Solving for B°

Because of today’s quickly evolving technology, there is a lot of confusion between branding and marketing. In this episode of the Solving for B podcast, BrandExtract President and CEO, Bo Bothe, Brand Strategist, Elizabeth Tindall, and Director, Marketing Communications, Laura Puente dive into the difference between branding and marketing and discuss why your marketing can evolve with industry trends while your brand remains the same.

In the inaugural episode of the Solving for B podcast, BrandExtract co-founders and members of the creative team dive into how we create brand believers. As branding experts, our team defines the relationship between brand knowledge and brand belief. You’ll learn about why making brand believers is crucial for your success and our process of creating brands that audiences believe in. We’ll also talk about the role belief plays into the BrandExtract brand.