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Solopreneur Stories
Solopreneur Stories episodes
- Protecting your peace, pursuing your goals, and persevering through pressure with purpose
In this episode, I speak with Tenisha Griggs.
Tenisha is a solopreneur, agency founder, and public speaker.
As part of her solopreneur journey, she’s launched 37X, a digital marketing agency catering to B2B and e-commerce brands.
She’s a former All-American track and field athlete, has been recognized as 'Advertiser of the Year' by ADWEEK, and is a sought-after speaker, where she shares her expertise on leveraging AI, digital advertising, and championing diversity, equity, and inclusion initiatives in the ever-evolving marketing landscape.
Throughout our discussion, Tenisha shares valuable insights on the ups and downs of her journey as a new solopreneur, offering tangible advice for fellow solopreneurs who can be successful on their own journey.
We explore topics including:
The importance of personal alignment in goal-setting,
The art of networking and winning clients,
And the transformative power of continuous daily improvement inspired by the works of James Clear and his book, Atomic Habits.
But that's not all – we also delve into the wisdom of proverbs and Buddhist parables, adding a lot of emotional depth and richness to our conversation.
This episode is a treasure. Tenisha is a total professional, and her dedication and expertise really comes to life as she shares her story, experience, and wisdom.
I hope you enjoy my conversation with - Tenisha Griggs.
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Are you a freelancer who wants to focus on the work that actually gets you paid?
Whelm handles all of the necessary but boring and time consuming administrative work so you can focus on the work that you love and makes you money.
You can create invoices, receive payments, generate client contracts, manage projects, and collect vital client feedback. All in one, simple platform
Check it out with my link here.
1 hr 3 min - Fearless finances, fortifying your future, and the fundamentals of forging a living as a solopreneur
In this episode I explore the world of solopreneurship with Nick Lafferty, Growth Consultant and Founder of Early Exit Club.
Nick shares his backstory, insights, and experiences on his journey of quitting his job to pursue his solopreneur dreams.
We get deep into some of Nick's areas of expertise, the challenges and highlights of his solopreneur venture thus far, and the backstory on his work with digital products, including The Competitive Conquesting Playbook and Notion templates.
Nick shares some of his personal strategies for success, from the power of journaling and positive affirmations to the significance of a compelling personal positioning statement.
Nick also fearlessly and transparently opens up about sharing his personal finances with his audiences and what other solopreneurs should consider when doing the same.
Nick is a wealth of knowledge and someone who is thriving in this era of fractional work and solopreneurship. The topics we cover are essential for aspiring and seasoned solopreneurs, with tactical insights and actionable advice others can leverage to grow their brand and pursue solopreneurship success.
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Are you a freelancer who wants to focus on the work that actually gets you paid?
Whelm handles all of the necessary but boring and time consuming administrative work so you can focus on the work that you love and makes you money.
You can create invoices, receive payments, generate client contracts, manage projects, and collect vital client feedback. All in one, simple platform
Check it out with my link here.
1 hr 7 min - Products, planning, productivity, and purpose
In this episode I speak with Shirin Shahin.
Shirin is a seasoned solopreneur who has worked in product marketing for over 10-years both at larger enterprise companies like Constant Contact and Brightcove, and then as a founder and consultant for herself, which she’s been doing since 2019. She works with primarily B2B organizations of all sizes who are either starting to build their product marketing foundation or expanding on it.
In our conversation we covers topics including:
What it was like transitioning from large companies with large teams to her own company as a solopreneur of one
WeWork and what it's like as a solopreneur working in public spaces
Her experiences in mentorship with organizations like Tech Stars
Productized services and some common misconceptions
And other great topics.
We have a lot in common and this was a really fun episode, so I hope you’ll learn something and enjoy my conversation with - Shirin Shahin.
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Are you a freelancer who wants to focus on the work that actually gets you paid?
Whelm handles all of the necessary but boring and time consuming administrative work so you can focus on the work that you love and makes you money.
You can create invoices, receive payments, generate client contracts, manage projects, and collect vital client feedback. All in one, simple platform
Check it out with my link here.
1 hr 1 min - Savoring, soul boomerangs, and solopreneurship
In this episode I speak with Rachel Kumar Cross.
Rachel is a brand strategist, culture consultant, and marketing communications expert. She’s worked with global companies across industries including Google, Qualcomm, Intuit, and more.
We cover topics including:
How her first taste of working from home piqued her interest in working for herself
Cognitive dissonance and what it feels like working on projects one doesn’t believe in
Defining A and B and C clients - what that means and how to prioritize who you work with
And how setbacks from injuries forced her to be intentional about slowing down and evaluating the work she was doing
She was a really great guest, another one I’ve had on from San Diego that’s made me miss being out there. If I have a few more San Diegans come on we may need to host a meetup out there.
Anyways, Rachel was a pleasure to speak with and I hope you learn as much as I did.
I hope you enjoy my conversation with - Rachel Kumar Cross.
47 min - Fractional engagements, focusing on conversions, and finding fulfilling work
In this episode I speak with Tracy Laranjo.
Tracy is a Fractional Head of Conversion Rate Optimization and Experimentation who builds high-performing optimization programs for direct-to-consumer brands and agencies.
She was Experiment Nation's #1 Must-Meet CRO in 2023, one of Kameleoon's top experimentation influencers from 2022 to 2023, and the former co-host of “From A to B,” the experimentation podcast.
She is an advocate of neuroinclusion in the workplace and openly shares her experiences as a woman with ADHD, which we touch on in our conversation.
She was a great guest, and we covered topics including:
Self-care, self-reflection, and self-awareness
Living intentionally
Avoiding playing the short game and building value beyond immediate gratification
The importance of word of mouth while being mindful of developing outbound sales motions
Rejection and not taking things personally
And other topics.
Tracy was a ton of fun to speak with.
We covered some deep topics and her journey really resonated with me. And I think it will with you too.
1 hr 5 min - Real estate, real emotions, and real world experience building a brand
In this episode I speak with Dylan Cinti.
Dylan is the co-founder of Yarrow, a real estate firm dedicated to enlivening historic properties in Ypsilanti, Michigan.
We cover topics including:
How his experience in marketing agencies and leading creative teams led him to founding his company
A refurbished, healthier way of thinking about ‘resilience’
Taking time to reflect on and understand one’s values, and then align our working lives towards those values
The importance of community and peers and creating a brand identity
And other topics it was great to discuss with him.
Dylan wasn’t shy about including how mental health was one reason he began reconsidering his career path. It’s something I’m sure a lot of listeners can relate to, myself included.
So you can hear all of that and more in my conversation with - Dylan Cinti.
1 hr 10 min - Instagram, investing in yourself, and increasing sales
In this episode I speak with Garren Glachman.
Garren is the Founder of Follower Fuel, an Instagram marketing agency that connects businesses with real people to boost brand awareness and increase sales.
Garren and I cover topics including:
The non-negotiables for setting yourself up for success, like exercise and time management
Prioritization
Niching in one category before moving to adjacent categories
Leveraging systems and more efficient processes to free up time, and then reinvesting that time into high leverage activities
The difference between “more” and “better”
And other topics.
Garren was a great guest and is doing really cool things in the social media space, so definitely check him out.
So I hope you enjoy everything he and I speak about.
1 hr 10 min - Launching businesses, leveraging lessons learned, and leaving a legacy
In this episode I speak with James Ricks.
James is the Co-founder of Consulting Launchpad. A one-on-one mentorship program for solopreneurs looking to explore a new side-hustle or fully commit to building a 9-5 business.
He’s also a Fractional Director of Marketing and the creator of Prepare My Legacy, a product he created to help families document legacy will information as part of their estate planning.
In this conversation, James and I cover topics including:
James’ experience doing door-to-door sales and how it taught him he could accomplish hard things
How his intentions to land a position in Germany put him on his path to solopreneurship
Some of the consistent sticking points he sees new solopreneurs encounter and how he helps them get unstuck
And other topics.
James was a fabulous guest. In his businesses there’s this theme of helping others get through challenges which I think is just a great calling that James has shaped his life around.
51 min - Profits, persistence, and positioning your brand for success
In this episode I speak with Emily Amos.
Emily is the founder and CEO of Uplift Content, a content marketing agency that writes case studies, ebooks, white papers and blog posts for high-growth B2B SaaS companies.
Emily and I had a great conversation, that covered topics including:
The importance of building meaningful relationships with customers, partners and peers inside the content and customer marketing communities
Her journey from solo operator to running an agency of freelancers
How her background in linguistics lent itself to developing clear content for clients
Some of the hardest challenges she’s encountered, and how thinking with a profit first mindset has helped
The importance of unique perspectives in differentiating yourself
And other topics.
It was a lot of fun to speak with her. Like a lot of my guests, Emily gave me a lot to think about and I came out of our conversation feeling like I learned some valuable lessons.
And I hope you’ll feel the same way.
1 hr 4 min - Good work, gaining growth, and guiding impact
In this episode I speak with Raul Hernandez Ochoa.
Raul is the founder of Do Good Work, where he partners with founders to deliver profitable growth.
He’s also the author of ‘Growth Plan,’ where he shares his blueprint of how he designs revenue engines, and is working on his second book.
He’s also a speaker, trainer, and has his own podcast which also carries the name ‘Do Good Work.’
We cover topics including:
The importance of developing communication, including communication with yourself and your inner dialog
Confidence - you may be surprised by Raul’s response like I was when I asked him to talk about confidence
Addressing self-limiting beliefs and living into your potential
Documenting your wins to remind yourself what you’ve capable of achieving
And other topics it was great to discuss with him.
Raul was great to speak with and his wealth of knowledge in all of these topics really came through.
It was a ton of fun to have him on.
I hope you enjoy my conversation with - Raul Hernandez Ochoa.
54 min
About Solopreneur Stories
From the publisher's feed
Solopreneur Stories is the podcast that examines the best insights other solopreneurs have already figured out so you can use them in your life.