Sought After Educator

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The podcast discusses the effectiveness of using chatbot automation for Instagram marketing strategies. The host explains how influencers and business owners are using chatbots to automate Call-To-Actions (CTAs) on Instagram to build engagement and move audiences to other owned platforms. The podcast dives into the concept of a 'visibility ecosystem', which leverages visibility opportunities to deepen relationships with audience and establish authority. Benefits of using chatbots include removing friction in the customer journey and improving engagement. The host emphasizes the importance of meaningful interactions, over mere likes or comments, to grow a business and attract clients. Some applications of chatbot automation highlighted include promoting content like podcasts, blogs, webinars, application forms, and low ticket offers. The conversation also focuses on 'quiz funnels' within chatbot automation as a powerful type of lead generation strategy and provides concrete examples of its application. The host further assures listeners about customer satisfaction with chatbot experiences, and stresses on the tool's potential to improve community experience.

00:00 Introduction to the Podcast

00:03 Understanding Chatbot Automation

01:55 The Power of Visibility Ecosystem

02:38 The Role of Social Media in Business Growth

03:28 The Benefits of Chatbot Automation

06:05 Exploring the ManyChat Tool

07:32 The Impact of Chatbot Automation on Instagram

08:28 The Importance of Connection in Automation

10:49 The Anatomy of a ManyChat Quiz Funnel

18:25 The Power of Segmentation in Email Marketing

29:15 Conclusion and Final Thoughts

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Connect with Michelle

Marketing is changing FAST and in 2024, things are gonna keep changing. Don’t worry though, we’ve got you covered when it comes to how to show up online effectively and in a way that grows your business and your brand.

In this episode, the Visionary Rising podcast invites Michelle Knight for an in-depth conversation about digital brand storytelling. Michelle shares her experience journeying from a corporate background to becoming a visionary entrepreneur, building her company, BrandMerry. The concept of painting a picture using micro-stories to convey personal, product-related, or ideal customer stories is emphasized to create digital presence and authenticity. An important advice from Michelle is for entrepreneurs to always act out of alignment; to not compromise their values, but rather adapt to marketing trends and decisions that resonate with them, thereby contributing to a life of freedom. Michelle believes every marketing strategy works, and it is up to the entrepreneur to decide what works best for them.

• Storytelling in digital branding
• Michelle's journey to entrepreneurship
• Authenticity in branding
• The shift in marketing trends
• The role of storytelling in sales
• Yay or nay: faceless marketing
• How to tell micro stories
• The four C's of content storytelling
• Conflict and storytelling
• Creating tension in product stories
• Personal stories and the power of conflict
• The role of tension in storytelling
• Highlighting the problem your product solves
• Sharing ideal customer stories
• Building authority through storytelling
• The importance of conversions in storytelling
• Building trust and authority in your brand
• The power of testimonials and case studies
• The role of nonverbal communication in storytelling
• The importance of brand affinity
• Acting out of alignment in business

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Visionaries see things differently when it comes to entrepreneurship and marketing. Whether you are an online course creator, educator in the beauty industry, creative entrepreneur, photographer, brand or web designer or whatever else your creative business looks like… I want to show you how to get more eyes on your business through intentional marketing efforts.

This episode explores five advanced strategies for enhancing the visibility of your business as a creative entrepreneur in the digital space. Topics include the importance of creating strong hooks across various content types, creating evergreen and long-form content, utilizing social SEO on Instagram, incorporating DM automation, and strategic collaborations. The podcast emphasizes the value of each strategy in getting more attention online, connecting with target clients, and ultimately supporting business growth.

What visibility means and why it’s important for your business

• The power of hooks in marketing
• Crafting effective hooks so your audience on social media and beyond consumes more of your content
• Why bland hooks don’t work anymore and how to make-over your content to be more specific
• Evergreen and long-form content and why both are important to grow your business
• How social media platforms are pushing SEO and how to leverage that
• Using Manychat DM automation to increase your engagement
• Strategic collaborations with people in your niche and how to leverage this practice to be beneficial for both of you and to grow your audience

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In the inaugural episode of the Visionary Rising podcast, host JodIe Brown takes listeners on a journey, detailing her transition from a hairstylist to a successful online business owner over the span of four years. 

She shares how intentional marketing, investment in self-education, mentorship, and the creation of valuable digital content played significant roles in her rapid business growth. She discusses her personal hardships, especially her struggle with infertility, which led to the deepening of her entrepreneurial mindset. 

To inspire others, she provides intriguing insights into her early days in entrepreneurship, her significant career decisions, and her strategies leading up to the successful launch of her first podcast, Hairstylist Rising and why she started The Visionary Rising.

• My journey as a visionary entrepreneur
• The importance of soft skills in entrepreneurship
• The impact of my work and the birth of align creative co
• Transitioning from a service provider to a digital educator
• The story of my transition into the marketing space
• The challenges and triumphs of building a clientele
• Building a location independent business
• The power of intentional marketing
• The decision to start my own business
• The impact of personal challenges on my entrepreneurial journey
• The role of mentorship and education in my success
• The launch of my first podcast and its impact
• Creating valuable content and collaboration

Welcome to The Visionary Rising, the podcast for visionary entrepreneurs, creatives, and heart-led online business owners ready to elevate their brand online, get creative with sleaze-free beyond the basics marketing, stay inspired and become known in your industry. Hosted by Jodie Brown, former beauty industry entrepreneur turned content marketing agency owner, marketing mentor and international retreat host and cofounder of Escape To Elevate, this show is your go-to resource for gaining confidence in your marketing, increasing visibility online, and creating a brand + business that allows you to build your dream lifestyle.

Join Jodie and industry-leading guests as they go beyond the basics, offering a sleaze-free approach to marketing and pull back the curtain on creative strategies to grow you business in a way that feels good and allows you to make whatever your big business dreams are come true. From mastering social media and podcasting to overcoming imposter syndrome, creating a digital nomad or laptop lifestyle business that allows you to work from anywhere, and building a magnetic brand, each episode delivers actionable strategies, insights and mindset shifts to help you thrive in the online space.

Whether you're a visionary entrepreneur, course creator, or creative coach looking to make a meaningful impact and design a life on your own terms, you are a part of The Visionary Rising. Tune in for expert interviews, actionable trainings, and inspiring conversations.

Subscribe now for weekly episodes packed with invaluable advice and don't forget to leave a review to let us know how we're doing. Share this podcast with your fellow visionary entrepreneurs and connect with Jodie on Instagram @itsjodiebrown to continue the conversation. It’s time to step out of being your industries best kept secret, get seen and heard… and become a part of The Visionary Rising!

PODCAST INTRO

Welcome to the visionary rising, the podcast for freedom seeking heart led creative entrepreneurs, course creators and online business owners. I’m Jodie Brown, marketing obsessed hairstylist turned content creation agency owner and visibility mentor and I’m hear to help your build a magnetic brand, grow your audience and become THE authority in your space. You’ll get the most up to date conversations and strategies on marketing, social media, mindset and entrepreneurship so you can grow your business in a way that feels as good as it looks. Here we keep it real and go beyond the basics. I’m obsessed with helping creatives get seen and heard and paid well for their work. Beyond a podcast, this is a movement. Welcome to the Visionary Rising.