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In this episode I speak with Jon Itkin.
Jon is the Principal of In The Kitchen where he provides positioning, messaging, and brand work for growth stage tech companies and tech enabled services.
In this episode we cover topics including:
The skillsets he developed early in his career he brought into launching his own operation
The importance of diagnostic and technical work including writing scopes, estimating projects, and how essential it is to develop systems for the back of the house of your business
The difference between first principles and frameworks, and the importance of repeatable processes without becoming overly reliant on them
We also developed a few new hashtags on the fly.
Jon is a total wealth of knowledge. This was a great, fun conversation. I learned a lot hearing him share his perspectives and experience, and I think you will too.
In this episode I speak with Amanda Berg.
Amanda is a fractional head of growth, helping consumer startups launch, analyze, scale, and optimize their marketing programs.
We cover topics including:
The distinction between fractional and freelancer roles and how she embeds herself into her client’s businesses
The importance of identifying the right problems to solve before committing to business investments like full-time hires
Some of the important lessons she’s picked up in her first year as a solopreneur
And other really interesting topics.
She has a really honest reflection on some of the lessons she’s taken away and how she’s learning and improving and getting 1% better every day by taking ownership and continuing to build her business and add value to her clients.
She’s a newly minted transplant to the Denver area, so if you’re in the business and want to meet your new neighbor please hit her up.
In this episode I speak with Heidi Hattendorf.
Heidi is an innovative commercial leader who’s worked with top brands and now leads her own business, Transformation Insights.
She guides companies in marketing, go-to-market strategies, and business transformation through fractional CMO consulting, operationalizing strategy to execution, and business coaching.
She’s a thought leader, frequent speaker, and influential voice shaping the industry. She’s been named as one of the 'Top 40 Women in Innovation’ by Front End of Innovation; Top 100 Executive Leaders by Diversity MBA magazine, and the eWOW Global award for inspiring future leaders.
She also holds 2 patents for innovations in software solutions.
If that sounds like the resume of someone with rich, experienced, compelling points of view to share - trust your instincts, and you’re in the right place.
In this episode I speak with Vince Moreau.
Vince is the Founder and CEO of ScaleCrush, where he helps B2B software companies double their revenue from Google with short-term SEO projects.
Vince and I share a lot in common with our business and marketing philosophies, and his wealth of knowledge really comes through as someone who has experienced growing his own operation.
His origins in Upwork and how he grew his freelance business
Learning to be comfortable with the uncertainties one faces
Having a clear process to solve problems for clients
And a lot of other really great topics
I hope you enjoy this conversation as much as I did.
In this episode I speak with Savannah Boone Allen.
Savannah is founder and CEO of Boone Consulting, the author of ‘The Art of Adaptation: How to Tackle the “Now What” of Life' and is in the process of writing her second book, and she’s also the director of ‘The Boone Podcast,’ the popular baseball podcast that gives listeners a look behind the curtain they don’t get on channels like ESPN.
She has a lot going on and is handling it all with grace like a total pro. She was a great guest and we cover topics including:
The power of disciplined habits in reaching your goals
The importance of a smooth client onboarding and setting the right expectations
Learning by doing
And other topics
She’s doing really cool stuff. So I hope you enjoy hearing all about it in my conversation with her.
From time to time I plan on doing some solo episodes where I talk about some things on my mind I think you’ll find useful.
And this is one of those times.
In this episode I point out the misconceptions of the phrase "it's who you know" when it comes to developing relationships.
In this episode I speak with Chris Konowal.
Chris is a growth partner to businesses looking to grow their paid media programs, among other things.
I really enjoy Chris’s perspective on understanding a client’s entire business before prescribing tactics.
In our conversation we cover topics including:
What he’s learned in his first chapter of self-employment
How he was very intentional about setting up an off-ramp from the world of employee to the world of solopreneur, and how he’d advise others consider the same
How he approaches operational roadblocks and leans in as a partner to his clients to deliver real progress
Chris has a very clear approach to what he’s doing. While he’s on the earlier stages of his solopreneurship journey he has the philosophy, work ethic, and hard skills to continue doing really great work out there.
In this episode I speak with Jeff Baker.
Jeff helps small businesses generate revenue with fractional CMO services, emphasizing their SEO and analytics programs.
He’s also co-founder of Beach Commute, where he helps job candidates find authentic remote employment.
Jeff also runs a mezcal review site and, like a true entrepreneur, is involved with a few other interesting ventures.
Jeff is a great friend, and we covered topics including:
His digital nomad lifestyle and how he balances work commitments with travel
Criticisms of the “return to office” movement and its effects on productivity
How Jeff manages a portfolio of businesses and how one can pursue similar interests
Jeff will no doubt be on again soon to share his latest ventures, travels, and stories as he continues growing his business.
In this episode I speak with Silvi Specter.
Silvi is a marketing consultant who specializes in the ground floor of start-up marketing strategies, helping founders build go-to-market strategies from scratch.
She’s also a founder herself of Growth Tribe, a private Slack community for marketing freelancers.
Silvi is a friend and always great to speak with. In our conversation we cover:
I loved this conversation.
She was a great first guest to have on the podcast, and I’m sure we’ll reconnect on here again soon.
Welcome to Solopreneur Stories - the podcast that examines the best insights other solopreneurs have already figured out so you can use them in your life.
On this show, I speak with guests ranging from brand new consultants to seasoned solopreneurs, and passive side-giggers to hardcore hustlers.
We’ll discuss the ideas, the opportunities, and the strategies that they’re taking advantage of so all of you listening can do the same.
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