In this episode of Software Spotlight, we welcome Sahil Patel, CEO of Spiralize, a leading predictive conversion rate optimization (CRO) agency. Sahil shares his journey from being an early customer of Spiralize to becoming its CEO and discusses the innovative data-driven approaches that have helped B2B SaaS companies like CrowdStrike and Deal achieve significant revenue growth through effective CRO and A-B testing. 

Sahil delves into the common misconceptions about A-B testing, emphasizing the importance of taking bold steps rather than making minor changes. He explains how Spiralize's unique methodology—scraping and analyzing thousands of A-B tests—enables them to predict successful strategies for their clients. The conversation also touches on the evolution of CRO practices, the impact of AI on the industry, and practical advice for companies looking to optimize their websites for better conversions.

Whether you're a seasoned marketer or new to CRO, this episode offers valuable insights into how data-driven strategies can transform your approach to website optimization.

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Join host Michael Bernzweig as he converses with Renato Beninatto, co-founder of Nimdzi Insights and a veteran in the localization industry. With over 30 years of experience, Renato discusses how localization acts as a revenue enabler for companies aiming to expand globally. He shares insights into the challenges and strategies for entering new markets, emphasizing the importance of understanding local cultures and languages. 

Renato also highlights the significance of a customer-centric approach and shares success stories from companies like Uber and Nike. This episode is a must-listen for businesses looking to enhance their global presence through effective localization strategies.

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• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
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• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
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In this episode of the Software Spotlight podcast, host Michael Bernzweig interviews John Radford, Client Services Director at LogiNet Systems, to discuss the evolving landscape of software and mobile app development. With over 15 years of experience and a portfolio of more than 200 successful projects, LogiNet Systems has become a leader in custom software solutions. John shares insights into how businesses can leverage mobile apps to streamline operations, enhance customer experiences, and stay competitive in a rapidly changing digital world.  

John also highlights emerging trends in mobile app development, including the integration of AI and predictive analytics, as well as the importance of user-centered design and cross-platform compatibility. Whether you're an SMB or an enterprise, this episode offers actionable advice on how to use mobile apps to drive digital transformation and deliver measurable ROI.  

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
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Adrian Mendoza of Mendoza Ventures on Venture Capital and Business Consulting 

In this engaging episode of the Software Spotlight Podcast, host Michael Bernzweig sits down with Adrian Mendoza, founder of Mendoza Ventures, to explore the dynamic world of venture capital and business consulting. Recorded live from Adrian’s Boston office, the conversation delves into his journey from startup founder to venture capitalist. Adrian shares insights into how venture capital firms are evolving, emphasizing the importance of leveraging business consulting services to help startups scale efficiently while conserving resources. 

Adrian also discusses his hands-on approach to investing in fintech, cybersecurity, and AI startups, industries where he has deep expertise. From his early days at IBM and Walt Disney Imagineering to founding his first startup, Adrian’s story is one of resilience and innovation. Tune in to learn about his strategies for building strong startup foundations, embracing diversity in venture capital, and fostering sustainable growth through strategic partnerships.  
Creators & Guests

-> Career Stalled?

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

In this episode of the Software Spotlight podcast, host Michael Bernzweig interviews Vinoth Nageshwaran, a data engineering leader at Business Insider. Vinoth shares his journey into the world of data analytics, detailing how tools like Snowflake are transforming scalable data solutions. He discusses the challenges of ensuring data quality and integrity, emphasizing the importance of clean data for AI models and best practices like resource monitoring and metadata management to optimize analytics processes. 

Vinoth also explores emerging trends such as generative AI, which is revolutionizing predictive analytics and automating routine tasks for greater efficiency. He highlights the significance of data privacy measures like masking and encryption to protect sensitive information while building trust with customers. Whether you're a seasoned professional or new to data analytics, this episode offers actionable insights to help you navigate the future of data-driven decision-making. Listen now at Software Oasis.

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-> Career Stalled?

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-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

In the latest episode of the Software Spotlight podcast, host Michael Bernzweig welcomes Terry Feinberg, a seasoned marketing strategist and founder of Terry Feinberg Consulting. With decades of experience, Terry shares his insights on developing effective marketing strategies that create authentic connections between brands and their audiences. Throughout the discussion, he emphasizes the importance of understanding both the company and customer perspectives to drive business growth.

For more insights from Terry Feinberg on building meaningful marketing relationships, listen to the full podcast episode. 

Terry's journey began in his grandfather's petrochemical company, where he learned the ropes of sales and marketing. Over time, he established his own advertising agency and worked with various industries, including agriculture and fresh foods. His approach focuses on strategic planning and communication, helping small to mid-sized businesses refine their brand voice and marketing tactics.

One key takeaway from the podcast is the significance of having a clear [marketing strategy](https://www.softwareoasis.com/marketing-strategy). Terry highlights that while tactics have evolved with digital transformation, the core principles of understanding customer needs remain unchanged. By conducting thorough customer research and aligning messaging with audience expectations, businesses can effectively engage their target markets.

Creators & Guests

-> Career Stalled?

• Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
• Fast-track tech career courses – no experience or degree required!

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-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

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-> Join our Patreon

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

In this episode of the Software Spotlight, host Michael explores the transformative power of automation with Aukse Zilenaite from Process Natives. Aukse, a consultant with expertise in over 280 no-code tools, shares insights into industry trends and strategies to boost productivity. She discusses her journey from discovering a financial discrepancy in an NGO to becoming a leader in workflow optimization. Aukse emphasizes the importance of defining processes before selecting tools and introduces the concept of "citizen development," empowering employees to create their own automations. The episode also highlights challenges like decision-making crises and offers success stories from Aukse's experience. Join us for practical advice on enhancing organizational efficiency through automation.
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-> Career Stalled?

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-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

In this episode of Software Spotlight, host Michael Bernzweig welcomes Nick Jain from IdeaScale, a leading SaaS solution provider for innovation management. Nick shares his insights on how organizations can foster an idea meritocracy to enhance innovation and drive meaningful change. He discusses the concept of idea meritocracy, where the best ideas rise to the top regardless of their source, and how this approach can lead to better outcomes for organizations. Nick also delves into the history of IdeaScale, which started with a government initiative during President Obama's administration and has grown to serve a diverse range of clients, including Fortune 500 companies and major government organizations.

Listeners will learn about the practical application of IdeaScale's platform, which functions like a social network for ideas, allowing employees and customers to submit, vote on, and comment on ideas. Nick explains the cultural and process transformations necessary for implementing an idea meritocracy and highlights the role of technology in enabling these changes. The episode also explores the upcoming AI features in IdeaScale's platform designed to analyze qualitative data and identify valuable ideas aligned with organizational goals.
Creators & Guests

-> Career Stalled?

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-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
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In this explosive interview, former TELUS executive Roy Osing reveals the groundbreaking strategies that transformed a traditional telephone company into a telecommunications powerhouse. You won't believe the unconventional methods he used to achieve massive success.

Osing shares his revolutionary BE DiFFERENT strategy that's helping companies crush their competition. This isn't your typical corporate advice – it's a game-changing approach that's turning the business world upside down.

From startup challenges to corporate leadership, Osing holds nothing back as he exposes the truth about what it really takes to succeed in today's cutthroat business environment. His practical insights and real-world examples will completely change how you think about business strategy.

Want to know the secrets that top executives don't want you to know? This interview is packed with mind-blowing revelations about leadership, innovation, and standing out in a crowded market. Don't miss the shocking moments when Osing reveals the unconventional tactics that led to his massive success.

If you're ready to transform your business or career, this interview is an absolute must-watch. Hit that play button and get ready for the most eye-opening business advice you've ever heard.

Creators & Guests

-> Career Stalled?

• Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
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Are you living in a false sense of digital security? Jonathan Steele, a lawyer turned cybersecurity guru, is blowing the lid off the dirty secrets of the tech industry. In this explosive interview, Steele reveals how your smart home devices could be spying on you, why your trusted password manager might be a ticking time bomb, and the shocking truth about how easily hackers can access your most sensitive information. 

But it's not all doom and gloom! Steele shares his top-secret strategies for bulletproofing your digital life, including the one simple trick that could save you from devastating identity theft. He also exposes the fatal flaw in popular credit monitoring services that leaves millions vulnerable. 

From AI-powered surveillance to next-gen firewalls, Steele breaks down the cutting-edge tech that's keeping the elite safe from cyber threats. But the most mind-blowing revelation? The common household item that could be your biggest security risk! 

Don't miss this game-changing interview that's sending shockwaves through Silicon Valley. Your digital safety depends on it! 

-> Career Stalled?

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-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.