Solutions Delivered

The change in the White House means change for law firms, too. Karen Dunn, who has served in all three branches of government and is now a litigation partner at Paul Weiss, discusses with Michelle Murray in this edition of Solutions Delivered, the PP&C Consulting podcast, what the legal industry can expect from the Biden Administration’s policies and programs. Which practice areas are likely to experience increased demand? What will be the impact on regulatory enforcement, investigations and legislation? 

Good2BSocial’s Guy Alvarez, one of the early advocates of digital media as a marketing tool for law firms, joins PP&C’s Michelle Murray and Tom Mariam for a wide-ranging discussion of trends in digital marketing for law firms in this edition of Solutions Delivered, the podcast of PP& Consulting. Find out which digital marketing tools are – and will be – most effective in 2021 as lead generators, how to turn digital marketing initiatives into revenue, and how to measure successful campaigns.

More and more law firms are taking an account-based approached to marketing: expanding their business by expanding the scope of their work for existing clients. PP&C’s Michelle Murray and Good2BSocial CEO Guy Alvarez discuss, in this edition of Solutions Delivered, the podcast of PP& Consulting, how firms are evaluating their client base to determine which accounts are generating the most revenue and could potentially buy even more legal services from their firms.

Law firms are entering the second year of the pandemic trying to determine costs and revenue with foresight for Year 2 based largely on hindsight from Year 1. PP&C’s Yolanda Cartusciello and Jeff Miller discuss, in this edition of Solutions Delivered, the podcast of PP& Consulting, how law firms are likely to spend their financial resources and where they may cut back. They’ll discuss how the only certain thing is uncertainty and the impact of not knowing if and when firms will return to their office space.

Most law firms survived - and many even thrived - during Year 1 of the Pandemic. But what challenges will law firm executive directors have to confront as we move into Year 2? PP&C’s Yolanda Cartusciello discusses what law firms will be facing in 2021 with Scott Cocker, executive director of Modrall Sperling, on this edition of Solutions Delivered, the podcast of PP&C Consulting. How should firms handle a return to the office and other key issues such as morale, vaccines, office space, budgets, and branding?

What is the best way for law firms to differentiate themselves? Start with the client experience. PP&C’s Michelle Murray shares with Tom Mariam what law firms can do to make their clients comfortable and satisfied from start to finish and want to come back for more.

Michelle discusses the significance of pleasantly surprising the client throughout the journey, and shares some examples including what lawyers can learn from the Ritz Carlton and Nordstrom’s, as well as the importance of client feedback.

PP&C’s Yolanda Cartusciello discusses the importance of client feedback, and what clients are saying, with the man who talks to law firm clients more than anyone: David Burgess, publishing director at Legal 500.

Find out why “the journey is as important as the destination” for lawyers and why “human skills,” especially listening, are a “differentiating factor” and even more critical to success than legal skills. What do clients most want their lawyers to know and understand? How do you get proper feedback?

Solutions Delivered, the podcast of PP&C Consulting, rings out the old – and rings in the new – year with a panel discussion featuring our own consultants Yolanda Cartusciello, Bob Robertson, Michelle Murray, & Tom Mariam with 2020 hindsight and 2021 vision.

What were the new trends most impacting law firms last year? Which ones will carry over into – and beyond – the new year? Did the pandemic change the world of law firms temporarily – or forever? What will be the keys to success in the new dynamic?

Solutions Delivered, the podcast of PP&C Consulting, gets into the holiday spirit by presenting “The Holiday Turkey Approach to Campaign Marketing” with senior consultants Tom Mariam and Michelle Murray.

Preparing a marketing campaign is similar to preparing a turkey for Thanksgiving, Christmas, or any other occasion: you put a lot of work into it for the original meal but then reap the benefits by serving it many different ways into the future, just as campaigns can reach targets in many different forums.

This edition of Solutions Delivered, the podcast of PP&C Consulting, discusses business plans at law firms for practice groups and individual lawyers, as well as the firm itself.

PP&C’s Michelle Murray talks about their importance, what makes them effective, and how to engage lawyers in the process with Samara Abrams, Business Development Director at Shearman & Sterling, and Lauren Piccolo-Ingram, Managing Director for Client Development at Goodwin Procter. Get the best practices on practice group BD.