re all available through traditional audio platforms, like Apple Podcasts and Spotify, but many also offer video versions that live on dedicated YouTube channels where they’ve become incredibly popular.

These creators have figured out how to make podcasts work on a platform that wasn’t designed for them, leveraging YouTube’s search algorithm to meet new audiences, make more money, and expand into a medium that’s expected to grow rapidly in the coming years.

PODCAST TIP 4

WHAT’S YOUR FORMAT?

Will this be an audio or video podcast?

It's my belief that video podcasts have an easier time gaining traction with an audience simply because they are more personal.

Aside from offering valuable content, you're selling your personality, and video is the most effective and authentic way to do that. It's a good idea to offer an audio-only version of the podcast for those who prefer to listen and don't want to download bulky video files.

However, don’t forget re-purposing the whole point of the “how to 9 x your social media” process. You can then take the audio from your video podcast and turn it into audio only for the likes of iTunes, Spotify, Soundcloud etc.

Also, the fact you’ve done it as a video means you can put it on the fastest growing podcast channel in the world…..more about that in tip 5.

PODCAST TIP 3

GIVE THEM WHAT THEY WANT TO LISTEN TOO

Whether you're providing information that will help someone to lose weight, or doing a really entertaining interview with one of your favourite authors, you always need to be providing value.

Your podcast is an extension of your other content, and as with your other content you don’t need to spend your time selling to them, you’re trying to build a group of amazing fans through the value you give them in your content.

Once you start giving them value, not only have you given them a reason to listen, you've given them a reason to come back for more.

So, how are you going to do this with your podcast?

The one way I suggest is by creating audio that’s connected to your blog content that week so your content is all on brand and the same message through the week rather than ending up with a scattered approach with confusing messages.

Or even taking the audio from your video content and using that as a podcast to make life a bit simpler and less time-consuming.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

PODCAST TIP 2

GRAB YOUR DUVET

So yesterday I spoke about how having perfection isn’t important to creating podcast content. In fact, a lot of mine are done on voice notes as I’m driving to clients, etc.

However, if you want it to sound like you’re in a studio at a fraction of the cost, take your phone and stick it and your head under your duvet.

The duvet acts as a perfect sound booth and soundproofing. There’s no chance for the sound to reverberate around anyway as it totally dampens the sound.

So take up your quality by sticking your head under a duvet. Sounds crazy but it works.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon and welcome to the social media podcast. I am the founder & creative director of Perception Studios UK, and award-winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four-letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE