Let’s be honest — today’s Marketing Cosmetics session was a bit chaotic.The internet had other plans, Zoom froze mid-sentence, and I’m convinced someone’s cat was presenting for at least three seconds.

But here’s the thing: in between all that buffering, something powerful happened.

We cracked open the single most under-rated marketing weapon for 2026.And it’s not a viral trend, a shiny funnel, or a paid ad.

It’s email.The quiet powerhouse that’s still outperforming every platform you scroll through.

Before we go any further, a little insider moment.If you’re reading this, it means you’re part of my community — and that matters.

The Marketing Cosmetics flagship program sells for R32,000, but because you’re already on my email list, you qualify for exclusive IN10TIONAL Access Pricing — R14,000 for the full 5-month program.

And if you’re already enrolled, you get insider access — which means anyone you personally bring into the February intake can also join at R14,000 instead of the standard R32,000.

This is my way of saying thank you for being part of the ecosystem we’re building — one that rewards loyalty, leadership, and foresight.

Because you didn’t just follow the brand.You belonged before it became a trend.

The Real Truth About Where Growth Is Happening in 2026 (Yes three months from now)

Social media builds awareness.Email builds relationships.

Your follower count might make you feel famous —but your email list makes you money.

In 2025, businesses are earning R37 for every R1 spent on email marketing (HubSpot 2025). That’s a 3 700% ROI — better than TikTok, Meta ads, or influencer collaborations combined.

And before you assume email is “old-school,” let’s kill that myth right now:78% of Gen Z and Millennials actually prefer brand communication via email because it gives them control. They open it when they want.

That’s the difference between attention and in10tion.

🚀 Enrollment Window now open for the February 2026 Cohort.

What We Covered (and Why It Matters for You)

Inside today’s live session — the slightly wobbly one — we broke down the entire ecosystem for your 2026 marketing plan:

1. Building your list — the right way.You don’t buy followers; you build trust.Interactive lead magnets like quizzes and templates are outperforming static PDFs by 41%.

2. Designing campaigns that convert.Rule of one: one email, one message.Within three seconds, your reader should know what you’re offering and why it matters.

3. Automation and AI.Tools like HubSpot AI, Mailchimp AI, and Klaviyo now predict send-times based on behaviour.Brands using AI-timed sends are seeing 12–18% higher open rates.

4. Measuring success.Forget open rates — privacy changes made them unreliable.The new gold standards: click-through rate, conversions, and engagement per subscriber.

Top performers right now hit 5.5% CTR and unsubscribe rates under 0.3%.

Marketing Cosmetics is the answer for brand, sales and marketing! Learn it. Build it. Launch it in 3 months, starting this February. Have your full marketing strategy done in 12 sessions — with expert help at every step.

Thanks for reading 10 IN10TIONAL Minutes with Janine! This post is public so feel free to share it.

The Integration Most Brands Miss

Here’s where most marketers fall flat — they treat social media and email like divorced parents fighting for custody of your customer’s attention.

Stop that.

Your customer doesn’t experience your brand in silos.They see your Instagram post, click your link, land on your site, download a freebie, and open your email — all within minutes.

That’s one continuous story.

So, here’s how to keep it consistent:

* Email: the full story

* Instagram: the visual hook

* TikTok: the behind-the-scenes

* LinkedIn: the insight post

This is called content synergy.When your message sounds the same across platforms, your audience doesn’t just remember your post — they remember you.

What This Means for 2026

The next wave of growth isn’t about chasing algorithms — it’s about owning your ecosystem.

You can’t control social platforms, but you can control your inbox, your data, and your relationships.

Social media is your megaphone.Email is your handshake.

When you use both with IN10TION, you don’t just get seen — you get remembered.

Your Next Step

If you loved this insight, this is just one of 12 full sessions inside the Marketing Cosmetics program — where we teach entrepreneurs how to turn strategy into sales, systems, and scale.

🚀 Enrollment Window now open for the February 2026 Cohort.

Build your brand with substance.Market it with IN10TION.And let your results speak louder than the algorithm.

Get full access to 10 IN10TIONAL Minutes with Janine at janinedocabo.substack.com/subscribe