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In recent years, creativity in football has become a hot topic. Many fans, coaches, and analysts have noticed that the modern game, while faster and more tactically advanced, sometimes feels robotic. Players follow strict systems, teams recycle familiar patterns, and moments of genuine spontaneity feel rare.

Ian McCall has taken an in-depth look at this topic and provided a full presentation that provides insight and ideas on what coaches can do to design environments that keep creativity alive. In this interview, he looks at the following:

- Has football become too efficient and lost its creative spark?

- The difference between individual, collaborative, and collective creativity.

- How data, structure, and business pressures are shaping the modern game.

- Why society and education systems also impact creativity on the pitch.

- The role of coaches in creating safe environments for risk-taking.

Practical ideas to design training that fosters imagination and spontaneity.