SOS Creativity FM

If you're thinking about rebranding any aspect of your business, you know it involves a lot of preparation and careful planning. Whether you're changing your marketing message, your logo, your website layout or even your name, you must clearly establish your new brand identity.

In today’s podcast, we are looking at 3 key components of rebranding.

Here are the 3 points covered: 

• Your brand mission and values  

• Your logo  

• Your brand guidelines

You’ve heard it a thousand times – ‘content is king’.  When executed properly, the benefits of content marketing can help scale your business and contribute to real growth.

In today’s podcast, we are looking at 3 reasons why content marketing isn’t working for you.

Here are the 3 points covered: 

• You’re overlooking important channels  

• You’re sticking to one tactic  

• You’re not having any fun with it

While there is no one winning formula for business success, there do seem to be character traits that most successful business owners share.

In today’s podcast, we are looking at 3 personalities successful business owners must-have.

Here are the 3 points covered: 

• Technician  

• Manager 

• Entrepreneur

Your business is only as good as the employees you have on board. When your employees are excited about your business and motivated to do their best, you will find success. By equipping your workforce with the tools and strategies they need to do their jobs well, you will enjoy several benefits.

In today’s podcast, we are looking at why now is the time to invest in your employee's personal development.

Here are the 3 points covered: 

• It helps you create promotable employees 

• Boost employee job satisfaction 

• Investing in future business success

When your company is in growth mode, you might feel empowered by the exciting changes you're bringing to your organisation. The rapid expansion of a business, especially one that is a start-up or a small business, can cause negative effects in the short term as well as in the long term.

In today’s podcast, we are looking at warning signs your business is growing too fast.

Here are the 3 points covered: 

• You have a lack of systems to manage & support growth  

• Your resources are stretched too thin 

• Your quality standards aren’t being met

There are many ways you can damage your ranking. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.

In today’s podcast, we are looking at 3 things that can damage your website's ranking.

Here are the 3 points covered: 

• Your website includes duplicate content 

• Creating lots of low-quality links to your site 

• Your website speed is too slow

You may have the best content in the world but if your strategy doesn’t have clear, measurable goals and a good understanding of the target audience, chances are that your campaign will fail.

In today’s podcast, we are looking at 2 mistakes to avoid in your next marketing campaign.

Here are the 2 points covered: 

• Not creating landing pages     

• Ignoring the data you collect

A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort.

In today’s podcast, we are looking at 3 things to avoid when creating your brand.

Here are the 3 points covered: 

• Not being consistent     

• Not creating strict brand guidelines  

• Not understanding the power of your brand

When it comes to creating a design that boosts conversions and generates revenue, many businesses continue to struggle. Your website needs to be appealing and functional.

In today’s podcast, we are looking at 3 things you shouldn’t have on your website.

Here are the 3 points covered: 

• Spelling or grammatical    

• Broken links 

• Low-quality images

Mistakes in business are inevitable, but certain ones can lead to their complete downfall. Sometimes it only takes one wrong move to destroy something you’ve built up.

In today’s podcast, we are looking at mistake’s start-up businesses make.

Here are the 2 points covered: 

• Undervaluing your products or services   

• Taking your foot off the pedal