Soulful MBA Podcast

After reaching peak perfection on Instagram sometime in mid-2018, Instagram has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general.

Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future…

Joy: @trinnylondon / @trinnywoodall Hustle: The Instagram Aesthetic Is Over / 7 Exciting Instagram Features Coming in 2019

Other Mentions: How to Use the Donation Sticker on Instagram Stories

We’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform.

Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and running too).

Joy: connect via old-fashioned IRL networking

Hustle: News Feed Eradicator for Facebook

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business.

To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method.

Joy: Drunk Elephant

Hustle: Beta Launch Checklist

Kelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers.

She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourTango.com

Kelly, a recovering perfectionist, is also a professional flutist with Symphoria, a wife, the mother of two teenage boys, and the mama to a beagle named Piper.

Connect with Kelly: website // Instagram

Other Mentions: The Cut: Can You Be Ambitious and Happy? / Girl, Stop Apologizing

Joy: Take a (week )day off!

Hustle: Moonsight Planner

In this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal.

Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders.

Joy: The Dropout Podcast

Hustle: Loom

Brit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type.

As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y.

Connect with Brit: Marketing Personalities

Joy: listening to podcasts

Hustle: Asana

We’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment!  Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market).

We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with your audience. What can your program do for the people in your community? How does working with you lead to a transformation for another human being?

Joy: +Acumen Storytelling CourseHustle: Building a StoryBrand: Clarify Your Message So Customers Will Listen

Taryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.)  SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and empower recovering women. 

Taryn is a Trauma Informed Yoga instructor, dōTERRA Wellness Advocate and soon to be Recovery Coach. She has led over 25 yoga for recovery retreats, presented at several Yoga conferences, and has co-taught alongside Elena Brower. More recently, Taryn has started teaching SHE RECOVERS Yoga at Kripalu Center for Yoga and Health and launched an inaugural SHE RECOVERS Yoga Teacher Training  Program (October 2019.)

Connect with Taryn: She Recovers | Instagram

Joy: move your body everyday in a joyful way

Hustle:The Four Hour Workweek / The Beautiful Life Lab

In today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online.

In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities.

Emily and her team work with business owners to take the fear and overwhelm out of marketing and make even the most complicated launches feel stress-free.

When Emily isn’t growing her online empire, you can find her traveling the world with her family or playing in the park with her two young children.

Connect with Emily: website / podcast

Joy: morning routine / house manager

Hustle: to-do list (top 3), momentum masterclass planner

If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story.

A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine their messaging, and get real-time data capturing which customer segments are responsive to their offers. Sounds great, right?

Maybe...

While the analogy of a funnel can be useful to a point, we believe that it oversimplifies the relationship that we have with or audience.

(Listen in to learn what kind of model we use instead.)

Other Mentions: How the Flywheel Killed HubSpot's Funnel

Joy: Roar. 30 Women. 30 Stories.

Hustle: More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost