Say hello to Kate Hamilton. She co-runs Sonder & Tell - a brand strategy and story agency fighting for words to be considered as early as possible in the brand building process. Working with the likes of Rude Health, Mindful Chef, Bumble and AirBnb, they help brands find their voice and tell their story. Their newsletter, The Word, floods copywriters' inboxes all across London and the world. They believe that when it comes to brand building, the words often take a back seat. An afterthought from brands and agencies who jump straight to visuals and leave tone of voice to the last few pages of the brand book. But brands are like people and words are how we communicate. Think about it - we all have those friends who orchestrate a dinner party with great tales and stories. Those friends who speak so eloquently that we can't help but stop and listen. So why should brands be any different? In this episode we go deep into the power of words, the unexpected things they can do for your business and how we can all up our copywriting skills (myself included).