Never in history has everyone been really focused on their overall health and wellness. People are starting to wake up on the importance of taking care of their health from all aspects. 

Nobody wants to be in the “high risk” category that makes them immune-compromised and once the dust settles on all this pandemic they will begin to re-evaluate what their true priorities are. 

There is going to be a huge opportunity as people that normally spent money on stupid stuff, like vacations, travel and going out to eat are now going to direct those funds to get healthier and taking care of their bodies. It’s going to take some time for people to come around to new changes, but once they do you need to be ready with a different, unique and value-driven product/ service that isn’t like anything you offered before. 

So you have a choice right now, lots of time on your hands and a chance to rethink your business model and how you can stand out when this is all settled down... Or you can be ignorant, not plan ahead, waste your time and hope the government will bail you out and all your clients will just come back... The choice is yours. 

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space. 

As always if you want to be part of the soft tissue practice revolution here's what you need to do: 

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group. 

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved. 

3. Get approved and become one of us!⁣

Over the last few episodes of the podcast, I really went deep on the reality of what is going on in this situation, coming to terms with things are going to change and the only mindset you must have. 

Now that we got all of that out of the way it’s time to get into the tactical side of altering your business and practice once all this settles. If you think things will just go back to how they used to be, without any changes to how you practice and run your business then you might be in for a tough wake up call. 

I recorded this episode a few weeks back, but now is the time for it to release and give some real concepts and ideas that will help you be ahead of everyone else once things settle down and the ability to recession-proof your business.

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.

3. Get approved and become one of us!⁣

Usually, when I hear someone talking about mindset in life and business I slowly roll my eyes and prepare myself to be sold some type of life coaching or transformation. 

People selling that type of offer are usually preying on those that are weak-minded and think if they go to some magical retreat, think in abundance and just manifest it that all your dreams will come true. Don’t fall prey to people like that during this time of crisis, they are vultures and piranhas trying to take advantage of the situation and your vulnerability. Here are the hard truth and reality for any massage therapist out there... 

Your industry will never be the same and you must come to terms with that and evolve, or tour business will die. In this episode I go into depth about one particular type of mindset that will help you get through this crisis and eventually thrive. I promise no fluff or mind tricks, just some real guidance, and answers. 

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space. 

As always if you want to be part of the soft tissue practice revolution here's what you need to do: 

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group. 

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved. 

3. Get approved and become one of us!⁣

As I covered in the last podcast we are in the craziest and most chaotic times that we have never experienced in our lives. When there are chaos and uncertainty we can really start to spiral out of control. Many of us are afraid, frustrated, annoyed and really worrying about not just the survival of our business, but even our own survival. 

This is some dark and scary times. We tend to focus so much on the things that are completely out of our control, which essentially everything right now. On this show, I wanted to give a helpful reminder and exercise about focusing on what we truly control, with a light lesson on some ancient philosophy to give some context. 

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space. 

As always if you want to be part of the soft tissue practice revolution here's what you need to do: 

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group. 

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved. 

3. Get approved and become one of us!⁣

I had to take a hiatus from the podcast last week as the rigors and challenges that come with still running a very busy clinic got the best of me. I wanted to pick back up this week and call anyone out that believes that their business "is all good and has no problems," that are currently living in fantasy world.

There are always opportunities for your business to be better, grow more and many holes that can be fixed. Keeping that in mind you will take it to the next level, scale the hell out of it and make the impact/money you truly deserve.

So use this podcast as a word of caution, learn from it and understand the business will never be perfect, which is motivating to get it to the highest levels possible!

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.

3. Get approved and become one of us!⁣

I am AMAZED at how many people I talk to there about their business, practice and even skillset go along the line of, "I'm all good." None of us are good, there is always more room for improvement and ways to make your business and practice even better.

One way I go over in this show was a fundamental pricing lever in your business that you aren't taking advantage of... 

This is an understanding that it really is never thought about; the time you spend treating on the patient, it's actually all about the results you get. If you can do it better, faster and more efficiently you will be way above your competition and be able to dictate your prices because you are so damn good!

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.

3. Get approved and become one of us!⁣

It's not easy doing what we do, delivering the best treatment possible, trying to manage a business and often dealing with some really difficult patients. We get beat up, not just physically, but mentally and on a spiritual level. I have shared some of my struggles over the past few months and it really put me in quite a rut. When this happens it feels like the whole world is just giving us the middle finger and it really starts to spiral out of control. We end up being negative, too reactive and really start to dislike what we do. That really can put us even more in the negativity spiral. 

This week in practice I was starting to find myself getting into the negative headspace and it seemed to be getting worse until I had a real-life kick in the butt from a patient I have helped to really remind of WHY I do this and the impact/change I want to make. I hope this episode helps anyone else who is also in one of those ruts!

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.

3. Get approved and become one of us!⁣

I don't know if you have noticed this as much as I do, but it seems every person out there is some type of coach or self-proclaimed "guru." I see my social media feed littered with these "imposters" saying they are the new and greatest thing out there, but if you actually do some research on these people they aren't worth a damn.  

Over the years I have spent and in all honesty wasted A LOT of money/time with marketing agencies, business consultants and all other aspects you can think of. I was fresh in business, young and naive and fell victim to a lot of these piranhas out there spitting out concepts, ideas and business strategies that after careful consideration were really just too good to be true. I hope you can learn from my mistakes, do your homework on anyone you want to work with and most importantly make sure they understand and have proven success in the same industry you are in!  

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space. 

As always if you want to be part of the soft tissue practice revolution here's what you need to do: 

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group. 

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved. 

3. Get approved and become one of us!⁣

On today's show, I open up and share my 3 biggest business mistakes/failures, which has caused me a lot of anxiety and lost me well over 100k over the years. When we encounter mistakes/failures in business we can go two ways:

1. We can let it mess with us, give us grief and keep us from growing. This is what happens when we dwell on the past, the past is the past and we can't change it. Sitting in the misery doesn't do anything but make you more miserable.

or

2. We can learn from our mistakes, grow going forward and hopefully not mess up in the future. We tend to learn a lot more from failures than we ever will from success.

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.

3. Get approved and become one of us!⁣