What does it take to innovate in an industry steeped in tradition while staying true to its roots? This week we had the pleasure of interviewing Sondre Eide, the CEO of Eide Fjordbruk, and widely recognized as the “Elon Musk of Salmon Farming.” Sondre shares his journey from growing up on the family farm to the company developing their Michelin-starred seafood venture, unpacking how the core values of folk, fish, fjord, and future guide his work and inspire the next generation of aquaculture leaders. Tune in for a conversation that blends legacy, innovation, and an unshakable passion for sustainability.

For more aquaculture insights, head to our Fish n’ Bits blog.