Business trends are everywhere this time of year—but not all of them are worth chasing. In this episode, co-hosts Gwen Bortner and Tonya Kubo break down the top business trends that will shape 2025, from AI and automation to human-centered leadership and simplicity over scale. Together, they unpack what’s hype versus what’s helpful, sharing practical decision-making criteria to help you focus on what truly builds your business instead of what breaks it. Whether you’re tempted by the next shiny tool or simply want clarity for the year ahead, this episode will help you lead with discernment, strategy, and confidence.