Software Engineering Daily

Despite all the problems with online advertising, ads are not going away. Advertising is fundamental to the modern Internet economy. In previous episodes of Software Engineering Daily, we have mostly dissected the problems of adtech–bots, tracking, fraud, brand safety. We have talked about some solutions–for example, JavaScript tags that you can put on a page to identify a bot before you serve it an ad. But these solutions don’t getContinue reading...

Advertising fraud continues to plague the Internet. We do not know the scope and scale of that fraud. How many ads on the Internet are viewed by bots? Estimations range from 2% to 99%. Advertisers are slowly becoming more educated about fraud, thanks in part to Dr. Augustine Fou. Dr. Fou is a full-time advertising fraud researcher. He looks at data sets of billions of ad impressions to figure outContinue reading...

A customer engages with a company across a variety of channels–email, Zendesk, Salesforce, online advertising. Unifying those data sources and getting a dashboard into the entire customer experience is the goal of Usermind, a customer engagement hub. If you can get all of that data unified in one place, it creates a tool that salespeople, customer service, and marketing can all look at to see how users are engaging withContinue reading...

42 is tuition-free developer school for students from 18-30. It was started by Xavier Niel, a French billionaire who wanted to encourage a new model of software education. 42 has campuses in France and Silicon Valley. 42 has very high standards for the students it admits, because the students that get in are not paying tuition, but they have 24/7 access to high quality computers and a beautiful campus. UnlikeContinue reading...

React is a programming model for user interfaces. ReactJS is for building user interfaces for web applications. React Native is for building UI on Android or iOS. ReactVR is for building user interfaces in virtual reality. React Native was originally developed to make it easier to maintain parity between the web, iOS, and Android teams at Facebook. If I build an application for the web with ReactJS, I can rewriteContinue reading...

A basketball game gives off endless amounts of data. Cameras from all angles capture the players making their way around the court, dribbling, passing, and shooting. With computer vision, a computer can build a well-defined understanding for what a sport looks like. With other machine learning techniques, the computer can make predictions by combining historical data with a game that is going on right now. Second Spectrum is a companyContinue reading...

An alert is a signal of problematic application behavior. When something unusual happens to your application, an alert can bring that anomaly to your attention. In order to detect unusual events, you need to define the norm. In order to define both normal and problematic behavior, you need metrics. Metrics are measurements of the behavior in your application. Metrics get created from logs and other data. These high volumes ofContinue reading...

Playing a video on the Internet seems simple. You press play, the video gets delivered, and boom–you are watching Game of Thrones, right? It’s a bit more complicated. Unless you have built an application that involves video, you probably have not dealt with the world of codecs, bitrates, and streaming. Depending on the bandwidth between the user and the server, you might want to use different compression rates. Think aboutContinue reading...

A dashboard is a data visualization that aggregates metrics in a way that we can quickly understand. In a modern software company, everyone uses dashboards–from salespeople to DevOps to HR. Each dashboard represents a query that must be updated frequently, so that anyone looking at it is getting up-to-date information. The data set being queried might be getting updated quickly in the case of time series or log data. SomeContinue reading...

Static analysis is the process of evaluating code for errors, memory leaks, and security vulnerabilities. The “static” part refers to the fact that the code is not running. This differentiates it from unit tests and integration tests, which evaluate the runtime characteristics of code. If you use an IDE or a linter, you are using a basic form of static analysis all the time. More sophisticated static analysis tools canContinue reading...