test

5 key pillars: generate immediate value, gain senior support, fostering interaction, create experts, build momentum organically. Key questions for building your Innovation capabilities: metrics, advancement of corporate strategy, employee empowerment, domains of innovation, fit with infrastructure, opportunity creation.

Elements: hypothesis, variables, validity, biases, measurability, usability. A story. Concept test.

Consistently bringing in outside ideas, biases and knowledge gaps, understanding the impact of trends

strategies for better brainstorming, vetting your new ideas

primary research, whom to talk to,

5 t's of successful strategy, marvel, skeleton business plan, sorting initial ideas into three categories

Traditional view of competition, competing against non consumption

Value-based pricing strategy , Uber, differentiated solution

Obstacles to adoption. Obstacles to use.