Sockdolager Wellness Podcast

Sockdolager Wellness Podcast

By Eric ChristensenAlternative HealthHealth & Fitness
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Sockdolager Wellness Podcast episodes

  • Episode 26: Facebook Ads- the Ad Set Level.

    Episode 26: Facebook Ads - the Ad Set Level

    In this episode, we talk all about the different options for Facebook Ads at the Ad Set Level. The different levels between campaign, ad set, and then ad can be confusing for the beginner.
    We dive into the Ad Set Level to talk about how to structure it depending on what you're looking to get out of it - if you're looking for a fresh perspective to talk about Facebook Ads, this is the episode for you!

    Want to learn more about my ECRM Drip (IE, how I keep my email list active and automated)  Check this link out: https://drip.pxf.io/c/1235027/390571/5674

    Want to get in touch? Connect with Me!  And, please message and say 'Hi!'

    www.sockdolagerwc.com
    Twitter: @sockdolagerwc
    Instagram: @sockdolagerwc
    Facebook: business.facebook.com/sockdolagerwc

    Breathe Better Online Course:

    https://sockdolagerwc.thinkific.com/courses/breathe-better-online-course

    My book can be found here:

    Breathe Better EBook: https://amzn.to/2GMKdOC
    Breathe Better Paperback: http://amzn.to/2Gnmvtc

    Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you.

    It is my goal to pass on my knowledge of business, clinical skills, marketing (Facebook, Adwords, and more!) and life stories to help those wanting to grow their self skills, their business, or simply be part of a community of learners and leaders. Welcome to Sockdolager Work Company.

    16 min
  • Episode 25: Facebook Lookalike Audiences

    In this episode, we dive into what a Lookalike audience is, and how it can be used to help you improve your Facebook Marketing. IF you love the customers you have, and want more just like them, then lookalike audiences may be for you!

    We go over my top 3 favorite lookalike audiences in this episode as well!

    Want to learn more about my ECRM Drip (IE, how I keep my email list active and automated)  Check this link out: https://drip.pxf.io/c/1235027/390571/5674

    Want to get in touch? Connect with Me!  And, please message and say 'Hi!'

    www.sockdolagerwc.com
    Twitter: @sockdolagerwc
    Instagram: @sockdolagerwc
    Facebook: business.facebook.com/sockdolagerwc

    Breathe Better Online Course:

    https://sockdolagerwc.thinkific.com/courses/breathe-better-online-course

    My book can be found here:

    Breathe Better EBook: https://amzn.to/2GMKdOC
    Breathe Better Paperback: http://amzn.to/2Gnmvtc

    Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you.

    It is my goal to pass on my knowledge of business, clinical skills, marketing (Facebook, Adwords, and more!) and life stories to help those wanting to grow their self skills, their business, or simply be part of a community of learners and leaders. Welcome to Sockdolager Work Company.

    14 min
  • Episode 24: The Psychology of Sales: Summary
    In This Episode we wrap up the Psychology of Sales Series where we put it all into practice. We take you from finding your perfect 'avatar' to finding their fears, to using this in our marketing language, giving choices (not too many), establishing expectations and how to implement this into your funnel/marketing as well as your customer communications.
    If you're interested in a worksheet for the perfect customer and their normal day to day, check it out here:
    And of course, please check out Drip for your CRM: https://drip.pxf.io/c/1235027/390571/5674
    23 min
  • Episode 23: The Psychology of Sales Part 4: Free.

    Episode 23: The Psychology of Sales Part 4: Free.

    In this Episode we talk all about the concept of free and how that can help or hurt getting people in the door of your business.
    We go over strategies and ideas that you can potentially use in your small business to flex your “free” muscle to build your potential client list.

    Resources mentioned:

    Predictably Irrational by Dan Arielly: https://amzn.to/2UguEGo

    Drip - ECRM - my email list and campaign manager : https://drip.pxf.io/c/1235027/390571/5674


    10 min
  • Episode 22: The Psychology of Sales Part 3 - Expectations.

    Welcome to Episode 22: The Psychology of Sale Part 3: Expectations.

    In this episode we chat all about how expectations drive the consumer train- how setting expectations before, during and after interactions can not only help finalize a sale, but also build trust with your customer and people.

    And, this applies to life in general, not just a sales cycle- your significant other, your children, your employees will benefit from this approach!

    12 min
  • Episode 21: The Psychology of Sales Part 2:- Choices

    In this episode, we focus on choices. Today, people are afraid to make a decision because of what we spoke about in Episode 21- fear.  Marketing funnels, this day and age are to edcuate inform and give customers PERMISSION to buy our product. We are designed to make and/or decision. Our brain cannot handle complex decisions or multiple ones. Despite our multitasking world our brains cannot handle it.

    Simple is better. Too many choices ends up in analysis paralysis.

    Extreme Ownership: https://amzn.to/2IhZAUY

    If you want to download the overview of the funnel I describe: http://www.sockdolagerwc.com/podcast/episode-21-the-psychology-of-sales-part-2-choices

    16 min
  • Episode 20: The Psychology of Sales Part 1: Fear
    Welcome to episode 20 of the podcast today we are talking about the psychology of sales and human decision-making. Number 1 is FEAR.
    Today we talked about how customers Fear to Get Purchases Wrong.
    How Educating Customers on How it is Right In you marketing can go miles.
    Tools I use to help gather information about the fears my customers or potential customers have.
    And how to apply this info to your next Facebook or Google Ads advertising campaign.
    Hope you’re doing well!
    References:
    Ask Ryan leqesque https://amzn.to/2Dz3NOJ
    DRIP CRM: https://drip.pxf.io/c/1235027/390571/5674
    15 min
  • Episode 19: The Best Bang for Your Buck with Facebook Advertising

    In this episode we talk about the best bang for your buck with Facebook advertising.

    1. Get local!
    2. Use interests related to your audience -how.
    3.  video.

    We also discussed a little bit about the Facebook algorithm as well as what’s coming up in the future episodes!

    If you’re interested in connecting with the blog about how to add captions to your video on Facebook then check it out here:

    http://www.sockdolagerwc.com/blog/how-to-add-captions-to-your-facebook-video

    Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you.

    It is my goal to pass on my knowledge of business, clinical skills, marketing (Facebook, Adwords, and more!) and life stories to help those wanting to grow their self skills, their business, or simply be part of a community of learners and leaders. Welcome to Sockdolager Work Company.

    Want to get in touch?

    Connect with Me! And, please message and say 'Hi!'
    www.sockdolagerwc.com
    Twitter: @sockdolagerwc
    Instagram: @sockdolagerwc
    Facebook: business.facebook.com/sockdolagerwc

    Breathe Better Online Course:

    https://sockdolagerwc.thinkific.com/courses/breathe-better-online-course

    My book can be found here:

    Breathe Better EBook: https://amzn.to/2GMKdOC
    Breathe Better Paperback: http://amzn.to/2Gnmvtc
    Connect with me on YOUTUBE here: https://www.youtube.com/channel/UCoyv7YSKR9GdPkdtrWe6wLQ.

    12 min
  • Episode 18: My Favorite Facebook Audiences Using the Pixel

    In this episode we talk all about Facebook custom audiences using the Facebook pixel – we built this on from the previous episode episode 17, and flush out the specific audiences that I find have worked best for my business. I incorporated this into a blog which you can find here:

    http://www.sockdolagerwc.com/blog/the-facebook-pixel-how-to-place-install-and-create-custom-audiences-with-it

    AND
    If you want to learn more about my CRM DRIP, check it out here:
    https://drip.pxf.io/c/1235027/390571/5674

    As always if you have any questions you can contact me directly below:

    Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you.

    It is my goal to pass on my knowledge of business, clinical skills, marketing (Facebook, Adwords, and more!) and life stories to help those wanting to grow their self skills, their business, or simply be part of a community of learners and leaders. Welcome to Sockdolager Wellness Company.

    Want to get in touch?

    Connect with Me! And, please message and say 'Hi!'
    www.sockdolagerwc.com
    Twitter: @sockdolagerwc
    Instagram: @sockdolagerwc
    Facebook: business.facebook.com/sockdolagerwc

    Breathe Better Online Course:

    https://sockdolagerwc.thinkific.com/courses/breathe-better-online-course

    My book can be found here:

    Breathe Better EBook: https://amzn.to/2GMKdOC
    Breathe Better Paperback: http://amzn.to/2Gnmvtc
    Connect with me on YOUTUBE here: https://www.youtube.com/channel/UCoyv7YSKR9GdPkdtrWe6wLQ.

    10 min
  • Episode 17: What is the Facebook Pixel?
    In this episode we talked about all about Facebook pixel, what it is, how do we install it, and opportunities to use it for your business. If you’re interested in the blog you can find it here:
    http://www.sockdolagerwc.com/blog/the-facebook-pixel-how-to-place-install-and-create-custom-audiences-with-it
    As always if you have any questions you can contact me directly below:
    Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you.
    It is my goal to pass on my knowledge of business, clinical skills, marketing (Facebook, Adwords, and more!) and life stories to help those wanting to grow their self skills, their business, or simply be part of a community of learners and leaders. Welcome to Sockdolager Wellness Company.
    Want to get in touch?
    Connect with Me! And, please message and say 'Hi!'
    www.sockdolagerwc.com
    Twitter: @sockdolagerwc
    Instagram: @sockdolagerwc
    Facebook: business.facebook.com/sockdolagerwc
    Breathe Better Online Course:
    https://sockdolagerwc.thinkific.com/courses/breathe-better-online-course
    My book can be found here:
    Breathe Better EBook: https://amzn.to/2GMKdOC
    Breathe Better Paperback: http://amzn.to/2Gnmvtc
    Connect with me on YOUTUBE here: https://www.youtube.com/channel/UCoyv7YSKR9GdPkdtrWe6wLQ.
    10 min

About Sockdolager Wellness Podcast

From the publisher's feed

Podcasting about health, self improvement, biohacking and life to all the Sockdolagers out there.