Solar-World Class Solar Marketing & Sales Advice

Most sales reps throw away leads if they don’t buy or kill the relationship with follow up.

How to follow up with leads

Why you should approach each lead like a long term relationship

The main reason you should change your follow up to form a relationship is as followed.

Can easily get referrals from the leads you don’t close.

They will buy on a later date.

You have a pulse on your marketplace and awareness of what’s happening.

The most important thing is the right audience and the right offer.

A lot of solar companies have a blanket message they use as opposed to segmenting their audiences.

Why you should research sub-niches

How to segment the audience.

Why the lowest hanging fruit is from these sub-niches you can target.

You are spending all your time and energy prospecting.

What you should focus on to scale past 5-15 new installs per month.

Why this is the easiest way to hire sales reps and build your team.

How to easily open up more lead channels using this method.

Why Are Your Solar Facebook Ads Stopped Working.

I pretty much hear every day that someone's solar facebook ads stopped working.

I cover the main reason why in-depth in the video.

You use a copy and paste system

You don’t have a strategic copy on the current market awareness

You're not using a funnel

Performance-based marketing seems like a win/win.

Only getting paid if the leads close.

We go over the following.

Why talented marketers only work with big companies under this model

Why so many solar companies and reps fail using this model.

Why it’s a broken model despite what most people think.

The most important metric no one in the solar industry tracks.

Life time value of your customer (LTV)

☑️ Why you should & how to increase you much you can afford to pay for a lead

☑️ How to track LTV in solar

☑️ How to increase the LTV (not what you think)

☑️ Why you should think of every lead as a valuable high-quality relationship

Most sales data in pointless and over analyzed in the solar market.

Metrics solar reps hyper-focus on

☑️ Lead cost

☑️ Leads to appointments ratio

☑️ Close ratio

This leads to the following

☑️ Burnt out, loss motivation, low energy and being frustrated

☑️ Time wasted with follow up and driving to low probability appointments.

The issue is we are basing these numbers of past experience and key metrics that can easily be changed and influenced.

Sales is not a numbers game

It’s a skill game.

Think about how can i decrease my workload and just speak to qualified prospects.

How to create an endless amount of referrals before the sale.

☑️How to make a front end referral system.

☑️Why you should be asking for referrals throughout the sales cycle.

☑️Why you don’t need to wait till you close the sale to get referrals

Most people are focusing on tactics in their marketing.

Hyper focusing on the amount and cost per lead.

I explain this briefly in the video on why you need to focus on fundamentals.

☑️Why most people are taking “supplements” opposed to changing their “diet” in marketing.

☑️Why most things you’re doing is focusing on the 10% that will increase your result as opposed to the 90% that actually matters.

“It takes time to been seen as the expert in my market, i’m just starting out”

How to easily be seen as the expert, authority, and dominating brand in your local area.

☑️You don’t need years to build this

☑️Why you don’t need 5 star reviews and testimonials to create this

☑️Why brands are just illusions, perception and feelings.

☑️The 2 easy ways to build authority, expertise and brand instantly.

When your front of a prospect this should already be assumed by your tonality and understanding the customer deeply.

This methods i mention in the video will also help you attract more leads into your business through online marketing.