Coming up with creative content ideas on a regular basis is not an easy task. Taking time to develop your ideas for creating content will ensure that your content is targeted and will achieve your goals, for your business and your audience.

In today’s podcast, we are looking at how to generate effective content ideas  

Here are the 3 points covered:  

• Answer questions from Quora   

• Research your competitors    

• Analyse your SEO efforts

It’s no surprise that social media is super important when it comes to your business. Social media is how you connect with clients and potential customers; it’s how you give your company and brand that authentic personal touch. Still, to become an expert on social media, you’ll have to go further than posting content randomly without a strategy.

In today’s podcast, we are looking at the 3 habits of successful social media experts.

Here are the 3 points covered:  

• They utilize the different social media platforms in different ways  

• They track & analyse the important data  

• They engage & connect with their customers

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. In order to pull off successful reactive marketing pieces, you have to be quick off the mark.

In today’s podcast, we are looking at the rise of reactive marketing  

Here are the 3 points covered:  

• Increase relevancy & reliability  

• Increase engagement    

• Build brand awareness

For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known. This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue.

In today’s podcast, we are looking at the common reasons your website traffic is dropping 

Here are the 3 points covered:  

• Page load speed 

• Server issues    

• Missing domain security

With so many tasks to do at hand, entrepreneurs may often find themselves not having enough time to accomplish it all within a 24-hour time frame. It’s crucial you maximize every second of every day.  

In today’s podcast, we are looking 3 secrets to becoming a more productive entrepreneur

Here are the 3 points covered: 

• De-prioritise non-essential activities  

• Ace your morning  

• Learn the art of saying no

Marketing principles guide your marketing strategy and help your business stand out from the competition. It encapsulates your entire business’s approach to gaining customers. If your marketing strategy is too narrowly focused on any one aspect, it misses the point.

In today’s podcast, we are looking at the principles of marketing

Here are the 3 points covered:  

• Create awareness 

• Drive conversions   

• Focus on retention

Email marketing proves time and time again to be one of the most effective avenues in digital marketing. While some think email is a declining channel, it can be a very effective marketing tactic. The right strategy provides recipients with more information than a simple print advertisement, with minimal intrusion into their daily lives.

In today’s podcast, we are looking at how to master your email marketing strategy.

Here are the 3 points covered:  

• Streamline your subject lines 

• Ensure your emails are mobile-friendly  

• Personalise your campaigns

Everyone, from professional marketers to small business owners, makes marketing mistakes. But even if you make some mistakes, you should be ready to learn from them, by discovering more about your audience and what exactly works for them.

In today’s podcast, we are looking at digital marketing mistakes to avoid.

Here are the 3 points covered:  

• Targeting the wrong keywords 

• Wasting money on PPC 

• Avoiding hard work

Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate your business and stand out?

In today’s podcast, we are looking at how to increase my online sales.

Here are the 3 points covered:  

• Improve your digital marketing efforts 

• Improve your SEO efforts 

• Improve your website navigation

Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate your site. The better your site structure, the better your chance of ranking higher in the search engines.

In today’s podcast, we are looking at why is website structure important for SEO?

Here are the 3 points covered: 

• It helps Google understand your website 

• Better user experience   

• Influences your brand’s site link