soulful biz guidance

The Soulful Biz Club is currently on sale

Save 30% on annual payments until Saturday Oct 31st, midnight UK time & keep that price as long as you’re a member.

Hello love,

I went live to show you what happens behind the scenes of the Soulful Biz Club, my membership where we practise visibility in a soulful way, at a pace that’s good for us, without noise and without social media.

If you missed it, the replay is above. Here’s what we covered.

First, a question: what would more visibility change for you?

I asked it because numbers are just numbers. I’ve had the moment where new subscribers arrive every day, ten to twenty at a time, and it stops feeling special. What matters is what you want to do with the people who are paying attention to your message.

For me, a bigger list means I can offer my help to more people. During the Highly Sensitive People Bundle, I welcomed 300 new people, and I can already feel the difference: when I send an email, a few people write back to share their story. That’s the part I love.

Your answer may be completely different. But it’s worth knowing, because it tells you why you want visibility, and maybe why you’re also resisting it.

Visibility isn’t the goal. It’s the invitation.

If 10,000 people arrived tomorrow and you didn’t have a clear message or an offer, you’d have nothing to lead them toward. So being ready for visibility means two things: a foundation in your business, and a nervous system that can handle being seen.

What’s inside the club (timestamps are in the video)

* 0:44 What visibility means to you

* 6:44 Why I started the club in 2022, and what burnout taught me

* 14:57 The sales page and the offer

* 19:23 The HQ: where every member starts

* 22:55 The Soulful Library: replays, trainings, workbooks and templates

* 29:24 Flow into Balance, the course for annual members

* 30:36 The Substack side and the private podcast

* 33:41 The Telegram group, with no Facebook

* 38:16 Your questions: Will I be overwhelmed? How long does it take? Strategy or mindset?

* 43:35 The offer and the two bonuses

The questions I hear all the time

Will I be overwhelmed? No. It isn’t a course and it isn’t a to-do list. You start with a 5-day journaling challenge, then you choose what fits your energy.

How long does it take each week? As long or as little as you want. There’s about one live hour a week (a planning session, a training, or the mastermind), a weekly co-working session if you want company, and a 10-minute audio once a month. Everything has a replay.

Is it strategy or mindset? Both, because one doesn’t work without the other.

The offer

Until Saturday 31 October at midnight UK time (8pm in New York, 5pm in LA), the annual membership is €231 for the whole year (I said “per month” in the live by mistake). It’s normally €33 a month, so that’s about €19 a month.

Annual members also get:

* a one-hour 1:1 visibility consult with me (valued 320€)

* Flow into Balance, my course on finding a rhythm that works with your nervous system (valued 250€)

* the €231 price per year stays for as long as you stay a member

You can cancel any time, and I’ll email you before the annual renewal.

👉 Join the Soulful Biz Club

If you have questions, reply to this email or send me a message. I never push anyone to buy. If it’s for you, I’ll tell you, and if it isn’t, I’ll tell you that too.

With love,

Jessica

Hello love,

Thank you to everyone who came to the live! It was so nice to interact with you and my energy went so high, I’m really excited.

If you couldn’t make it, or you’d like to hear it again with a cup of tea, here’s the replay.

If you’re short on time, here’s where to start:

* 01:38 the all-or-nothing trap (powering through vs hiding)

* 04:44 what we’re really afraid of when we’re seen

* 09:26 the path of least resistance

* 15:28 the five things you need

* 32:05 the invitation to the Soulful Biz Club

The Soulful Biz Club, my cosy online home for highly sensitive women and introverts who want to be seen without the noise.

The annual membership is with 30% off this week only, until Oct 31st, and you’ll keep that price for as long as you’re a member!

But that’s not all:

You also get a one-to-one visibility consultation, priced at €320 + the Flow into Balance, valued at €250.

I’ll tell you more in a story this week.

If you know you need support to build your online visibility without adding to the noise, click on the button below to see the sales page (discount is automatically applied at check out) or upgrade your Substack subscription if it’s easier for you, it’s the same membership.

If you have questions, reply here or send me a DM. Tell me where you are and we’ll work it out together.

Power and light,

Jessica

Welcome to the Whispers of Inner Power Interview Series!

Honest conversations with women reshaping the way we think about business & sensitivity.

A few weeks ago, I had the pleasure of talking with Amber Horrox 🗝️Warrior Within. Amber is a soul-led writer, mystic, and nurturing visionary healer who helps people living with chronic illness, particularly migraine and chronic pain, find their voice and reclaim their power at the root.

I’ve been following Amber’s work on her Substack, Warrior Within, for a while now. Every time she writes about her journey, it doesn’t just feel like a permission slip to stop performing and start being genuinely kinder to myself.

So of course, I wanted to bring her on to talk about something I hear constantly from the women in my world: the guilt of trying to run a business when your body won’t cooperate.

In this conversation we talked about:

* The Substack post she almost didn’t write that instantly became her most-read piece ever

* Why she hid the fact that she was living with severe, debilitating migraine for 20 years.

* How her body eventually forced her to listen

* The guiding belief that changed everything: “I matter. My health matters.”

* Why losing her income twice during the pandemic turned out to be one of the best things that happened to her health

* A short breathing practice Amber leads live on the call, to reconnect with the body’s own power.

Amber’s book, Migraine: Root. Reclaim. Rise. is available for pre-order now, publishing this October. You can find Amber on Substack at Warrior Within.

Hello love,

A lot of people believe that closing the door to social media means closing the door on new connections. That if you’re not scrolling, posting, showing up in someone’s feed at exactly the right moment, the collaborators and clients who could find you there simply never will.

In this training, I’m showing you exactly how wrong that belief is. I build it live with you: a Notion tracker I’ve nicknamed “Making Friends on Substack” (it feels a lot softer on my nervous system than calling it “get visible now” for instance), and the simple search I run through Substack itself to find people writing to my exact audience, or writing about the exact things I want to be known for.

I walk you through how I choose my keywords, how I tell the difference between a similar audience, a similar body of work, and a potential client, and the one small habit that makes the difference between mindlessly consuming content and intentionally building connections. Finally, I show you how I asked Claude to comb through my own inbox and hand me a shortlist of women I hadn’t thought to reach out to yet, and update my Notion database for me!

The full training walks you through the whole build, step by step, plus this month’s challenge (with an incentive if you complete it by 30th September!).

That part’s exclusive to Soulful Biz Club members, but you’re welcome to join on a free 7-day trial and access this training!

Hellooo, I’m Jessica, and I’m on a mission to help highly sensitive women in business get seen, found, and booked without burning their nervous system. I’m a brand strategist, soulful copywriter and squarespace web designer.

Welcome to the Whispers of Inner Power Interview Series!

Honest conversations with women reshaping the way we think about business & sensitivity.

There's something hidden going on that your body wants you to tap into and provide support to.

Today I'm joined by Heather Plant. Heather’s a clinical herbalist, a holistic stress coach, and the founder of Magical Plants, where she helps women reconnect with themselves through plant medicine, nervous system support, and simple grounding practices that bring calm back into everyday life.

Heather and I had already gone deep in her written interview (that you’ll find just below), so for our video meeting, we sat down for something looser: a real conversation about the body, business, and everything in between.

In this conversation we talked about:

* The "plum pit qi" story : an unexplained lump in her throat that lasted for months, and disappeared within a week once she started working with an herbalist

* Why she believes her path was already mapped out for her, down to the fact that her literal last name is Plant

* Why she experiences her deep sensitivity as a gift rather than a struggle, both in how she reads clients and how she connects with the plants she works with

* The gap in women's health care: painful periods, perimenopause, and her own experience with endometriosis, and why so many women see ten doctors before finding one who listens

* Why some of us work in intense bursts followed by real rest, and why that's not necessarily imbalance.

Hi Heather! Tell us a bit about you and the work you do.

My name is Heather Plant, and I’m a clinical herbalist, holistic stress coach, and the founder of Magical Plants. My work centers around helping women reconnect with themselves through plant medicine, nervous system support, and a bit of everyday magic.

A lot of the women I work with feel overwhelmed, anxious, or disconnected from their bodies and their intuition. I help them simplify wellness so it fits into real life using herbs, nature, and small grounding practices that build resilience and calm over time. At its heart, my work is about helping women remember that their bodies hold wisdom, nature holds medicine, and when we learn how to listen again, everything begins to shift.

What led you to start your business?

My path into this work really began with my own health struggles. Throughout my life, I faced a variety of health challenges, and I often felt like I was searching for answers that the traditional medical system simply couldn’t give me. So I went back to school and learned all I could about holistic health. First out of necessity, then out of fascination.

I spent years learning about the body, natural healing, herbal medicine, and the ways our physical, emotional, and energetic worlds intertwine. But what surprised me most was that the deeper I went, the more I realized I wasn’t just learning for myself. People began coming to me for help, for guidance, for answers. What started as conversations slowly turned into consultations, teaching, and eventually my business. At some point, I realized this wasn’t just something I loved learning about; it was something I was meant to share.

Was there a moment or a feeling that changed things for you?

Yes. I remember the moment very clearly. I was standing in my kitchen brewing my first herbal infusion just for myself. I felt this spark of excitement, curiosity, and something deeper I couldn’t quite name. And suddenly I realized my name is Heather Plant.

After years of searching for what I was supposed to do with my life, it hit me that the path had been quietly waiting for me all along. That moment felt like recognition. Like something inside me saying, this is it.

Are there any “rules” of business you’ve chosen to ditch along the way?

One of the biggest rules I’ve let go of is the idea that business has to be loud, aggressive, and constantly pushing. A lot of the traditional marketing advice never resonated with me. It felt forced and disconnected from the kind of work I wanted to create.

Instead, I’ve built my business in a way that feels aligned with who I am — quieter, relationship-focused, and rooted in genuine connection. It might grow more slowly, but it grows with integrity. And that matters far more to me.

What are some ways your sensitivity shaped the way you run your business?

I’ve always been a deeply sensitive and intuitive person. For a long time, I thought that was something I needed to toughen up or hide. But it turns out that sensitivity is actually one of my greatest strengths.

It allows me to sense what people need beneath the surface of what they say. It allows me to create spaces where people feel safe, seen, and understood.

The challenge is that sensitivity also means I have to protect my energy more intentionally. I’ve built my business in a way that allows space for quiet, nature, and restoration so I don’t burn out. In many ways, my business is designed to support my nervous system as much as it supports my clients.

I definitely see it as like a gift rather than a challenge, because it allows me to be more connected intuitively and be able to help on that level.

What helps you stay grounded or connected when things feel messy or overwhelming?

Nature, always.

Even just stepping outside for a few minutes can shift everything. Feeling the sun, the wind, the earth beneath my feet, it brings me back into my body and out of my mind.

I also work with plant medicine daily. Herbal infusions, tinctures, and water essences are part of my everyday rhythm. They help support my nervous system so I can navigate stress with more resilience.

And I always return to my spiritual practices — small rituals, moments of stillness, lighting a candle with intention. Those quiet moments reconnect me to something larger than whatever challenge I’m facing.

What are you proud of?

Something I’m proud of is the impact I’m able to have on the people who come to me for help. Many of my clients arrive feeling exhausted, overwhelmed, or discouraged after trying so many things that didn’t work. You can often see the weight of it on their faces when we first meet. And then, sometimes much faster than even I expect, something begins to shift. Their energy changes. Their shoulders soften. There’s a spark of relief, hope, or happiness that starts to come back.

Watching that transformation never gets old for me. In fact, it still surprises me sometimes how quickly the body and spirit can begin to respond when someone finally feels supported and understood.

If someone feels like they're too sensitive or too different to succeed, what would you tell them?

I would tell them that the very thing they’re worried about may actually be their greatest gift. Sensitivity often means you feel deeply, notice subtle things others miss, and move through the world with awareness.

Yes, it can make life harder at times. But it also opens doors to empathy, creativity, intuition, and insight. The goal isn’t to become less sensitive. It’s to learn how to care for yourself in a way that allows your sensitivity to become a strength rather than overwhelm.

If you could sit down with the version of you who hadn't yet started this journey, what would you tell her?

I would tell her to trust the quiet voice inside her.

There will be many moments where the world tries to convince you that you’re going the wrong way, that your path is too unconventional, too strange, or too uncertain. But the inner knowing will keep nudging you forward.

Follow it. It knows things your logical mind can’t see yet, and the gifts around the corner are far greater than you can imagine.

What does “whispers of inner power” mean to you?

To me, whispers of inner power are the quiet signals our intuition sends us before we’re ready to believe them.

They’r…

It's a blessing in disguise, but it does ask you to reinvent yourself.

Hello love,

Welcome to this month’s Soulful Biz Club coaching session. If you’re new around here, this is our monthly live where members bring their questions, and I show up with honest answers.

This month, it’s a question that I think almost every one of us will face at some point.

On…

Creativity is really a medicine when we disconnect it from any outcome.

Welcome to the Whispers of Inner Power Interview Series!

Honest conversations with women reshaping the way we think about business & sensitivity.

Today I’m joined by Marie-Louise Cee. Marie-Louise is an artist, a writer, and a mindfulness educator running Fiercely Human, a Substack publication at the intersection of philosophy, mindfulness, and creative practice.

I briefly met Marie-Louise in a course by Susannah Conway a few years ago, and I have loved, loved, loved(!) her content here on Substack, blissfully unaware that it was actually her.

It was Claire Venus ✨ who suggested she’d be a great guest for my interview series here, but I’m so bad with remembering names (even celebrities), so it’s only when we started chatting that I realised that 1) we were both French speakers and 2) she knew exactly who I was despite suffering from brain fog that day, but I was the one who needed the reminder. So embarrassing for me! 🙈

Anyways…

In this conversation we talked about:

* Why she’s completing her training in the Insight Meditation tradition (studying under Jack Kornfield and Tara Brach) and how that formal daily practice has been holding her.

* The idea — borrowed from Viktor Frankl — of expanding the space between stimulus and response, and how creativity gives you that same buffer

* Her “first aid kit for creativity” that I immediately borrowed. (I still have to buy some items!)

* Why creativity only works as medicine when it’s disconnected from outcome.

* Her free 4-week course, Hope in Practice, and the multimedia book on hope she’s currently writing

You can find Marie-Louise at marielouisecee.com and on Substack at Fiercely Human.

Creativity brings you agency. It brings it from your creative practice into your life, feeling capable and feeling kind to ourselves.

What I love about this conversation is the honesty about comfort versus discomfort. Marie-Louise names something many of us feel without always being able to name it: it's easier to reach for a sure thing, like a coffee or a scroll, than for something as uncontrolled as a blank page.

And of course, her purse kit: a tiny journal, a sketchbook, a few art supplies, carried everywhere, ready for any quick five-minute-practice. It's such a small, easy thing, and in a way it captures the entire philosophy of this episode.

About Marie-Louise Cee

Marie-Louise Cee is an artist, writer, and mindfulness educator running Fiercely Human, a Substack space at the intersection of philosophy, mindfulness, and creative practice.

* Visit her website here.

* Meditate with Marie-Louise here (always free)

* Visit her art shop

She's currently completing her training in the Insight Meditation tradition and is writing a multimedia book on hope. You can find her at marielouisecee.com and on Substack at Fiercely Human.

Loved this conversation?

If you loved this conversation, let me know by giving it a heart and a comment! It really makes my day ;) If you’re not yet subscribed to Whispers of Inner Power, I’d love to have you join, and if you are subscribed, thank you so much for being a part of this beautiful adventure. You can also share this article or this publication with your highly sensitive friends in business. Thank you for being here 🌸

Just walk imperfectly forward. You'll figure it out at some point.

Welcome to the Whispers of Inner Power Interview Series!

Honest conversations with women reshaping the way we think about business & sensitivity.

Today I’m joined by Ruth Cooper-Dickson — creator of Thrivership Coaching™, award-winning positive psychology practitioner, trauma-informed coach, breathwork leader, broadcaster, and author-in-progress of a book on post-traumatic growth.

I’ve been wanting to have this conversation for a while. Ruth and I had been circling each other online and when I read her latest Substack post on grief, I knew the time was right — and I asked her if she’d be willing to orient our conversation around that topic instead of what we’d originally planned. She said yes without hesitation. What followed was one of the most honest, tender conversations I’ve had on this series.

In this conversation we talked about:

* Why grief isn’t something to be healed and “done with” — and the misconception that keeps so many of us stuck

* What unprocessed grief actually looks like from the outside (hint: it often looks like working harder, controlling more, never being able to rest)

* The moment Ruth experienced her own very public unravelling — and what it took to rebuild from the ashes

* Why the 6-12 month mark is often the hardest — when everyone else has moved on and you’re still in it

* The little-known concept of the Death Cafe, and why Ruth leaves them feeling more alive than ever

* What breathwork can do for grief that talking sometimes can’t

* The “bare minimum” framework for staying afloat in your business when falling apart isn’t an option

* Why the fact that you haven’t unpacked something doesn’t mean it isn’t already influencing you

My dad died 41 years ago this year and I think about my dad every day. When I see a magpie I think my dad.

What I loved most about this conversation is a moment near the end where I told Ruth that after my dad died, I spent two weeks on the floor.

Meditation in my ears, talking to my dad and angels, three to four hours a day, my kids watching TV and me just... there.

And then work picked me up.

I've never said that out loud like that before, and I don’t think I had realised up to that point the role that my business had in my recovery — I’m not sure it’s the right word but I can’t find a more fitting one. I think I carried a bit of shame around it, that I hadn’t done “grief” properly. As if going headfirst into such a big life project was wrong and I should have just let myself feel it all rather than trying to control my life.

But Ruth didn’t judge me. She smiled and said: I love that. If it's healthy and it works, don't question it. And just like that, it reframed this shame of not doing things right into what it actually was: Resilience. Surviving. Living.

Finally, if you’re going through grief, I want to tell you that although it’s a very personal and tender path, you are not alone. Don’t ever hesitate to reach out when you need a listening ear or a compassionate moment, even in silence.

Sending you love.

Jessica

About Ruth Cooper-Dickson

Ruth Cooper-Dickson is the creator of Thrivership Coaching™, a trademarked approach rooted in positive psychology that supports people through adversity, grief, anxiety and burnout.

She is an award-winning positive psychology practitioner, trauma-informed coach, breathwork leader, and broadcaster on mental health. Her published research sits at the intersection of evidence and applied practice, and she is currently writing a book on post-traumatic growth.

Here are links for keeping up with Ruth, and also a free to access training on grief:

* Instagram: https://www.instagram.com/ruthcooperdickson/

* LinkedIn: https://www.linkedin.com/in/ruthiecoops/

* Coffee with Coops Substack + Espresso with Coops Podcast:

* Good Morning Chelmsford: Every Friday | 7:30am–10am (UK)

Chelmsford Community Radio: https://www.chelmsfordcommunityradio.com/

Listen live online, via your radio app, or through your smart speaker by saying: “Play Chelmsford Community Radio.”

* Training: https://ruthcooperdickson.lpages.co/registration-free-training-beyond-the-grief/

Loved this conversation?

If you loved this conversation, let me know by giving it a heart and a comment! It really makes my day ;) If you’re not yet subscribed to Whispers of Inner Power, I’d love to have you join, and if you are subscribed, thank you so much for being a part of this beautiful adventure. You can also share this article or this publication with your highly sensitive friends in business. Thank you for being here 🌸

You don't have the energy because of what you've chosen to give your energy to.

Hello love,

Welcome to this month’s Soulful Biz Club coaching session. If you’re new around here, this is our monthly live where members bring their questions, and I show up with honest answers, real talk, and occasionally, like today, a spontaneous masterclass on mindset bec…

How you're interpreted is not your job.

Welcome to the Whispers of Inner Power Interview Series!

Honest conversations with women reshaping the way we think about business & sensitivity.

Today I’m joined by the Liz Wilcox, aka the Fresh Princess of Email Marketing. Liz is an email strategist, keynote speaker, and membership owner with over 4,000 members who has built three successful businesses, including one she grew while living in an RV with her toddler.

I first found Liz through her EMM membership, where I discovered her playful approach to email marketing, and I’d been dying to ask her about the side of her story that doesn’t usually come up: what’s it actually like, to be seen, judged, and misunderstood when you’re that successful.

I hope you get so successful that you get the hate that I have, because that means you are seen by millions and millions of people.

In this conversation we talked about:

* Why “no plan B” was actually a great motivator to building her first business from a stationary RV with a toddler and no internet on her phone

* The fact that she was completely mute until age seven, and how a piece of advice from her mom in seventh grade started her on the long road to finding her voice

* What it really teaches you about visibility to be on one of the most-watched shows in the world, edited into a character you didn’t choose, and getting death threats over it years later

* Her actual strategy for handling criticism (and sometimes turning that into bigger sales opportunities)

What I loved most about this conversation is the image Liz gave us near the end, to have shields in place rather than walls. Getting more visible and more successful will make you more prone to receive judgment, criticism and angry messages. Liz doesn’t tell you to grow a thicker skin and hide your sensitivity away. She doesn’t ignore or pretend that things don’t get to her, but she makes the conscious choice to clarify rather than justify.

As a highly sensitive person myself, I found it very empowering, and I’m sure you will too.

I need to be like I’m rubber, you're glue, bounce off me, stick to you. Y'all remember that from the playground days?

About Liz Wilcox

Liz Wilcox is an email strategist, keynote speaker, and membership owner with over 4,000 members. She's built three successful businesses, including a multiple six-figure membership that started as a $9 offer.

You can find her at lizwilcox.com, where you’ll find lots of goodies to start emailing your list: free welcome sequence templates, newsletter examples, and 52 subject line prompts (hot pink button, top right).

Until next time,

Jessica