Soundboard with Tofe

Does your podcast align with what you’re about?

That’s why I reached out to personal branding expert, Petra Zink to see what her #1 lesson was on what she’d do differently with podcasting.

It comes down to specificity and removing any confusion to what you’re talking about.

Petra mentions that her current podcast ‘Your Brand, Your Future’ is on her third podcast and this one is delivering better results than the other because of this one change.

And to mention it’s 4X her podcast downloads with her community!

Found this episode valuable? it would mean the world if you shared it around

Does your podcast align with what you’re about?

That’s why I reached out to personal branding expert, Petra Zink to see what her #1 lesson was on what she’d do differently with podcasting.

It comes down to specificity and removing any confusion to what you’re talking about.

Petra mentions that her current podcast ‘Your Brand, Your Future’ is on her third podcast and this one is delivering better results than the other because of this one change. 

Found this episode valuable? it would mean the world if you shared it around

There’s a massive roadblock that gets in the way of several podcasters.

And it prevents them to produce episodes on a consistent basis.

If you guessed 'time', you’re bang on!

Sounds obvious hey. What you want is to have some tools in place so you’re not behind the 8-ball.

In this episode, you’ll find out 4 solutions to not have time a problem in the future.

Found this episode valuable? it would mean the world if you shared it around

Isn’t it a weakness if you show vulnerability?

Like why would anyone want to shower a side that isn’t tough?

Because it’s what will allow others to trust you and feel connected.

Plus, it makes great wisdom for others (people or businesses) going through something similar.

found this episode valuable? it would mean the world if you shared it around

How hard exactly is it to create a podcast?

The short answer is, it's actually quite easy to create one!

The upfront cost of your microphone and maybe a few other items is the cheap part.

What it will cost you is your time.

And that’s why I asked my podcast network “if there was one thing you wish you knew about podcasting before you started, what would it be?”

And my podcaster friend, Mel Scott said she didn’t expect the technical barrier to be that hard to jump over, but more wishing she started earlier.

This is why I wanted to add her two cents on the question for you as a listener.

Got a question you want me to answer, reach out to me via socials

Did you know 39% of small and medium-sized business owners are podcast users?⁠

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What does that mean for the companies that have clients that fall under small to medium businesses?⁠

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There is a pool of untapped potential where you can direct your marketing to.⁠

This episode is about 3 ways your company will benefit from having its own podcast.

TIMESTAMPS

0:00 | intro

0:51 | benefit #1: it will enhance company branding

3:12 | benefit #2: transparency

4:45 | benefit #3: drive traffic to your site

Business has felt like a bit of a rollercoaster lately.

Constantly questioning whether I’m enough.

And alot of it stems from imposter syndrome.

I’ve noticed that once I feel as if I’m an expert in a field, there’s a ton of expectation I carry because I need to know everything.

But it’s been a challenge and a learning experience knowing that it’s okay that I don’t know everything, and that I’m enough.

Found this episode valuable? it would mean the world if you shared it around

ever wondered how you can reverse-engineer your relationships with the exact people you want to know.

you can, and it’s called ‘content-based networking’.

it’s something Timmy Bauer utilised to leverage his guests to catapult his many podcasts.

also, this is the first episode where I have a ‘guest’ on without actually interviewing them…

stay tuned for many other podcasters in a future episode.

p.s. it’s ‘mental health month’ in Australia. don’t be ashamed if you have to reach out for help. it will only make you stronger.

found this episode valuable? it would mean the world if you shared it around

For many years, Apple Podcasts were the go-to directory for consuming podcasts.

But since Spotify launched into podcasting in 2018, their growth has skyrocketed.

They’re the #1 podcasting platform now because they haven’t stopped innovating with very user-friendly tech, creator platforms, lucrative sponsorship deals and many more other reasons why.

TIMESTAMPS

0:00 | intro

2:15 | Spotify has surpassed Apple in monthly listeners in 2021

2:30 | Spotify vs Apple’s app user-friendliness

3:54 | lucrative sponsorship deals with influencer marketing

5:15 | Spotify vs Apple’s premium content memberships

5:56 | innovative tech hosting: Anchor

6:50 | Spotify’s biggest downfall with podcasting

it would mean the world if you could share this with someone

being in business is great to build my own future and be in control of my day.

but, no one ever warns about the loneliness and isolation that can come with it.

it would mean the world if you could share this with someone