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Marketing is changing FAST and in 2024, things are gonna keep changing. Don’t worry though, we’ve got you covered when it comes to how to show up online effectively and in a way that grows your business and your brand.

In this episode, the Visionary Rising podcast invites Michelle Knight for an in-depth conversation about digital brand storytelling. Michelle shares her experience journeying from a corporate background to becoming a visionary entrepreneur, building her company, BrandMerry. The concept of painting a picture using micro-stories to convey personal, product-related, or ideal customer stories is emphasized to create digital presence and authenticity. An important advice from Michelle is for entrepreneurs to always act out of alignment; to not compromise their values, but rather adapt to marketing trends and decisions that resonate with them, thereby contributing to a life of freedom. Michelle believes every marketing strategy works, and it is up to the entrepreneur to decide what works best for them.

• Storytelling in digital branding
• Michelle's journey to entrepreneurship
• Authenticity in branding
• The shift in marketing trends
• The role of storytelling in sales
• Yay or nay: faceless marketing
• How to tell micro stories
• The four C's of content storytelling
• Conflict and storytelling
• Creating tension in product stories
• Personal stories and the power of conflict
• The role of tension in storytelling
• Highlighting the problem your product solves
• Sharing ideal customer stories
• Building authority through storytelling
• The importance of conversions in storytelling
• Building trust and authority in your brand
• The power of testimonials and case studies
• The role of nonverbal communication in storytelling
• The importance of brand affinity
• Acting out of alignment in business