Soul Traders

Practically every business uses images these days, we need them more than ever to market our businesses, for our websites and social media. But what's the deal with copyright? Who owns those images? What's the etiquette for crediting the photographer? And when you're working with a photographer, do you own the copyright or is that an additional cost?

In this episode, Amy asks Bo a series of questions from our community about copyright and licensing including:

•If a photo already exists on the internet - isn't it free to use?

•I paid a photographer to shoot this - so why don't I own the images?

•Why do I have to credit you all the time? Isn't payment enough?

•I've worked with other photographers before and I didn't have to credit them, what's the deal?

•I'm not sure exactly what I'll want to do with all of the images and I want to be free to change my mind - what if I can't clarify all of that before the shoot?

•That's my artwork in there. So how come you own the images?

Links:

Find out more about Bo through her website:

https://www.bowong.com.au/

Arts Law Centre of Australia

https://www.artslaw.com.au/contact/

Australian Copyright Council

https://www.copyright.org.au/

Perth based lawyer Michael Tucak:

https://michaeltucak.net.au/legal/

Article by Kylie Lewis: Be a good digital citizen: Interview with Catherine Wilson on her #createorcredit initiative

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!

Join our Soul Traders Podcast Community on Facebook (go on!)

Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

Every business owner knows that marketing is important, so why do creatives find marketing themselves and their products or services so uncomfortable? Amy and Bo talk all things marketing in this episode: how to approach building a community around your business online.

In this episode:

- Bo and Amy discuss what Amy calls the 'marketing ick factor'.

- Bo and Amy ask the question: why are we so uncomfortable about self promotion as creatives?

- Bo wonders if creatives in the music industry are better at marketing themselves than the rest of us.

- Amy outlines the importance of considering the people who make up your community.

- Amy talks about the concept of 'like, know, trust' and building relationships on digital platforms.

- Bo talks about the importance of trust and personal recommendations in her business.

- Amy asks us all to visualise the 'venn diagram of content marketing for creatives'.

- Bo asks Amy about how someone might define their voice and values.

- Amy and Bo answer a series of community questions about social media and digital communities.

Links:

Seth Godin's blog: 'In search of the minimum viable audience'

https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/

Please review us on Apple Podcasts! It will help others find us and we'll be grateful to you forever!

https://podcasts.apple.com/au/podcast/soul-traders/id1502894699

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!

Join our Soul Traders Podcast Community on Facebook (go on!)

Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

Most businesses will work with a photographer at some point. Whether it's for publication, digital content, marketing collateral or awards and grant submissions, the principles are roughly the same. Bo shares her tips for getting the most out of your shoot, from planning and briefing, getting comfortable in front of the camera, through to post production and image licensing. She also goes into more detail about 3 scenarios: portrait sessions, artwork and architectural shoots.

Links:

Find out more about working with Bo through her website:

https://www.bowong.com.au/

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!

Join our Soul Traders Podcast Community on Facebook (go on!)

Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

This episode is all about where and how you show up online. Bo and Amy discuss having a presence online and also, importantly, being present online. They also ask: do you need a website?

In this episode:

•Bo and Amy discuss the lean business model of the freelancer - does this model include a website?

•Amy thinks it's important to ask the question: what do you need a website to do for your business?

•Bo discusses her online presence and the various different setups she's had in the past.

•Amy talks about working with clients on websites and what she's learned about the process of storytelling for businesses online.

•Bo and Amy ask - how much personal stuff should you share on your online networks?

•Bo and Amy share some artists, designers and makers who are using social media in an innovative way.

•Amy shares some important questions she always asks coaching clients in relation to online presence.

Links:

We now have a Facebook group! Join us here

Bo's website:

https://www.bowong.com.au/

Stackwood's website:

https://www.stackwood.net.au/

Katie Marx Flowers on Instagram @katiemarxflowers

Nude Design Studio on Instagram @nudedesignstudio

Maryanne Moodie's Instagram @maryannemoodie

Artist Samantha Dennison on Instagram @samanthadennisonartist

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!

Join our Soul Traders Podcast Community on Facebook (go on!)

Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

Instagram can be such a powerful tool for small and solo businesses. In this mini episode Amy shares her top tips to achieve that highly sought after engagement on Instagram.

Links:

Scheduling apps for Instagram Later and Planoly

Sara Tasker's blog article:

https://meandorla.co.uk/8-things-to-measure-instead-of-your-follower-count/

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender.

Everyone makes mistakes from time to time, it's part of being human. But what happens when you're self employed and there's no one to take the blame but you? Bo and Amy talk through some of the mistakes they've made in their professional lives and most importantly, what they learned from their mistakes.

In this episode:

•Bo and Amy discuss the kind of mistakes, as Bo says, you only ever make once!

•Bo talks through the lessons she's learned from forgetting essential equipment, ahem, like an SD card!

•She's also learned the hard way how to to refine the scope of a project.

•Amy recounts her experiences working in toxic office environments and how she's had to learn better boundaries around work to avoid burnout.

•Bo discusses some of the most financially costly mistakes she's made in her business.

•Amy also shares a very embarrassing story of making a typo error on the cover page of a printed brochure! Yikes!

•Bo and Amy share the advice they would give to their younger selves.

•Amy has finally submitted her maternity leave application, hooray!

•Bo has a new range of limited edition prints available.

•Bo and Amy share their favourite follows on Instagram.

Links:

Wong and Megirian limited edition prints:

https://www.bowong.com.au/projects/wongmegirian-groundwork/

Jonathon Van Der Knapp on Instagram: @jvdkphoto

@_tree_beard on Instagram

Kylie Lewis interviewed by Madeleine Dore on Routines & Ruts

Kylie Lewis on Instagram: @ofkin

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates!

Join our Soul Traders Podcast Community on Facebook (go on!)

Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

For this episode Bo is speaking with multi-talented composer, producer, songwriter and performer Tommy Spender about creative collaborations. Tommy is an old hand at this, with many successful collaborations under his belt including an ongoing project with musician and friend Mama Kin. He also produces this podcast (how meta!) and created the original music.

Bo and Tommy discuss:

•Are creatives and artists the ultimate preppers?

•How does Tommy work collaboratively with other songwriters?

•What does the creative process of working with fellow musician Mama Kin look like?

•Do you need to set ground rules (or a safe word?) for collaborations?

•Do creative collaborations need to make money? How do you have those tricky conversations about money when working collaboratively?

•Has the word 'pivot' become overused? What does pivoting mean for creatives right now?

•How do you market and promote a collaborative project?

Links:

Are you listening, Mama Kin Spender's new EP on Spotify

https://open.spotify.com/album/2agZANuMJ8ROpSkIdnKWYf?si=fhaExHDXT2mEla00yt70Vw

Mama Kin Spender website:

https://www.mamakinspender.love/

Tommy Spender's website:

https://www.spender.com.au/

Uma Spender's website:

https://www.umaspender.com/

Wong and Megirian collaboration on Instagram

Hotel Home via Gotye - Spender

https://www.youtube.com/watch?v=IQpdTOF5B5g

Peace Of Your Mind via Clairy Browne - Spender

https://www.youtube.com/watch?v=83wS9dXwljM

WorkLife with Adam Grant podcast episode 'Authenticity Is a Double-Edged Sword':

https://podcasts.apple.com/au/podcast/authenticity-is-a-double-edged-sword/id1346314086?i=1000470721542

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

Instagram can be such a valuable tool for small and solo businesses. But using it effectively throws up so many questions. Join Bo and Amy as they discuss this incredible forum for business and creativity and offer tips and techniques for finding and connecting with your community as a soul trader on Instagram.

In this episode:

•Amy and Bo talk about Instagram as a marketing tool when you are your business.

•They ask: do you need to be vulnerable and share personal stuff on social media to gain traction?

•They wonder how to connect with people in a genuine way without having, as Bo puts it, 'your guts hanging out on the table'.

•They discuss working together on Bo's strategy for talking about her skill set and offering and deciding what content is 'in' and what's 'out' on her social media channels.

•Bo wonders why everyone is so interested in the contents of her camera bag.

•They ask if working parents and flexible modes of working are more visible now than they once were as a result of social media.

•Bo shares the history of 'Lemon Delicious': her 1968 Baravan and home away from home when she's working in Perth.

•They ask: Is there a place for politics on social media? Do people want businesses to talk about politics? To share their values?

•Amy asks Bo to explain how to credit the photographer of an image on social media and they talk about the hashtag #createorcredit

•They respond to a community question about Instagram.

Links:

Seth Godin's concept of the minimum viable audience

https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

Bo and Amy are doing something different for this episode. Amy is curious about Bo's 10 years plus in business, what changes in technology and media she's seen in that time, and most importantly how she's responded to these changes and continued to thrive. Bo and Amy are wondering if there are some ideas about agility and resilience in Bo's story that might be useful for us all at this time.

Amy asks Bo:

•What's her secret to success?

•How has Bo dealt with changes in technology? And the rise of social media?

•How has Bo managed her energy in intense periods of growth?

•A few years back Bo and her family moved to the South Coast of WA, how did her business change as a result of this tree change?

•If Bo could give one piece of advice to a photographer starting out to help them go the distance, what would it be?

•Amy and Bo share some resources for freelancers during isolation, including Facebook groups, yoga and meditation apps and activities for kids.

Links:

Zoom for video meetings

Australian Arts amidst COVID-19 Facebook group

https://www.facebook.com/groups/867638387034820/

Freelancer's Guide to Self Isolation Facebook group

https://www.facebook.com/groups/2733587470104364/

My Daily Business Coach Good Business Group on Facebook

https://www.facebook.com/groups/1099532123742406/

Bodyschool with Sarah Wallwork

Classic Flow yoga and meditation podcast

https://www.abc.net.au/radio/programs/classicflow/

Meditation with Tara Brach

https://www.tarabrach.com/

Unlocking Us with Brené Brown

https://podcasts.apple.com/au/podcast/unlocking-us-with-bren%C3%A9-brown/id1494350511

Eddie Woo's Woo Tube

https://www.youtube.com/channel/UCq0EGvLTyy-LLT1oUSO_0FQ

Khan Academy

https://www.youtube.com/user/khanacademy

Audio books on BorrowBox

https://www.borrowbox.com/

Cosmic Kids yoga for kids

https://www.youtube.com/user/CosmicKidsYoga

'Hello, I'll be your toddler tour guide for this trip out the front door' an essay by Elizabeth Preston

https://www.mcsweeneys.net/articles/hello-ill-be-your-toddler-tour-guide-for-this-trip-out-the-front-door

New York Times Parenting on Instagram: @nytparenting

The Betoota Advocate on Instagram: @betootaadvocate

Crisis support and support for those experiencing...

Join Bo and Amy for this special episode of Soul Traders. This week the Coronavirus pandemic has changed the way we all live and work for the foreseeable future. For a lot of people, this means working from home, possibly for the first time.

Bo and Amy both have plenty of experience working from home and want to share some of their ideas around structuring your day, creating a great morning routine and avoiding distractions and procrastination.

So tune in from wherever you are in the world and let's remain socially connected (but physically distanced) in what is set to be a year like none of us have seen before.

Links:

Adam Grant Work Life Podcast with Margaret Attwood .

https://podcasts.apple.com/au/podcast/the-real-reason-you-procrastinate/id1346314086?i=1000467969321

Good news on Instagram: @goodnews_movement @upworthy

Isol-aid Festival @isolaidfestival

Dogs eating gently @dogseatinggently

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender