Solopreneur Movement

Solopreneur Movement

By Dr. Bruce LundBusiness
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Solopreneur Movement episodes

  • Ep. 5: The Robbins’ Rules to Productivity

    What’s going on, my friends, Dr. Bruce here and welcome to another week. Another installment of the solo preneur movement podcast. Every single week I come into your life with what I believe is some kind of information that is relevant for you as a solo preneur. You know, I specialize in coaching commoditized, salespeople in real estate, mortgage, title, insurance, financial services, coaches, just like myself and many other industry.

    And so every single week, I like to tackle a topic. That’s either built around your sales, your service, your marketing, or some type of mindset for you. And this week, I want to talk about how do you do things? How do you motivate yourself when you’re not motivated? Right? How do you inspire yourself when you’re not inspired to go out there and do something?

    You know, if we only did things, when we felt like it, we would be in serious, serious trouble because at the end of the day, our feelings, our emotions are going to let us. A lot as a salesperson, uh, out there in this world. So I have created a couple of concepts called the Robbins rules, right? So a lot of, you know, Tony Robbins, one of the best speakers, one of the best motivators in the world consistently over the past 20 plus years.

    And then also Mel Robbins, who came out with a book, you know, the five second rule, how to count backwards 5, 4, 3, 2, 1, and go out there and take action. And the different psychology behind that, you know, so for me having a PhD in human performance, I love science. I love behavioral sciences and I love proven strategies and methods that consistently work because at the end of the day, consistency is king, right.

    We all hear these words that just kind of become fluff, like discipline and focus and consistency and accountability. Right. And all these different. And eventually when you hear them so many times they start to fall on deaf ears, right. They become sort of numb to you. So when it comes to our feelings and our emotions, right?

    So let’s say some tangible examples of these that I go through every single day, right? I’m not immune to this stuff any more than you’re not immune to these different types of things. And I’ve been doing this for five plus years now, and I built a database of people, you know, 10,000 plus people. And I handle all my own sales.

    Uh, I do. Most of my sales onboarding is myself. I have to go out there and speak. I do all the different things that I’m asking you to go out there and do, uh, within your business. And so there are times that I don’t feel like doing it just like there are times that you don’t feel like doing it. So how do I motivate myself?

    One thing, one little travel, not travel tip. I travel so much. So I’m thinking travel tips one little morning, tip that I think, I think to myself is, you know, and I, I mean, I guess this is a travel tip because I am living out of hotel the majority of the time. You know, I like to have my workout clothes already on when I go to bed and then I’ll have my shoes right next to me.

    And a lot of times I already have my workout drink. That’s already made in the fridge. I can just wake up and spend 15 minutes with my pre-workout getting ready, you know, doing some light stretching, things like that. That way I go into the gym, right, right away in my hotel gym. So I’m telling you that, because again, it’s not like I really feel like it all the time.

    You know, when my alarm goes off at five 30 or 6:00 AM, right. Whatever time it is, depending on. It’s a weekday or weekend, you know, most of the time, I don’t feel like getting out of bed. You know, there are days where I do feel like getting on a bed, but you know, a lot of the times it’s like for most of us, we want to hit that snooze button.

    So my little tip, my little trick is it’s not so much, you know, the instant gratification of getting out of bed. It’s thinking to myself, all right, an hour from now, I can get my day, started a whole lot quicker and sooner than anybody else out there. And so that’s the mindset for me is, you know, I have to let my emotions to the.

    And I have to more think about what is the reward at the end of the sacrifice, because at the end of the day, the sacrifice is that short-term thing that you have to do, right? Short term sacrifices, always learn a lead into long-term goals and opportunities for you. Right? And so that should be the mindset that I’m in.

    It’s not so much that I were in the gym and getting myself my butt out of bed in the morning. It’s the reward at the end of that, which is, I know I’m going to get started with my day. I know I’m going to get to eat a great breakfast. Right? I know I’m going to go do a bunch of high value activities before many other people are doing.

    So when I talk about the Robin’s rules and these different types of sacrifices and kind of like jump-starting yourself, you know, whether it’s in the morning or whether it’s that early afternoon or at lunch. So Tony Robbins believes in changing your state. Right? So changing your state is, is taking some kind of action, right?

    So for me, like sometimes I’ll splash cold water on my. When I wake up in the morning, I might do that at lunch, you know, changing my state might be if I had one bad call, uh, you know, I might call an advocate of mine. That’s gonna help build me up. So there are different things that you can do, you know, to change your state.

    So cold water helps with that. A lot of times, uh, getting out and maybe walking, you know, like just, if, if you sit down repeatedly throughout the day, get yourself up, go take a walk. I’ve actually been starting to do a lunch walk and talks where I get to go out there. I’ll make my little workout. Um, or my little meal replacement shake, whatever you want to call it.

    And I’ll go walk around my hotel in the lobby area, or I’ll go outside. I’ll have to get the vitamin D and I’ll go walk around. So those are some things related to Tony Robbins, right? Changing your state in that moment and identifying in those moments how to change your state. And then the Mel Robbins rules guys is very simple.

    It really is that count backwards from 5 5, 4, 3, 2 1. And take. So, if you’re sitting down, if you don’t want to make the phone call, if you don’t feel like getting up and doing your workout, your exercise or whatever it might be, it really is just again, like sacrificing your behavioral sciences and all the different negative energy that’s in the back of your mind as to why you shouldn’t be doing something and just taking action.

    There is great power in taking action, 5, 4, 3, 2, 1, go out there and do that. So, you know, as always, I like to keep these podcasts under 10 minutes, because I know that you’re busy and I know that you. Uh, doing a lot of amazing things for yourself and for your business and for your family. So these are my Robin’s rules that I like to do.

    Tony Robbins change your state, right? Change your state. Your emotions are almost always going to let you down. And so you’ve got to change your state. That could be your actual environment where you’re working from a, it could be your own, uh, your own physical self and what you’re doing, right? There’s a lot of different things that you can do to change your state.

    And then the Mel Robbins rule is count backwards from five and go take action. There is a. Power and taking action. I hope this helps you with some productivity tips and just remember the reward has to be greater than the sacrifices. Your emotions are almost always going to let you down. You know, at the end of the day, there are professionals and there are amateurs, amateurs listened to their emotions more than professionals do.

    Right. And if you like, let’s just be honest. I’m not one of those. If you enjoy what you do, you’ll never work on another day in your life. Right? I do believe that most of the time, 80% of the time you should enjoy what it is that. Absolutely. But what happens during that other 20%, if you’re not a morning person, if you don’t feel like making the calls, if you have call reluctance, if you have creative avoidance where you find creative ways not to go out there and do a lot of the things that you should be doing, uh, if you text an email rather than pick up the phone and calling people, right, there’s a lot of different performance moments for you as a sales professional.

    And at the end of the day, your emotions are almost always going to let you let you down. That’s why I’m so big into these habits. If you can really figure out these habits and catch yourself in the act, you know, the mind has a quarter second choice point, right? There’s 2.2 millimeter, excuse me. There’s the mind has a core, second choice point when it comes to go out there and doing something different when it comes to your behalf, your habits and your behaviors.

    So it’s kinda like a bad dog. You have to catch yourself in the act when it comes to those things, but you have to be paying. To be able to find those. And you have to think about the reward at the end of the sacrifice. You know, another story of this, I had this yesterday, you know, I go to the whole foods here, a whole foods here at right.

    Cause right around the corner. And I always do this to myself. I walked down the, you know, the frozen section and I see all the ice creams and the desserts. I have a sweet tooth, just like I’m sure most of you do, but in the back of my mind, what do I have to think about? I have to think like, this is the expression that I.

    Uh, you know, no food tastes as good as skinny feels, right? So at the end of the day, that is a short-term sacrifice. No food tastes as good as skinny fields. And that’s the mindset I have to put myself as the reward is I continue to make progress on my body and I treat my body like it’s my temple, right.

    And my confidence and my energy and all the different things that were related to that. So, you know, I hope that this video helps you when you really start to identify. When you don’t feel like doing something. And again, like there are times, you know, where you have to give yourself permission and, and gratitude and gracefulness, uh, to give yourself a rest.

    But a lot of the times, guys, we just have to S quote, unquote, suck it up, buttercup, go out there and do the heavy lifting required to be successful on a consistent basis as always. Thank you so much for tuning into the solopreneur movement podcast. If you are interested in COVID. Uh, we do have three different tiers of coaching.

    We have our software for $95 a month. We have our 90 day sales manager, my flagship program, which is a 90 day accountability group. And then we have our 12 month long coaching. So go to 90 day sales.com. If you’re interested in getting more of messages and consistency and motivation like this.

    The post Ep. 5: The Robbins’ Rules to Productivity appeared first on The Solopreneur Movement.

    10 min
  • EP 4 The Funnel Concept Video

    The funnel concept is a marketing and sales strategy used to guide potential customers through the buying process. This strategy is called a “funnel” because it takes a large group of potential customers and narrows them down to a smaller group of actual customers. In this article, we’ll explore the funnel concept and how it can be used to increase sales and revenue.

    1. Awareness
    2. The first stage of the funnel concept is awareness. At this stage, potential customers are not yet aware of your brand or product. Your goal is to make them aware by generating interest through various marketing channels such as social media, paid advertising, content marketing, and SEO. You can also use email marketing and webinars to attract potential customers to your website and generate leads.

      1. Interest
      2. Once you have generated awareness, the next stage is to generate interest. At this stage, potential customers have shown some interest in your brand or product, and you want to keep them engaged by providing them with more information about your product or service. This can be done through blog posts, whitepapers, case studies, and product demos. Your goal is to provide valuable content that addresses their needs and pain points and positions your brand as a trusted authority.

        1. Consideration
        2. The consideration stage is where potential customers start to evaluate your product or service. They may compare it with other options available in the market and look for reviews and testimonials from other customers. Your goal at this stage is to provide social proof, such as customer reviews, case studies, and testimonials, that demonstrates the value and benefits of your product or service. You can also offer free trials or demos to allow potential customers to try your product before making a purchase.

          1. Decision
          2. At the decision stage, potential customers have decided to make a purchase. Your goal at this stage is to make it easy for them to complete the purchase process. This can be achieved by providing a smooth and user-friendly checkout process and offering various payment options. You can also offer discounts and incentives to encourage customers to complete their purchase.

            1. Retention
            2. The final stage of the funnel concept is retention. After a customer has made a purchase, your goal is to retain them as a loyal customer. You can do this by providing excellent customer service, following up with personalized communication, and offering loyalty programs and incentives. This will help to build a long-term relationship with the customer and increase the chances of repeat purchases.

              In conclusion, the funnel concept is a powerful strategy that can be used to guide potential customers through the buying process. By understanding the different stages of the funnel and using the right marketing tactics at each stage, you can increase sales and revenue and build a loyal customer base. With these strategies in mind, you’ll be well on your way to using the funnel concept to grow your business.

              The post EP 4 The Funnel Concept Video appeared first on The Solopreneur Movement.

              9 min
            3. Ep 3 Acres of Diamonds

              The Acres of Diamonds is a classic story that has inspired many people to look for opportunities in their own lives and to appreciate the value of what they already have. The story is about a farmer who sells his land in search of diamonds, only to discover that his land contained acres of diamonds. In this article, we’ll explore the story of the Acres of Diamonds and how it can inspire us to appreciate the value of what we have and to find opportunities in our own lives.

              The story of the Acres of Diamonds goes like this: There was a farmer who lived in Africa and owned a large farm. One day, he heard about people who became rich by discovering diamonds, and he became obsessed with the idea of finding diamonds himself. So he sold his farm and set off on a quest to find diamonds. He traveled all over Africa, but he never found any diamonds, and eventually, he became broke and disillusioned. Meanwhile, the person who had bought his farm discovered a large diamond mine on the very same land that the farmer had sold.

              The moral of the story is that the farmer had been sitting on acres of diamonds without realizing it. Instead of appreciating the value of what he had, he was always searching for something more. The story teaches us that we should appreciate the value of what we have and to look for opportunities in our own lives.

              There are several lessons we can learn from the story of the Acres of Diamonds:

              1. Appreciate the value of what you have. The farmer in the story was so focused on finding diamonds that he didn’t appreciate the value of his own land. We should take the time to appreciate what we have in our lives and be grateful for it.
              2. Look for opportunities in your own life. The farmer in the story traveled all over Africa looking for diamonds when he already had them on his own land. We should look for opportunities in our own lives and not overlook what we already have.
              3. Be open to new possibilities. The person who bought the farmer’s land discovered a large diamond mine because they were open to the possibility of finding something valuable. We should be open to new possibilities and not limit ourselves to what we think is possible.
              4. Don’t give up too soon. The farmer in the story gave up too soon and never found the diamonds he was looking for. We should persevere and not give up too soon in our pursuit of our goals.
              5. In conclusion, the story of the Acres of Diamonds teaches us to appreciate the value of what we have and to look for opportunities in our own lives. It reminds us that sometimes the things we’re searching for are right in front of us, and we just need to take the time to recognize them. With these lessons in mind, we can approach our lives with a sense of gratitude and optimism, knowing that we have the potential to discover our own acres of diamonds.

                The post Ep 3 Acres of Diamonds appeared first on The Solopreneur Movement.

                9 min

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