socialmediapodcast

BLOG GROWTH TIP 1

HAVE YOU MADE TIME?

The blog is the first content you create in the “How to 9 x your social media” process. I call it the doorway to content, as this one piece will help you with so much more.

According to a recent survey, a typical blog post takes two and a half hours to create. The same study reveals that a large number of bloggers write outside of regular “work hours,” including on weekends and at night.

So basically, it takes time to create your blog.

And writing blog posts is just the beginning; in addition to creating content, bloggers must optimise for search engines, make time for social media, market their content, network, and engage with readers, just like with all forms of social media.

Not being fully committed is what separates amateur bloggers from the pros.

I think the main mistake I see in new bloggers is not being totally committed to what they’re doing. As @garyvee says, you can’t be half pregnant, go all-in on your content and start with a blog.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

I often get asked about my story, what got me to a place where I want to simply help brands and especially mindset and life coaches take their brand from local to national for free. This is my story, told at a keynote I gave recently at a UK based networking event.

It's time for another interview on the social media podcast, and this week I'm speaking to Kat McLead.

Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: *the* proven framework for creating a highly profitable business that you love while working 2 hours a day.

She started her first multiple 6 figure business 20 years ago, and hasn’t slowed down since — not even after having kids. A fun fact: That business’s profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home. Not that he minded!

She fully planned on being a pampered Stay at Home Mom, but once her son began preschool, and she actually had ME time again for the first time in years, she became restless. So she came out of “retirement” and started coaching her friends just to give her a little extra buzz.

Since then, she’s helped numerous Stay at Home Moms find fulfilment and independent income outside of motherhood all while staying Mom first.

AND that’s how she developed THE ONLY BUSINESS FRAMEWORK specifically designed for a BUSY MOM.

Connect with her here:

Website: https://www.sahmentrepreneur.com

FaceBook: https://www.facebook.com/groups/SAHMEntrepreneur/

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

SOCIAL MEDIA DOESN’T SWITCH OFF FOR THE WEEKEND

So, it’s time for my final tip to help your Instagram growth.

Yes it’s the WEEKEND, and we all know what that means, I’m about to spend two days telling you how social media doesn’t work a 5 day week.

That’s right, the weekend is a fantastic opportunity for you to keep talking to your amazing audience, and keep giving them value that your competition probably isn’t doing.

How do you keep them interested on a weekend, well why not run polls, get them involved in a quiz on your instagram stories, or simply go out and speak to them on their content as well as posting your own stuff.

Just don’t forget, the weekend isn’t always a chance to switch off, but more so, a chance to really get 4 or 5 steps ahead of the competition with a few simple social media posts and a bit of being social on social media.

If you want to chat to me more about this, just drop me a line (link in my profile) and I’d be happy to have a chat.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

HAVE YOU EVER PAID FOR A POST?

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform.

And they’re not just engaging with their very best of friends.

They’re engaging with brands, too, 10x more than they do on Facebook.

So, as Instagram is owned by Facebook (and has access to all of that data), it allows for awesome targeting if you know who you’re trying to reach.

Sponsored posts are also not in your face on Instagram, so they’re less likely to be ignored than a typical online banner ad.

Sponsored Instagram ads can have a massive impact when they’re well-targeted and take advantage of Instagram being a visual medium. Make sure your sponsored posts are some of your most visually appealing work.

COLLABORATIONS

When you’re in a photo with multiple other people or businesses, do you tag them in the photo?

This is an excellent and easy way to collaborate without specific content. Those businesses will see the tag in their feeds on whichever channel you’ve tagged them and most importantly, potentially share that content to their feed, for their audience to see and hopefully come to see your profile and get value.

So, next time you post a pic after a meeting or a networking event, etc. make sure you tag fellow businesses and people in the photo to help increase your reach.

PS That doesn’t mean just randomly tagging people and businesses, not in the photographs, that just cheeses people off.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

This week it was announced that M&S had dropped out the FTSE100.

It is the end of an era for Marks and Spencer, which has been relegated from the FTSE 100 index of Britain's biggest listed companies. It is the first time the retailer has not been a FTSE 100 member since the index was launched in 1984.

Based on the closing price of its stock on Tuesday, its market value fell below the threshold for inclusion. The official announcement was made on Wednesday night, with the decision implemented on 23 September.

The food and fashion giant has had a hard year, with its shares down 40%.

This was something I called last year, here's what I had to say

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

In this episode, Simon talks to Adam Kipnes.

Adam has been working with business owners for the past 20 years. His focus is business and marketing strategy and how to successfully grow without spending more money on advertising.

22 of my clients have crossed $1 million in annual revenue and 4 have gone from under 6 figures to over 7 figures.

Here we chat about how he brings his clients the strategies, tips, and secrets to growing.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

GIVE INSTAGRAM STORIES A TRY

If you’ve ever thought about using Instagram Stories for business, now is the time!

Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales!

We’ve all at some point watched a form of reality tv, be it back when Big brother was actually a social experiment, or the more recent series of Love Island and everything in between. We live in a voyeuristic age, where people love to see behind the scenes, real life stuff.

So, this is what I suggest using stories for at first. Give people an insight into your life, almost like a daily vlog, but, it’ll only last for 24 hours in peoples streams, it’s also a chance to really put vertical video to excellent use, but, we’ll discuss landscape v’s portrait tomorrow.

Until then, start putting Instagram stories to good use in your business, give that behind the scenes look as well as giving value in a way that removes yet another level of friction.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE

IF YOU BUILD IT, THEY WILL COME ?? We’ve all seen the amazing film “Field Of Dreams” (if you’ve not get hold of a copy, it’s pretty awesome). The above lines are prevalent all the way through, and it’s something marketeers seem to have tagged onto massively in recent years.

However……WHAT A CROCK OF SHIT. Too many people have in mind that just because they do a spot of social media content the audience will come. The number of brands and businesses I’ve spoken to recently who tell me they’re doing blogs but don’t have any more business yet is quite amazing.

I feel it’s my place to help brands and businesses and especially “entrepreneurs” understand that building a social media audience, in fact any form of digital audience is hard work, and doesn’t happen over night, especially building a group of raving fans who give a shit about your content, and will be happy to share it to their audience.

So, don’t just assume because you’re doing a blog it will bring an audience. Think about what else you could do with your blog, and all your content. What could you tie it into what people are already emotionally connected too? Wimbledon, Star Wars day etc. etc. these are all events you may potentially be able to draw people into your content with by using these events as examples as to why your content subject matter works, in other words, “TIE YOUR BLOGS IN” (and other content) with events happening around the world or even better locally.

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/

Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.

SOCIAL MEDIA

► Snapchat - http://www.snapchat.com/add/stopjabbaingon

★ Twitter - http://www.twitter.com/simonscholes77

► Instagram - http://www.instagram.com/simon_scholes

★ Facebook - https://www.facebook.com/perceptionstudiosuk

► Google + - http://gplus.to/dailyperceptions

★ Website - http://www.perceptionstudios.co.uk

► Podcast - https://goo.gl/rDu7ZE