Somewhat Mobile

Somewhat Mobile

By Adam BlackerBusiness
Download on the App Store

Somewhat Mobile episodes

  • SM_26: A regrettable asparagus color sweatsuit
    This week the crew is joined by the brew, more specifically the writer of Morning Brew's Retail newsletter, Halie LeSavage. We discuss which retailers' apps are on Halie's phone and what threshold has to be met for someone to download a retailer's mobile app. We also delve into early holiday trends, how to best execute on marketing pushes, and the oddest item Halie has ordered since the pandemic started.
    27 min
  • SM_26: Forging ahead

    Christopher Radtke, Senior Director of Content at Braze joins Adam and Madeline this week to review the sights and sounds of Braze's customer engagement conference, Forge. Forge touched on many hot topics in tech today but focused on how brands like Burger King and HBO are connecting with customers in meaningful ways. Learn from them and don't be that annoying, irrelevant brand. 

    Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive

    27 min
  • SM_25: Keeping it casual

    Adam & Madeline are joined by Boombit's VP of Publishing, Jon Hook. Jon explains to Adam that Idle games are not in fact worthless creations before giving his take on the future of hypercasual games. He also explains the myth of hybridcasual games, how Boombit's publishing strategy differs from its competitors, and shares advice for devs looking to have their game published.


    Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive

    31 min
  • SM_24: Mulan did great for Disney+, not good enough

    Adam & Madeline get planetary before diving into Disney+ and its performance results in light of Mulan's $29.99 release. Stick around for a game of 3 of a kind and try to guess the answers! Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive

    20 min
  • Is Hinge designed to be deleted?

    Adam & Madeline set out to answer the ultimate question for app data geeks: is Hinge designed to be deleted like they advertise? Adam shares the answer, plus gives a complete rundown of the dating app market. Then our hosts test their app knowledge, and their friendship, in a never-before-played game. Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive

    37 min
  • SM_22: Moving on out

    Senior Publishing Manager, Erwann Thébault of Homa Games joins Adam and Madeline [11:11] to talk about their hypercasual games business model and what makes a great hypercasual game. Erwann even teases that there may be some non-gaming app launches from Homa coming soon. We also discuss Zillow leading a growing group of real estate apps amid today's hot real estate market.

    Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive

    42 min
  • We're back

    Adam and Madeline are back and will be bringing you a podcast (and video podcast) twice a month. Might up it to once a week in time. On this episode we go over TikTok competitors and what their reviews all have in common. We also touch on news surrounding Disney's digital kingdom.

    Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive

    26 min
  • The current that won't take you under

    We're joined by Adam Hadi, VP of Marketing at Current, a fast-growing mobile bank. Adam's goes over his non-traditional background as it relates to banking and dives into who Current's user base is. We then learn how his team is able to acquire these users and the role push notifications play in Current's mobile app.

    Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive

    26 min
  • The Current that won't take you under
    We're joined by Adam Hadi, VP of Marketing at Current, a fast-growing mobile bank. Adam's goes over his non-traditional background as it relates to banking and dives into who Current's user base is. We then learn how his team is able to acquire these users and the role push notifications play in Current's mobile app. Craving more? Sign up for our weekly Friday morning newsletter here - https://engage.apptopia.com/apptopia-newsletter-signup-0
    26 min
  • Let's make a deal

    We’re discussing the latest news in mobile: Amazon Prime Video and Apple strike an in-app purchase deal, Facebook’s latest experimental apps, IGTV and fishing apps are on the rise! We also explain why Rick and Morty is the most powerful piece of content for Adult Swim's mobile app.

    Here’s the rundown:Introduction. [1:33] Mobile News Review. [9:18] This week on Apptopia. [22:47] In or Out. Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive

    31 min

About Somewhat Mobile

From the publisher's feed

We discuss the latest in the mobile app economy... and really anything else that comes to mind