In this segment, you discuss various software tools that can be useful for running a business or podcast. You emphasize the goal of saving time and money by sharing your preferred tools. Here's an overview of the tools you mentioned in this part of the episode:

Easyprompter:

• You introduce Easyprompter as a tool for creating teleprompter scripts for videos.
• Easyprompter allows you to enter your script, adjust font size and scrolling speed, and play the script as a teleprompter while recording videos.
• You explain that it helps you maintain a hands-free approach during video recording and enables you to use hand gestures effectively, enhancing communication.

Google Trends:

• You highlight the importance of Google Trends for conducting research on trending topics and keywords.
• Google Trends helps with content ideas, keyword research, content calendar creation, and branding efforts.
• You mention its value in understanding keyword search volume, identifying seasonal trends, and optimizing SEO strategies.

Calendly:

• You introduce Calendly as a scheduling tool that helps manage appointments and bookings.
• It is described as a valuable tool for website owners who want to offer a professional booking experience.
• You mention its ability to sync with your availability and automatically update when appointments are booked.

Unsplash:

• You emphasize the importance of using royalty-free images to avoid legal issues related to image copyright.
• Unsplash is recommended as a source of high-quality, free images for use in websites and promotional materials.
• You encourage listeners to use Unsplash to find suitable images for their projects.

Udemy:

• You mention Udemy as a valuable resource for online courses and learning.
• It offers a wide range of courses on various topics, and you share your positive experience with a copywriting course.
• You mention that Udemy often offers courses at discounted prices.

Mindmeister.com:

• Mindmeister.com is presented as a tool for creating visual mind maps to plan and organize ideas.
• You suggest it for mapping out website plans, marketing funnels, and other visual representations of plans.
• It offers both free and paid versions for users to explore.

Google Drive:

• Google Drive is briefly mentioned as a platform for uploading and sharing large files with others.
• You mention its usefulness in your podcast launch program for receiving recorded episodes from clients.

Premiumbeat.com:

• You recommend PremiumBeat.com as a source for high-quality podcast background music.
• It offers audio tracks that can be purchased and used for podcast intros, outros, and midroll clips.
• You mention that the purchased audio tracks come with rights for use on a single site.

You conclude by reiterating your goal of helping listeners launch their businesses or podcasts more efficiently and profitably by providing insights into useful tools.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

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If you’ve been listening for awhile, you may have heard in episode 58 titled ‘the tools we use’, I briefly went over some of the software tools I use to run my business and why I use them.

I even created a free download of a pdf on this very same topic with the links to click on to get them in order for you to save some time. And that’s what this is all about for me here in doing these types of things…saving you time and money and helping you along the way by learning what works for me so that you don’t have to go through the hassle of trying to figure this stuff out.

Now, I get it, we all have our personal favorites when it comes to software tools and my favorite tool might not be yours and that’s just fine. But if you’re looking to skip the research part of the process because you’re more interested in launching your business sooner, rather than later, these types of episodes are for you.

So, in episode 58, I went over the following tools: 

• SiteGround

• WordPress

• Elementor Pro

• MailerLite

• RedCircle

• Fiverr

• Audacity

• Canva

• Headliner

• SmartMockups

• Zoom

• Loom

• Gumroad

 And I think I covered the basics pretty well on these tools, but now, I’d like to get into some other tools…and just assume that when I use the word ‘tools’ I’m talking software tools.

So, in this episode of ‘The Tools We Use’ part 2, I’d like to say a few words about these tools (and I’ll have links in the show notes for you as well, if you want to get right to it faster):

·      Easyprompter

·      Google Trends

·      Calendly

·      Unsplash

·      Udemy

·      Mindmeister.com

·      Google Drive

·      Premiumbeat.com

 

Easyprompter

So, for the first one, EasyPrompter, I picked this tool because I needed a better way to do longer videos and be hands free as well. This tool came recommended to me from another business pro that does a lot of longer videos.

With Easyprompter, you can just enter in the text you’ll be using for the video, adjust the font size and speed you want the text to scroll up on your screen and press play.

Why do I think I need this? Well, without using this, I have to look at the screen and keep one hand on the keyboard down arrow or mouse and keep scrolling down as needed to the pace I’m going at.

With this tool, I can know, in advance, how long it will take to read the script (EasyPrompter tells you) and be totally hands free when I’m doing the video.

Why do I need to be totally hands free? Well, when doing videos, part of the way we process information on the receiving side is to look at the hand motions of the people giving the information.

And you’ll see this from a lot of other people as well when you’re watching videos. They use both their hands during they’re message. We don’t normally think of this, but subconsciously, we need and expect hand motions when we take in information.

And, some people have done research on this topic. I won’t get into the details of all of that, but when it came to people doing TED talks, this is what I found.

The least popular TED Talkers used an average of 272 hand gestures during the 18-minute talk.The most popular TED Talkers used an average of 465 hand gestures—that’s almost double!

Using your hands when talking helps to increase the effectiveness of the non-verbal form of communicating. 

So, when I’m making videos and my hands might be in view, I try to use both of them as much as I can. You see, we’re born to talk with our hands. And we learn from a young age to use our hands when talking, so why stop when it comes to presenting important information through our videos.

Since I want my videos to be the most effective use of my time, I want people to remember what I’m saying and to be able to process it better as well.

Thus, the use of EasyPrompter. There’s a free version that works just fine, or an $8/month version that gives you more options, but I think the free version will work for most of you just fine.

Google Trends

Next, is Google Trends. Now I know that a lot of you may already know about this tool, but I’d still like to cover it for those listeners that may not be as familiar with it and why they should use it.

Google Trends helps me in a couple of ways. With the use of Google Trends, I can do some quick research, in advance for what topics people are searching for and how important (or trendy) it is in both the US an around the world.

In other words, I use it for content ideas. Here are 4 ways you can use Google Trends to create better content as well:

·      You can find relevant topics that are trending

·      Do better keyword research

·      Use it to create a meaningful content calendar

·      Improve your branding efforts

But there are other reasons to use Google Trends for your business as well:

·      Understanding Keyword Search Volume

·      Identifying Seasonal Trends

·      Avoiding Temporarily Popular Keywords

·      Optimize Your SEO Strategy.

·      Enhancing Your Video SEO Strategy

Overall, plenty of reasons to use Google Trends. And when I created the ‘Starting a Podcast’ E-book, I included screenshots of how I used it when I created this Podcast.

Calendly

So now, the next tool I’d like to talk about, is Calendly. This is a great tool for anyone who has a website and needs a professional-looking booking tool to take appointments. No surprise that there’s a free version and a paid one that, of course offers more options, but for the most part, you’ll probably be ok with the free version.

I’ve been using it for awhile and I love it. Plus, when you book on someone else’s Calandly feature, it automatically takes that time slot out of yours so that you don’t get a double booking of your time.

You can customize your availability as you choose in advance for a couple of months and you can add the link to a button on your website so that the whole world will see when they can book a time with you.

Using this tool helps to avoid the hassles and delay of going back and forth through email on what times work for both parties involved. Check it out. I’m sure you’ll like it as much as I do. 

Unsplash

Now for the next one, Unsplash, I’ve seen first hand the huge problems a website owner can have when they (or the people that build them) don’t take the extra effort to use royalty free images. Legal issue can happen, and I’ve seen it first hand. You could potentially lose thousands of dollars because you just right clicked on an image that you Googled.

You see, sometimes people place markers in the images that can be traced. And why would they trace them? For situations just like this. To get easy money.

Unsplash has quite a variety of images to use, but keep in mind that others know about Unsplash as well and you just might come across some images that you use on someone else’s website or promotional material. You’re going to have to be ok with that. You can set some search parameters in advance to help you get what you’re looking for quicker, like orientation and topic. 

Check out Unsplash if you haven’t seen them yet. You’ll be glad you did.

Udemy

Now, this next one, is a little different. It’s not really a particular tool but a resource. I go to Udemy to learn stuff a lot faster. They have a huge list of topics and you can get full blown courses for not a lot of money. I took a copywriting course with over 11 hours of instruction that was on sale for about $45. A lot of courses go on sale for only $10-15.

Now, there are other websites you can go to that’ll offer the same thing as Udemy but this site is my favorite. And I have no affiliation with them. I get nothing out of promoting them, but my goal here is to just let you know what I use so that you can just jump right into launching your business faster. That’s it. So, I hope you get a lot out of Udemy.  

 Mindmeister.com

Now for this next one, Mindmeister.com, I use this to map out a plan that will give me a visual scope of a particular topic. If you want to map out a website plan or a marketing funnel plan, this website is for you.

Take your big idea and create a ‘mind map’ as they’re called and put it in a visual format. I like to see a bit plan this way. Some people are more visually oriented than others and like to see the plan all laid out in one of these mind maps.

Yes, there is a free and paid version, so you can start using it and save a few maps to get the feel of it.

Google Drive

Now for the next one, I’m sure that most of the listeners are already familiar with this one, and I won’t spend much time on it, but just in case, I use Google Drive to upload large files and share them with others.

And in my ‘Done For You’ podcast launch program, I help others launch their Podcast and actually edit and prep the first bunch of episodes for them, but I need them to record those episodes first and get them to me. Google drive is the way to go.  

Premiumbeat.com

Now, the last one on the list, is PremiumBeat.com. This is the resource that I use and recommend for quality Podcast background music. If you have a Podcast, or are looking to start one, check out this site for a great selection of audio tracks that you can purchase for $50. You get the rights to use this audio track on one site only but you can slice up the full version of the audio track any way you want for your intros and outros, or if you have a midroll clip in your Podcast as well.

For season one, I used a different audio track than season two. Did I have to? No. But I just thought it would be a good way to separate the seasons that way. 

Well, friends, I hope that this additional list of tools will be helpful to you so that you won’t have to spend so much time figuring all this stuff out. That’s the goal here in the Podcast to help you launch quicker, with a plan, so that you’ll be more profitable quicker.

I’m just trying to help you launch whatever it is you’re trying to launch. A personal brand business, a website, a Podcast. Whatever it is, I’m here for you.

So check out the show notes for the links because it’ll get you to these tools a lot faster. 

Do you want to start your own Podcast? Download the FREE E-book I have for you 'Starting a Podcast Mini-Course'.

FREE Podcast Launch Webinar https://www.tomclairmont.com/podcast-launch-webinar/

Need help getting your online business or Podcast started? Book a call with Tom's Online Calendar

Check out my FREE, E-book of the Month Club that deals with a lot of the core issues that small business startups can have.

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In this section, you discuss the concept of imposter syndrome and provide insights on how to overcome it. Here are the key points from this part of your discussion:

Understanding Imposter Syndrome:

• You acknowledge that imposter syndrome is a real and common issue that many people face, especially when they are just starting a new venture or business.
• Imposter syndrome can manifest as feeling like a phony, doubting your abilities, and seeking external validation.

Challenges of Starting Something New:

• You describe the challenges faced by individuals who are in the early stages of starting a new business or pursuing a different career path.
• It's common for people to question their own expertise and credentials, leading to self-doubt.

Negative Self-Talk and Self-Doubt:

• You highlight the tendency for people to engage in negative self-talk, such as thinking they lack the necessary degrees or expertise compared to others.
• Changing career paths or pursuing a new dream can trigger feelings of insecurity and self-doubt.

Overcoming Negative Thoughts:

• You encourage listeners to challenge their negative thoughts and recognize that they are not being literally called impostors or phonies by others.
• You emphasize that while not everyone may understand or support your goals, it's important not to let the fear of what others think hold you back.

Building Credibility Over Time:

• You distinguish between individuals who genuinely have the skills but are in the early stages of their business and those who may be dishonest about their expertise.
• You focus on addressing the challenges faced by those who are honest about their abilities but are struggling to gain credibility.

Believe in Yourself:

• You stress the importance of self-belief and confidence in the new path or business you are pursuing.
• Believing in yourself is the first step in gaining credibility and overcoming imposter syndrome.

Accepting the Journey:

• You remind listeners that the journey itself, including learning, growing, and forming relationships, is the goal.
• You emphasize the value of helping others solve their problems as part of the journey.

The Approval You Need:

• You express the idea that seeking approval and understanding from friends and family may not always be necessary, and that following your passion and calling is sufficient.

Belief Leads to Influence:

• You emphasize that if you don't believe in yourself, it's challenging to expect others to believe in you.
• Self-confidence is a key factor in making an impact and having influence in people's lives.

The New You:

• You conclude by encouraging listeners to move forward, put in the effort to offer a valuable product or service, and believe that clients will come as a result of their efforts.

In summary, this section offers advice on combating imposter syndrome by believing in oneself, recognizing that the journey is valuable, and not letting external opinions hold you back from pursuing your dreams. It emphasizes the importance of self-confidence and the belief that you can make a positive impact on others.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

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In this section, you address the issue of being stuck in a perpetual learning mode and not taking action to launch a business. Here are the key points from this part of your discussion:

The Learning Trap:

• You describe a common scenario where aspiring entrepreneurs spend a lot of time learning and researching but fail to take concrete steps towards launching their businesses.
• You mention that access to information through platforms like YouTube, Google, and Udemy can sometimes become overwhelming.

Balancing Learning and Action:

• You stress the importance of striking a balance between learning and taking action. While continuous learning is essential, it should not become an excuse for inaction.
• You acknowledge that fear can sometimes drive people to focus on learning rather than doing.

The Ease of Access:

• You highlight the accessibility of information on the internet, where people can learn from anywhere using various devices.

The Need for Action:

• You emphasize the necessity of transitioning from learning to action. Learning alone won't lead to launching a business or getting clients.
• You encourage listeners to evaluate what they've accomplished in the past month and to put the knowledge they've gained into practice.

Commit to Something:

• You urge aspiring entrepreneurs to commit to a specific action, whether it's launching a website, starting a podcast, creating a course, writing a book, or beginning a consulting business.
• You stress the importance of having a plan for success and remind listeners that success is not only personal but also something others want to see them achieve.

Embrace Change and Flow:

• You suggest that being open to change and allowing plans to evolve is part of success.
• You mention examples of people who have ventured into new areas and adapted their paths as they progressed.

Take Control of Your Future:

• You empower listeners by emphasizing that they have more control over their future than they may think.
• You encourage them to pick a date and start something because starting is better than doing nothing.

Learn, Launch, and Measure:

• You advocate for a cycle of learning, launching, measuring results, and making improvements.
• You highlight the importance of confirming that you have something people want to buy through sales and client acquisition.

Get Help and Connect:

• You emphasize that it's okay and beneficial to seek help from those who have experience in areas where you want to succeed.
• You mention your own resources, like e-books and courses, as examples of how others can learn from your experiences.
• You encourage listeners to find trusted individuals who can provide guidance, encouragement, and a plan for moving forward.

You're Not Alone:

• You reassure listeners that they are not alone in their journey, and there are people willing to support and help them succeed.

Offer of Support:

• You invite listeners who feel stuck to reach out for help, offering to work with them to create a plan for moving forward.

In summary, this section emphasizes the need to move from a learning-focused mindset to one of action and practical application. It encourages aspiring entrepreneurs to commit to specific goals, seek help when needed, and recognize that they are not alone in their journey to success.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

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Hey friends and loyal listeners. I’ll be taking a 2 week break from the Podcast while I’m on vacation. After almost 100 episodes, I’m still far from finished talking about one of my favorite subjects…helping people get their online business launched and helping them with both the how to’s and all the tech involved.

Some of the topics I’ve been working on for future episodes are

• Getting past imposter syndrome

• Do something now!

• Confidence beats formal education

• My favorite tools part 2

• Is your dream becoming a nightmare?

• Can an introvert become a successful entrepreneur?

So stay tuned for some of these future episodes and keep the episode ratings and questions coming because I really like to hear from you directly about the content that you’re looking for.

Support this podcast at — https://redcircle.com/small-biz-essentials/exclusive-content

In this episode we hear about how Alexis started his entrepreneurial journey and how he initially started as a consultant in a large firm, but becoming more aware of the needs of both big and small businesses.

He saw others around him that were considered successful, but weren’t able to spend time with their family and friends.

He created his first company called Spidergap, which creates and runs 360° Feedback assessments that help your employees to take action on personal development. But he found that the products and services weren’t meeting the needs of the market as much as he expected and the company was not able to scale up and grow.

Taking what he learned thus far, he created another company called AirManual which helps companies to document processes and procedures to make management more effective and easier.

He was determined to figure out a way to have more personal time for his family by having a business that runs more effectively.

Alexis then explains how he built a team and the problems he had initially because he didn’t have the onboarding processes and procedures in place to help train new employees and make them feel supported.

After the onboading process was created, he was able to have great retention for the new hires. 

Next, we learn about how he was told that he would never be a good manager by someone before he became an entrepreneur, and how he proved them wrong by developing his staff to become great managers themselves.

We end the conversation hearing about how the startup business changed since he launched his first company.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

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Gina started out as a Financial Advisor in 2014 and wondering if she really wanted to do this long term even though she was successful in this role. She had a desire for a different future and wanted to change and grow her skills and take a new path into another career, her vision for how she wanted to live and have a growing business with more control over her time and life.

She learned how to do freelance writing and was able to take on few clients and started her side business as a Virtual Assistant. 

She dispels the notion that VA’s are mostly overseas and work for a very low rate, and found that there are a lot of VA’s in the US that have thriving businesses with US clients.

She explains how she got her first clients through job boards and cold pitches to companies that were hiring and her original pitch techniques and how she recommends pitching now.

Gina tells how to price your services and how to pitch yourself as the solution and also how she shifted from an hourly rate to a weekly rate.

She continues with how she was able to increase her side business rate and eventually quit her day job.

Gina now helps people to become self employed with control over who they work with and what they charge.

Taking things to the next level with professional business coaching and how she created her own course ‘Fully Booked VA’ that includes freelance writing, project management, customer service, tech services and a lot more. Even job leads for the graduates of the course.

You can get more information about Gina Horkey at: www.horkeyhandbook.com and www.fullybookedva.com

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

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In this part of your discussion, you focus on the concept of competition in business and the idea that there's room for everyone, provided they offer value and authenticity. Here are the key points from this section:

Embracing Competition:

• You share a conversation you had with a photographer who questioned the idea of entering a competitive market.
• You draw parallels between various competitive markets, such as burger joints, grocery stores, and pizza businesses, to illustrate that competition is a common feature of life in the United States.

The "More the Merrier" View:

• You highlight the American perspective of "the more, the merrier" in business, emphasizing that competition is welcomed and encouraged.
• You reference Elon Musk as an example of an entrepreneur who doesn't mind other businesses copying his work, as it leads to more quality products for consumers.

Consumer Choice:

• You ponder why consumers choose one product or service provider over another and how these choices are influenced by personal preferences and needs.
• You share your experience with a business coach, Mike Kim, who became your favorite because of the quality and quantity of free content he provided and his likable personality.

Mike Kim's Success:

• You discuss how Mike Kim beats his competitors by offering quality content and being genuine in his desire to help people.
• You emphasize the importance of being oneself and showcasing one's personality when creating content to connect with an audience.

Is There a Limit?:

• You question whether there can be too many businesses of a certain type in a niche and encourage entrepreneurs not to assume this without trying.
• You suggest that market volume should determine whether there's a limit to the number of businesses in a niche.

There's Space for One More:

• You express the belief that there's almost always space for one more business, especially in the online space, as long as it offers value and quality.
• You stress that there can never be too much of a genuine individual or brand.

Inspiration and Motivation:

• You inspire entrepreneurs to get their products, services, and content out there, emphasizing that the world needs their contributions.
• You encourage people to be a force for change in the world and remind them that they are needed by others.

Embracing Competition:

• You conclude by asserting that competition, far from being a threat, can make businesses better and that people are waiting to pay for valuable products and services.

In summary, this section emphasizes the importance of embracing competition, providing value, and being authentic in the business world. It encourages entrepreneurs to overcome any fear of competition and contribute their unique perspectives to the market.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

Support this podcast at — https://redcircle.com/solopreneur-success-path/exclusive-content

In this part of your discussion, you touch upon the importance of having a dream and the journey of transitioning from a traditional job to self-employment. Here are the key points from this section:

Having the Dream:

• You acknowledge the significance of having dreams and ambitions for a better life.
• You reflect on the fact that not everyone finds it easy to dream big or pursue their aspirations.
• You emphasize the importance of dreams as a driving force behind personal growth and success.
• You mention the role of the United States' founding principles, rooted in the dream of a better life, as an example of the power of dreams.

Getting the Courage to Act:

• You describe the moment when individuals reach a breaking point in their current situations and feel the need for change.
• You highlight that the decision to act is often motivated by personal happiness and the desire for a better life.
• You share your personal experience of quitting a job in pursuit of personal well-being and happiness.

Making the Leap:

• You discuss the initial excitement and adrenaline rush that come with taking the leap into self-employment.
• You note that the transition to self-employment is often motivated by the pursuit of personal happiness rather than solely financial gain.
• You highlight that while the initial period can be exhilarating, there may be challenges ahead.

Too Much Free Time:

• You address the challenges of managing one's time and maintaining focus when transitioning to self-employment.
• You note that the newfound freedom can lead to distractions, such as television or food, that were not issues in a traditional job.
• You emphasize that focus and discipline are crucial for building a successful business.
• You mention that without sales, there may come a point when bills need to be paid, which can be a financial challenge.

How Do I Focus?

• You discuss strategies for maintaining focus and productivity, such as setting hard deadlines for specific tasks.
• You acknowledge the multitude of tasks and areas to focus on when running a business, which can be overwhelming.
• You emphasize the importance of not just being busy but rather working on meaningful tasks that contribute to the business's success.
• You share your personal approach to time management and delegation.

Getting Help:

• You encourage seeking assistance from interns, virtual assistants (VAs), coaches, or hiring staff when necessary.
• You mention the services you offer to assist other small business owners and non-profit organizations in various aspects of their businesses.
• You stress that entrepreneurs don't have to do everything themselves and can delegate tasks they dislike or are less skilled at.

The Importance of Focus:

• You highlight the significance of focus for self-employed individuals to overcome distractions and achieve their goals.
• You use the analogy of different modes of travel to emphasize the importance of choosing the right approach for efficiency.
• You offer various options, including DIY, DWY (Done With You), and DFY (Done For You), to help entrepreneurs reach their goals efficiently.

In summary, this section addresses the importance of dreams and the journey toward self-employment, emphasizing the challenges and distractions that may arise along the way and offering insights into maintaining focus and seeking assistance when needed.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

Receive weekly tips and perspective emails from Tom on having a professional online business HERE.

www.tomclairmont.com

Support this podcast at — https://redcircle.com/solopreneur-success-path/exclusive-content

In this part of the discussion about the 7 P's to profitability in your personal brand business, you cover the remaining four steps: Product (Service), Packaging (Pricing), Pitch, and Partners. Here are the key points from this section:

Product/Service:

• You emphasize the importance of having something to sell in order to profit from your personal brand business.
• You mention that you primarily sell labor and services in small business startup coaching as well as digital downloads of documents.
• You suggest that whether you sell a product or service, you need to position it correctly in the market, which you will discuss further.

Marketing Strategies:

• You stress the importance of setting marketing goals and objectives as part of your marketing plan.
• Defining your target audience, including their demographic characteristics, helps in tailoring your marketing efforts.
• You mention that researching marketing tactics is crucial, considering the wide range of available options.
• The planning phase involves selecting the marketing tactics and channels that align with your goals and target audience.

Packaging (Pricing):

• You briefly introduce three ways to price products and services: product-based pricing, value-based pricing, and hourly pricing.
• For product-based pricing, you discuss pricing tiers based on the market's willingness to pay.
• You explain that value-based pricing considers the value and return on investment that a client receives.
• You mention that pricing options should be thoughtfully considered and related to the time and effort you invest in delivering the product or service.
• Payment terms can vary, from 100% upfront to partial payments at various project milestones.

Pitch:

• You stress the importance of quality copy and clear messaging in marketing materials.
• Engaging titles and high-quality images are crucial for grabbing the audience's attention.
• You advise that the pitch should align with the content or message to maintain consistency and clarity.
• You recommend seeking guidance from Martin Barnes, the Pitch Coach, for refining your pitch.

Partners:

• You clarify that in this context, partners refer to a team of professionals rather than business co-owners.
• Building a reliable team to handle critical tasks beyond your expertise is essential for business success.
• You mention the importance of knowing your "zone of genius" and delegating tasks that others can handle.
• Recommending others in your network for services you don't offer can build trust and reputation.

Overall, this section provides valuable insights into product/service development, pricing strategies, effective marketing, and the importance of building a supportive team for your personal brand business.

If you have questions, or just want to talk about your situation for a bit, you can set up a free 30 minute discovery call by clicking on the calendar link on the website at www.tomclairmont.com

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

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