A website that delights new or returning customers is likely to perform better than one that does not. As your buyers’ behaviour on the web continues to evolve, you can’t afford to overlook the importance of website load speed.

On today's podcast, we are looking at why your website speed is important

Here are the 3 points covered:

• Boosts your Google rankings

• Improves user experience

• Better conversion rates

A well-designed landing page can greatly increase conversions for your campaigns. Rather than directing visitors from those sources to your general website, you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.

In today’s podcast, we are looking at what makes a good landing page

Here are the 3 points covered:

• Consistent messaging

• Clear call-to-actions

• Simplicity

Content marketing is at the heart of the most successful digital marketing campaigns. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads.

In today's podcast, we are looking at why is content marketing important

Here are the 3 points covered: 

• Content fuels SEO 

• Content drives your social media strategies  

• Content helps you nurture & convert leads

Chancellor of the Exchequer Rishi Sunak has delivered the 2021 UK Budget, extending several coronavirus support schemes and outlining plans for the country’s post-pandemic recovery.

On today's podcast, we are looking at March Budget 2021

Here are the 3 points covered:

• Do what it takes to support

• Begin fixing the public finances

• Begin the rebuilding work

Local SEO is the process of optimizing your business to improve its visibility in local search results on Google. Why does this matter? Because local consumers are actively looking for products/services close to them.

On today's podcast, we are looking at 4 local SEO tips for 2021

Here are the 4 points covered:

• Create a Google my business page

• Target local keywords

• Take time top build inbound links

• Manage your reviews

It's no secret that the world of buying and selling online is constantly changing.

Keeping up with the latest and greatest trends in digital commerce can be hard, so here are some tips and tricks to help.

In today’s video, we are looking at tip and tricks for effective social commerce in 2021

Here are the 3 points covered:

• Choose the right platforms

• Encourage people to review and share your business

• Make it exclusive to the platform

More and more businesses are adopting digital transformation to modernize customer communication and improve internal processes. With the increasing popularity of messaging and social media platforms, chatbots are now the centre of business messaging. While some chatbots are designed to answer basic questions, others are programmed to understand even complicated requests.

In today's podcast, we are looking at 3 reasons your business should be using chatbots.

Here are the 3 points covered: 

• 24-hour availability  

• Personalised experiences    

• Increased customer interaction

Don't forget to check out our conversational marketing video - https://youtu.be/zeDOAqW9-1o

A one-page website works similarly to a landing page, in that it contains everything relevant to your product or service without needing to click elsewhere. More and more companies are choosing them over, elaborate multi-page sites to meet the needs of their businesses.

In today’s video, we are looking at 3 benefits of having a one-page website.

Here are the 3 points covered:

• Better load speed

• Higher user engagement & conversion rates

• Making changes to the site is much easier

Don't forget to check out our 13 topics to follow in 2021 video: https://youtu.be/0_pRBzD6yQA

Conversational marketing is a highly personalised approach to engaging with your website’s visitors, usually in real-time. Having this one-to-one interaction is vital for any company who want to build relationships with their customers, as it makes customers feel listened to and helps build trust.

in today's podcast, we are looking at 3 key benefits of conversational marketing

Here are the 3 points covered:

• You create a more human buying experience

• You shorten your sales cycle

• You convert more leads & better

For your business to be a success, a website that ranks high with search engines helps a great deal. Understanding SEO is crucial to significantly increase your traffic and brand awareness. With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.

On today's podcast, we are looking at how to be smart with your SEO.

Here are the 3 points covered: 

• Write unique and relevant content  

• Link to other sites with relevant content   

• Use readable and meaningful URLs only