The key to a successful digital marketing campaign is diversity. Whether you already have a marketing campaign, or you’re just now jumping on board, there are always new ways to improve your marketing strategy.

On today's podcast, we are looking at 3 ways to diversify your marketing strategy. 

Here are the 3 points covered: 

• Leverage paid advertising  

• Start building long term strategy  

• Host a webinar

There are so many websites on the internet and you as a business need to stand out from the crowd. Using a theme or builder won’t do you justice, nor will it make it easy to come out on top of your competition. Bespoke websites are built from the ground up specifically to serve the needs of your organisation and your users.

On today's podcast, we are looking at the advantages of bespoke website development.

Here are the 3 points covered:

• Tailored to your business

• Better performance

• More secure

Entrepreneurship is hard. It requires consistent discipline, and confidence in yourself. The foundation of all success is having the right habits in place. They make sure you stick to a routine and keep you disciplined so that you do the things that need to be done. 

On today's podcast, we are looking at daily habits all entrepreneurs should have

Here are the 3 points covered: 

• Set a routine & stick to it 

• Remind yourself of your goals 

• Practice a skill

To help you prepare your business for the new year, it's important to keep on top of the latest trends in both marketing and websites, which set to make an impact in 2021.

On today's podcast, we are looking at topics to follow in 2021

Here are the 13 points covered: 

• Conversational marketing 

• Machine learning paid search 

• Social commerce 

• Local SEO 

• Marketing automation 

• Progressive Web Apps (PWA) 

• Chatbots 

• Single-page Websites 

• Single-page Apps 

• Static web page 

• Internet of Things 

• Mobile-First Design 

• Smart content loading

From all of us at SOS Creativity we wish you a Merry Christmas and a happy new year!

If you need some help or would like a free consultation, visit www.soscreativity.co.uk/book-a-consultation/, give us a call on +441613270427 or email us at [email protected] and a member of our team will be happy to help.

Word of mouth marketing (WOM) is a natural part of the buying cycle, and in an era where customers are more likely to search for information online when making a purchase, it’s also one of the most reliable ways to build loyalty for your company

On today's podcast, we are looking at word-of-mouth marketing

Here are the 3 points covered: 

• 74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions - https://www.bigcommerce.co.uk/  

• People are 90% more likely to trust & buy from a brand recommended by a friend - https://www.invespcro.com/ 

• 63% of social media users believe consumer reviews are number 1 https://cim.co.uk/

LinkedIn is the largest business-oriented networking website geared specifically toward professionals. Using LinkedIn to generate leads can be a pretty straight forward process  — if you’re willing to invest a little time sharing your expertise and thought leadership.

On today's podcast, we are looking at how to utilise LinkedIn to generate leads

Here are the 3 points covered: 

• Answer targeted questions in your expertise area  

• Develop a content posting strategy and stick to it  

• Include an effective call to action at the bottom of every post

Motivation can give you that extra push to get something done, but it doesn't always come when you need it. If you're struggling to start or complete a task, give yourself some encouragement to keep going.

On today's podcast, we are looking at smart & simple ways to motivate yourself

Here are the 3 points covered: 

• Reduce daily distractions  

• Find the optimism  

• Compete in a friendly way

Making the jump to hire a company outside of your own to help with marketing is a big decision, but not all agencies are the same and you have to make sure that you hire an agency who aligns with your goals to ensure you make the best decision for your brand.

On today's podcast, we are looking at what to look for when hiring a digital marketing agency.

Here are the 3 points covered: 

• Determine what services you want 

• Find an agency that fits your budget 

• Look for an agency with experience and proven results

There is no better or more cost-effective way to advertise your business than on the World Wide Web. The trick though isn’t just having a website, it’s developing the right website and updating it regularly and consistently.

On today's podcast, we are looking at signs your website needs updating.

Here are the 3 points covered: 

• You don’t want to give out your website URL

• Your site is over 3 years old 

• Your site isn’t generating sufficient leads or conversions