Soulful MBA Podcast

Our series on women and money continues, and today’s episode is about getting your mindset set up for building wealth. We want you to confront your own  money stories and to uncover those internal narratives that could be holding you back.

We’ve heard some encouraging feedback from listeners who have benefited from our conversations and we want to continue the discussion—this time focused on mindset and limiting beliefs. We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community. 

Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals.

Key Points from This Episode:

• How the things we surround ourselves with unknowingly define our limitations. 
• Why we tend to set ordinary goals when we should be aiming for the extraordinary.
• Banishing your self-imposed limiting beliefs by reflecting on your childhood dreams. 
• How the messages we receive about money as little girls impose certain limits on us. 
• Committing to a goal and starting to ask “Why not me?”
• The need for a balance between having a strong vision and taking action. 
• How we set ourselves up for failure in the language we use to describe our goals.
• The victim mentality that has people waiting for the universe to make their dreams come true.
• Being careful not to glorify the first step and forgetting about the hundreds of steps thereafter.  
• Taking ownership of and committing to the process of getting to where you want to be. 
• Setting realistic goals, realizing that it takes time. 
• The unrealistic expectations we have of the first years of business. 
• The advantages and disadvantages of the normalization of online business. 
• And much more!

Links Mentioned in Today’s Episode:

The Soulful MBA — https://www.soulful.mba/

Kelly Diels — http://www.kellydiels.com/

Emily Williams — https://www.iheartmylife.com/

Bill Gates on Twitter — https://twitter.com/BillGates

Joy: One Big Happy Life on YouTube — https://onebighappylife.com

Hustle: The Big Leap on Amazon — https://amzn.to/32Kurjt

Welcome to another episode of the Soulful MBA Podcast! Inspiring us today is feminist marketing consultant and writer, Kelly Diels, who joins us for the next episode in our Women and Money series.

When we first came across Kelly’s website, we could not stop reading through her refreshing  body of work on the intersection of feminism and online business. What struck us in particular was her focus on women and their finances and her own personal story, which she shares with us today.

Kelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money.

As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important. 

Key Points from This Episode:

•   How growing up shaped Kelly’s relationship with money.
•   Dispelling the myth that poor people are “bad” with their finances.
•   The need for more narratives around stabilizing your revenues before attempting to scale.
•   Research that proves female entrepreneurs are incredibly capital resource efficient.
•   Teaching, coaching, and self-development as necessary skills for any culture.
•   Women filling in the gaps and doing uncompensated labor as a societal expectation.
•   Why you should charge someone for ‘picking your brain!’
•   Fast fashion and being more mindful with your purchasing decisions.
•   Shifting her business model after a family crisis required her to increase her income.
•   Raising capital and using credit to build a business.
•   Defining what the Female Lifestyle Empowerment Brand (FLEB) is and aims to do.
•   Signing with a literary agent and writing a book about culture making.
•   Kelly’s tool for calculating your break even, thrive, and stretch numbers.
•   And much more!

Words of Wisdom:

“There’s this idea that women are risk averse and not good entrepreneurs and they need all this extra training. In fact, we get to profitability faster and we are way more capital resource efficient.” — @KellyDiels [0:07:08]

Links Mentioned in Today’s Episode:

The Soulful MBA — https://www.soulful.mba/

Kelly Diels — http://www.kellydiels.com/

SheEO — https://sheeo.world/

Namastream — https://namastream.com/

PayPal — https://www.paypal.com/

Stripe — https://stripe.com/

Gloria Steinem — http://www.gloriasteinem.com/

Bell Hooks — http://www.bellhooksinstitute.com/

Adrienne Maree Brown — http://adriennemareebrown.net/

Soraya Chemaly — http://www.sorayachemaly.com/home.html

Linda Bacon — https://lindabacon.org/

The Myth of Capitalism on Amazon — https://www.amazon.com/Myth-Capitalism-Monopolies-Death-Competition/dp/1119548195

Sister Citizen on Amazon — https://www.amazon.com/Sister-Citizen-Shame-Stereotypes-America/dp/0300188188

Audre Lorde — https://www.poetryfoundation.org/poets/audre-lorde

Joy: lemon oil / Donte Colley on Instagram / favorite mug

Hustle: business spreadsheet

As part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams.

Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from. 

Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to.

Key Points From This Episode:

•   The beginnings of Emily's business, life coaching and discovering purpose.
•   Emily's snowballing experience of starting I Heart My Life.
•   The work that Emily does with women now and how she fell into this role.
•   Day to day to life for Emily and getting started early every morning.
•   Working with her husband—how this all came together and their great partnership.
•   Emily's process and the opening phase with clients; removing denial.
•   Making more money in order to serve more people, more powerfully.
•   Why we should not be worrying about money and creating more space and energy.
•   Holding back, lack of belief, fear and how limiting these feelings can be.
•   The power of envisioning your plans, creating new beliefs and making things happen!
•   Drawing on available resources and spending what is necessary to start a business.
•   The collection of limiting beliefs that hold us back from reaching our potential.
•   Emily's thoughts and tips for pricing; start with your own intuition.

Links Mentioned in Today’s Episode:

Namastream Software — https://namastream.com/

Soulful MBA — https://www.soulful.mba/

Bulletproof Coffee — https://www.bulletproof.com/blogs/recipes/official-bulletproof-coffee

Marianne Williamson — https://marianne.com/

Law of Divine Compensation — https://www.amazon.com/Law-Divine-Compensation-Money-Miracles-ebook/dp/B007HB8EV2

Big Magic — https://www.goodreads.com/book/show/24453082-big-magic

Elizabeth Gilbert — https://www.elizabethgilbert.com/

Oprah Winfrey — http://www.oprah.com/index.html

Nicholas Sparks — https://nicholassparks.com/

The Notebook — https://www.goodreads.com/book/show/33648131-the-notebook

David Neagle — https://davidneagle.com/

Trello — https://trello.com

Connect with Emily:

Emily Williams — https://www.iheartmylife.com/

I Heart My Life — https://www.amazon.com/Heart-My-Life-Discover-Transform/dp/1788172868/

Joy: The Successful Mind Podcast — https://successfulmind.wpengine.com/

Hustle: Asana — https://asana.com/

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!

In this episode, we’re getting vulnerable and sharing our money stories with you.

This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women.

Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money.

Don’t miss out on this heartfelt conversation!  

Key Points from This Episode:

• What growing up with a single mom taught Sandy about hard work and owing money.
• Why Sandy decided to transition from the medical field to business and entrepreneurship. 
• Jeni’s father: a musician, a brilliant mind and the drug problem that ruined him. 
• An unstable financial life of alternating between being wealthy and poor. 
• Jennifer’s experience of money as something you can’t control. 

• The additional financial strain when Sandy’s mom took in a paraplegic foster child.

• Jeni leaving home at 16 and applying for financial emancipation from her parents.  
• Losing her father and deciding to postpone grad school for fear of student loan debt. 
• The common problem of women not having their own money (and therefore little agency).  
• How Jeni felt like she needed to prove her worth through success in her work.  
• Why hustling and working really hard do not always equate to success.  
• Having to still recognize and address mindset problems about money. 
• Holding on to money versus investing it in real estate and the fears around it. 
• Views on retirement, saving toward it and preparing for the unknown future. 
• The need for women to build wealth for themselves and become investors.  
• And much more!  

Links Mentioned in Today’s Episode:

Soulful MBA — https://www.soulful.mba/

Namastream — https://namastream.com/

FreshBooks — https://www.freshbooks.com/

QuickBooks — https://quickbooks.intuit.com/

Joy: Bench

Hustle: points-based business credit card (like this one)

In this episode, we chat with entrepreneur Sara Christensen—a leading expert in business mastermind groups, who has been curating and running them since 2010.

Sara’s current business, Kickass Masterminds, rigorously curates and professionally facilitates structured mastermind groups and Sara shares how masterminds can be an extraordinary way to get the support and accountability you need to grow your business. 

Over the past 25+ years, Sara has started and grown five businesses—the largest being a telecommunications company that was doing upwards of $10 million in revenue per year and which employed 75 people.

When Sara is not masterminding, she can be found sipping bourbon or singing along to Fleetwood Mac. She currently lives in Austin, TX with her man and their three dogs.

Sara is a total dynamo and we know that you’ll love this episode!

Joy: rescue pug 

Hustle: Apple Watch

Other Mentions:

Learn more about KICKASS MASTERMINDS

Sara on Instagram

Traction

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

We’ve just celebrated the 5 year anniversary of our fateful meeting at a gathering for tech entrepreneurs in the mountains of Colorado. This was the birth of a friendship that’s evolved into the business we run together today.

In this tell-all episode, we discuss what’s surprised us so far in our business journey, what we’re most proud of, and what advice we’d give to someone just starting out in online business.

Joy: On Being Human by Jennifer Pastiloff

Hustle: real estate investing

Kelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within.

She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC.

As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and meditation, physically through health and fitness, culturally and socially through profiles, or the myriad ways travel brings all of that together.

Kelly has written for magazines and newspapers such as O: The Oprah Magazine, Martha Stewart Living, The New York Times, National Geographic Traveler.

Kelly embodies a level of grounded ambition. With a career that embodies freelancing, entrepreneurship, writing, and yoga, she offers us an example of what’s possible if we’re really willing to dig deep and own our multifaceted, whole selves.

Joy: take time off Hustle: pen + paper list / clean desk / podcasts

Connect with Kelly: https://kellydinardo.com/

On this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families).

As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace.

Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business?

The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life.

Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give!

Key Points From This Episode:

•    Examples of the silent labor we as women do that we’re not always aware of.
•    How men still have a higher earning capacity in the existing economic structures.  
•    The unequal playing field, where men have a different set of opportunities than women.
•    The double pressure on women to be home with the kids while also building a career.
•    Why so many women choose to hold back on their own ambitions.
•    The gender pay gap as a root cause of women staying home with the kids.
•    Drop the Ball and what women can do to change the patterns of unequal burden.
•    Why women often don’t ask for help.
•    Buying your way out of these part-time family responsibilities as a possible solution.
•    And much more!

Words of Wisdom:

“He can turn off when he comes home from work and I can’t because there are just so many little, minute things that we have to deal.”

“Not only do customers expect to pay less for products from women owned companies, but women who launch their own businesses also have a harder time attracting venture capital funding or bank loans.”

Links Mentioned in Today’s Episode:

Soulful MBA — https://www.soulful.mba/

Soulful MBA on Facebook — https://www.facebook.com/soulfulmba/

Article 1 — https://qz.com/work/1607995/most-men-in-the-top-1-of-us-earners-have-a-spouse-who-stays-home/

Article 2 — https://www.nytimes.com/2019/05/04/opinion/sunday/men-parenting.html

Tiffany Dufu — http://tiffanydufu.com/

Drop the Ball on Amazon — https://www.amazon.com/Drop-Ball-Achieving-More-Doing/dp/1250071739

Rachel Hollis — https://thechicsite.com/

SOMA System on Amazon — https://www.amazon.com/SOMA-SYSTEM/s?k=SOMA+SYSTEM

Today on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up.

So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram.

It is very important to keep your video content and each individual video within the larger picture of your social media strategy, so be sure to consider your audience and you can reach them in the most appropriate spaces and ways.

The tips we run through in this episode include having a clear goal and purpose for a video, deciding on a platform, headline creation, content and message preparation, calls to action, captions and subtitles, and lastly, thumbnail selection.

Key Points From This Episode:

• Making sure you have a clear goal and purpose for your video.
• Which platforms should you use to share a video?
• How to create a compelling headline.
• Outlining your content while steering away from full scripting.
• Your all important call to action!
• Captions, subtitles and adding supplementary text to your videos.
• Selecting an amazing and compelling thumbnail.
• The joy and hustle for this week!
• And much more!

Words of Wisdom:

“You should really consider how a single video fits into your larger editorial calendar.”

“You audience is a little bit different everywhere!”

“You must drill down and figure out where your people are spending their time and how to reach them best in that space.”

Links Mentioned in Today’s Episode:

Namastream — https://namastream.com

Namastream on Twitter — https://twitter.com/namastream

Soulful MBA — https://www.soulful.mba

Audible — http://audibletrial.com/soulfulmba

Clipomatic — https://www.apalon.com/clipomatic.html

Handbrake — https://handbrake.fr

Joy: Benro Let’s Go Selfie Stick + Tripod

Hustle: The Social Media Video Checklist

In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV.

We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed by them.

By the end of this episode, you’ll have some concrete evidence of the powerful role Facebook groups still play in connecting us, as well as what to make of the new ads that are going to be popping up all over your Pinterest feed! In addition, we take a look at the exciting shifts big brands are taking toward nanoinfluencers and WHY you should consider becoming an early adopter of IGTV.

Key Points From This Episode:

•    Why many women are only on Facebook for the groups.
•    Why we still recommend Facebook groups.
•    Pinterest recently went public: what does this mean?
•    What the next wave of Pinterest means for bloggers and podcasters.
•    Why we are getting back in the Pinterest game.
•    Shifts we’re noticing in membership and other subscription model businesses.
•    Why your audience really just wants to connect with you.
•    The rise of nanoinfluencers and how this model works.
•    The benefits of being a nanoinfluencer and how to become one.
•    Why are we seeing so much more IGTV?
•    How Instagram is rewarding early adopters of IGTV.
•    And much more!

Words of Wisdom:

“If it’s difficult for you to be on social as a business owner, there’s a mindset shift that has to happen.” — @namastream

Links Mentioned in Today’s Episode:

Audible Free Trial — https://www.audibletrial.com/soulfulmba

Pinterest — https://www.pinterest.com

Namastream — https://namastream.com/

Namastream on Twitter — https://twitter.com/namastream

Tailwind — www.tailwindapp.com/

Obvious.ly — www.obvious.ly/

Soulful MBA — www.soulful.mba/

Soulful MBA on Instagram — www.instagram.com/namastream/

Become and Online Teacher FREE Course — www.soulful.mba/teacher

Joy: Felix Gray Glasses — https://shopfelixgray.com/

Hustle: Are You Ready for the Nanoinfluencers? — www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html

These Women Are Only on Facebook for the Groups — www.buzzfeednews.com/article/annehelenpetersen/facebook-private-groups-online-abuse