Do you set goals in your business? Are goals helpful or more of a stick to beat yourself over the head with? Amy and Bo discuss how they set goals in their businesses and how they stay accountable. They share helpful systems they've adapted from productivity gurus and discuss alternatives to the more corporate style SMART goals and KPIs.

In this episode:

•Amy asks Bo if she sets goals in her business.

•They discuss different kinds of goals and which ones are useful for solo business owners (definitely not KPIs!)

•Amy introduces the idea of 'gentle January'.

•Bo talks about using the Chinese lunar calendar as a tool for reflection and goal setting.

•Bo shares how the year of the rat is influencing her goals.

•They discuss finding friends or other business owners to share goals with, thereby creating a circle of accountability.

•They discuss the difference between goals and tasks.

•Amy mentions an article by Kayte Ferris about 'being goals' and 'having goals'.

•They talk about the concept of having a word of the year.

•Amy suggests open goals rather than rigid ones that become a stick to beat yourself over the head with.

•Bo describes the venn diagram of goal setting, where different areas of her life overlap in an awesome way.

•They ask: what would the infographic for a goal hierarchy look like?

•Bo and Amy share their favourite follows on Instagram.

Links:

Bruce Lee's Daughter Shannon Lee's Ted Talk: https://www.ted.com/talks/shannon_lee_what_bruce_lee_can_teach_us_about_living_fully/transcript?language=en

Bodyschool's Sarah Wallwork

Kayte Ferris, Simple and Season blog: The Power of 'Being' vs 'Having Goals: http://www.simpleandseason.com/2020/01/07/the-power-of-being-vs-having-goals/

Susannah Conway's Word of the Year Workbook: https://www.susannahconway.com/unravel/

Brene Brown on The Tim Ferriss Show: https://podcasts.apple.com/au/podcast/409-bren%C3%A9-brown-striving-versus-self-acceptance-saving/id863897795?i=1000464823494

Smack Bang Design's Instagram: @smackbangdesigns

Lucy Peach's Instagram: @lucyspeaches

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender

Pricing for the self employed creative is a very mysterious area. There's a certain level of discomfort around talking about pricing and a lot of secrecy around how service providers land on that final magical figure.

Amy and Bo ask each other about their own pricing journeys, common pitfalls creatives fall into when pricing their services and how they've each arrived at a pricing structure they are comfortable with.

In this episode:

•Amy and Bo ask: why do we find it so difficult to talk about money and pricing?

•Amy asks Bo how she prices her photography services.

•Bo talks about the hidden costs involved in a shoot.

•Bo asks Amy about how she prices her writing services.

•Amy describes her 'pricing journey' and having conversations with other writers about how they price.

•Bo describes a common pricing trap a lot of photographers fall into when they're starting out.

•Bo tries to break down pricing for a photographer who's just starting out in the industry.

•They discuss working with clients to help them understand the value they're providing and the scope of the project.

•They wonder whether structuring your services into packages is an easier way to communicate the value of your work.

•They respond to a community question: should you ever work for free?

•They discuss passion projects and the concept of the 'starving artist'.

•Bo explains why photographers have a giggle about 'dying of exposure'.

•Amy asks Bo what she's been working on this week.

•Bo and Amy share their small wins for the week. Amy's is significantly underwhelming.

•Bo shares her pricing mantra and it's priceless!

•Bo and Amy share their favourite follows on Instagram.

Links:

Artist Leora Farber

https://www.uj.ac.za/contact/Pages/Dr-Leora-Farber.aspx

Musician Mama Kin's Instagram: @mamakinpics

A year of climate action by Nicole Hodgson

http://52weeks.nicolehodgson.net.au/

Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on Instagram using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g