The more you try to help everyone,
the less your message actually connects.
In this episode, I talk about something every creator and entrepreneur struggles with:
Defining your ideal customer.
We all hear the same advice:
“Speak to one person.”
But in reality, it’s hard.
Because you don’t just want to help one person.
You see so many people who need help —
and you want to reach all of them.
But when you do that,
your message becomes vague.
Weaker.
Less emotional.
Less specific.
And people don’t respond.
In this episode, I break down:
- Why trying to help everyone makes your message ineffective
- The real meaning behind “Speak to one person”
- How your message becomes stronger when it’s more specific
- Why clarity beats reach
I also share my personal experience.
I’ve spent a lot of time trying to define my persona and concept.
But every time I start posting,
I realize something is still off.
So right now, I’m rebuilding it from scratch.
It’s not easy.
It takes time and energy.
But I know that if I want to truly reach the person I’m meant to help,
this work is essential.
If you’re starting a business,
creating content,
or trying to communicate something meaningful.
Don’t try to reach everyone.
Focus on one person.
Because you don’t need more people.
You need one person who truly feels seen.