Connor McKnight speaks with Rich Kleinman, Head of US Research and Strategy at Lasalle Investments, about disruption in the retail space due to Covid-19.

Covid-19 has not only reduced retail revenue, but it has significantly accelerated retail disruption. Retail revenues are down, leaving some tenants unable to meet their obligations. This presents a challenge for landlords as they grapple with the need to balance short term options, long term strategy and the difficult externalities presented by the pandemic. Additionally, tenants have decisions to make: do they pay their rent, renegotiate or perhaps even close their doors? Rich explains the dynamics of the relevant stakeholders, including from the tenant perspective. This is a ubiquitous problem that impacts not only retailers across the globe, but also the communities these retail centers occupy. 

How can governments and community leaders enhance their communication strategy during crisis like the Covid-19 pandemic? Entities around the globe are challenged to motivate the public to act for the greater good yet few seem to be applying scientific rigor in crafting communications.

Erez Yoeli, from MIT Sloan School of Management, is interviewed by Afroze Ali, strategist and author, about three key insights to drive a more effective communication strategy:

1) Communicate the benefit to the community

2) Make the ask unambiguous, categorical ,and concise

3) Generate the impression that others expect compliance

This discussion is beneficial for public health departments, community leaders, brands and more.

For a more detailed discussion, please visit the full paper here. 

Erez Yoeli

LinkedIN

Afroze Ali

LinkedIN

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