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Soft Ratios Research
Soft Ratios Research episodes
- Memory walks backward (on Elise Boulding)
What changes when peace is remembered as ordinary life, then traced backward until the institutions and first steps needed to sustain it appear?
24 min - Almost everything with almost nothing (on gnuhr)
When a brand also runs a consultancy, is the shirt in your hand a product, or the proof it sells to the next client? On clothing as evidence.
19 min - Continuity learns to turn (on the 911)
How does a sports car that breaks nearly every design rule end up looking exactly right for sixty years? On the honest shape of the 911.
29 min - Accountability signs its name (on Korea’s business-info footer)
In Korea the name in a website’s footer can be sent to prison, so when is a name on a thing real answerability, and when is it just ink?
20 min - Keeping tests the clever idea (on Oki Sato and nendo)
A jolt of delight that photographs perfectly gets you to pick a thing up — but is that design, or does the design wait in whether you keep it?
30 min - One point for courage (on grading risk)
Can a grade reward creative risk without turning courage into a performance, or does real experimentation depend on being free to try again?
22 min - Distance, however close (on Walter Benjamin’s aura)
What if the aura of a painting was never a thing it owns, but a way of looking long enough that the thing looks back at you?
23 min - Silence can clarify or corrode (on the inner life)
If more introspection can just as easily corrode as clarify, is the inner life a room to fill at all? On attention as a shape, not a volume.
22 min - Access was the product (on the Whole Earth Catalog)
What were a million and a half people really buying from a catalog that sold them almost nothing but a way to point past itself?
20 min - Intimacy draws its own architecture (on The Poetics of Space)
Why do architects treasure a book with no plans, no rules, nothing to build from? On the house you carry inside, not the one you drew.
27 min
About Soft Ratios Research
From the publisher's feed
Each episode, Hoyd Breton — a designer at Soft Ratios Studio — rounds up the research on something he wants to understand, and two synthetic voices read it back and work it through, the way one mind…
argues with itself, ending on a question. No host, nothing performed — just the thinking, a subject at a time. A public record of one person teaching himself to look more carefully.